next generation marketing · age numbers generation z < 18 50+ million millennials 19-35 76...
TRANSCRIPT
by Ryan [email protected]
NEXT GENERATION
marketingUnderstanding and engaging Millennials & Generation Z
www.ryan-jenkins.com/WETM-IAC
Millennialswho are they
Gen Z vs
the differencesmillennials Q&A and
Wrap-up
today’s agendaBuckle up and buckle down
the end
4 Next Genengagement elements
Age Numbers
GenERATION Z < 18 50+ millionMillennials 19-35 76 million
Generation X 36-51 51 millionbaby Boomers 52-70 75 million
Builders 71-88 56 million*G.I. Generation 89+ 60 million*
THE Generations
50%of Millennials want opportunities for international work assignments.
58%of adults worldwide ages 35+ agree that “kids today have more in common with their global peers than they do with adults in their own country.”
1st global generationInternational is the new national
29%
33%35%
Millennials Gen X Boomers Builders Gen Z
2016 workplace5 generations representin’
25%
75%
Millennials & Gen Z Other Generations
2025 workplaceOh the places they’ll go
Millennial statsPonder this…
2.5x
are how much more likely millennials
are to share a social media link that
references a brand.
63%
of Millennials stay updated on brands
through social networks.
60%
of millennials are engaged with
rating products and services.
95%
of millennials say that friends are
the most credible source for product
information.
ofMillen
nialevolution the
2016
2009
2008
2007
20051988
2003
2000
1996
2012
201430%
how will Millennials change your world?will you be ready?
millennials (& Gen Z)…desire feedback, difference making & diverse teamwork
approach differently how they learn, Work, socialize, communicate & Play due to tech
consider the internet the authority & thus think & approach problems differently
are early adopters & seek out opportunities to innovate
communication has & will continue to be shaped by technology
are contributors looking for an active role & an immediate impact
are massively persuaded by their peers & value relationships & experiences over work
demand transparency from leaders, employers & Brands
work/life behavior & values continue to be shaped by technology
high-tech & hyper-social upbringing have made them disruption-prone leaders
cheat sheet
Millennialswho are they
Gen Z vs
the differencesmillennials Q&A and
Wrap-up
today’s agendaBuckle up and buckle down
the end
4 Next Genengagement elements
generation z stats
25%
of generation Z instagram users scroll through
their feed hourly.
50%
of generation Z say it’s easier or more convenient to chat
digitally.
73%
of Generation z are connected within an
hour or less of waking up.
84%
Countdown to mind blow
of generation z browse an Internet-
connected device while watching TV.
over
how gen z differs from millennials
Pragmatic
face-to-face
noticed
global
educated
parented
focused
individualistic
more
more
more
more
less
less
less
less
Millennials & gen zare hyper-connectedgenerations igniting
change.(you know it’s true)
exponential
Millennialswho are they
Gen Z vs
the differencesmillennials Q&A and
Wrap-up
today’s agendaBuckle up and buckle down
the end
4 Next Genengagement elements
4engagement
next generationelements
strategy #1
contextcreate digital
75%of Generation Z visited a social network site daily and spent an average of 4.6 hours a day on social networks.
& Generation ZWANT TO BE
ACTIVECONSUMERS.
(passive is so 2015)
bonus tip #1
Millennials
strategy #2
#NOFILTERembrace
31%of Millennials rated “trustworthy” as the top attribute most likely to make them like a brand. (The top response)
Rising MobilEand social
contentconsumption
(who moved my cookie)
bonus tip #2
strategy #3
experiencesexecute unique
78%of the emerging generations would choose to spend money on a desirable experience or event over buying something desireable.
ARE MASSIVELYPERSUADED BY
PEERS.(I’ll have what she’s having)
bonus tip #3
& Generation ZMillennials
visualizationprompt
93%of generation Z say they visit YouTube at least once a week, and 54% visit the site multiple times throughout the day.
strategy #4
infotainmentover
information(bore no more)
bonus tip #4
Millennialswho are they
Gen Z vs
the differencesmillennials Q&A and
Wrap-up
today’s agendaBuckle up and buckle down
the end
4 Next Genengagement elements
STAY CONNECTEDand much more
Bonus MaterialWWW.RYAN-JENKINS.COM/WETM-IAC (get today’s slides, free resources & more)
Presentation surveywww.ryan-jenkins.com/survey Free
book!
ignorance
5
4
32
1self-deception
surrender
adjustment
freedom
5 phases of changeStay overwhelmed
Thank youy’all rock!
“Don’t let your learning
lead to knowledge.let your learning
Jim Rohnlead to action.
references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf
UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey
27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/
Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/
22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/
YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604
Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html