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© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1
Next Generation Service Station
Mohamed Babikir Business Development Manager EMEAR Oil&Gas Vertical
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 2 2
§ Total visibility and consistency of operations across all your service station outlets
§ Enables a transformation of services and value-add opportunities, with direct impact on the bottom line
Driving a transformation of retail fuel services
Cisco’s Next Generation Service Station
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 3
The challenge
§ How can I create differentiation in a commodity market?
§ How can I reduce costs, increase customer loyalty and create consistent processes in all outlets?
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 4
Cisco’s Next Generation Service Station
§ Standardized IP-based solutions in all service outlets
§ Simplified voice and network communications to all locations
§ Ability to add new capabilities easily without requiring additional infrastructure
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 5
Benefits to you
§ Consistent back-office and front-office processes
§ Compliance with PCI standards for credit-card security
§ Reduced wastage, improved inventory management
§ Enables new services to build incremental revenue
§ Gain market intelligence for targeted campaigns
§ Increased customer loyalty
Reduced costs + increased revenue = A better bottom line
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 6
Benefits to your staff
§ Increased reliability of on-site systems
§ Remote support and management of communications
§ Ease of communications to HQ and all other sites
§ Easier inventory management
§ Improved personal safety
§ Availability of online training
§ A better customer experience
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 7
Benefits to your customer
§ Customers want a fast, convenient and inviting experience
§ Customers expect additional services - Fuel - Food - Groceries - ATM - Wireless connectivity - Maintenance
§ Cisco’s Next Generation Service Station helps you deliver a better customer experience and build customer loyalty, leading to increased revenue
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 8
“The goal is that the store is always up”* at a major US Service Station operator
§ Business Challenge § Provide visibility and consistency
of operations across 1500 service stations
§ Avoid costly upgrades to legacy POS (point of sale) systems by integrating into IP network
§ Solution § Deploy an IP-based network
connecting all retail locations, plus corporate HQ, suppliers, logistics centres, etc
§ Network carries inventory and fuel data, voice-over-IP phone calls and credit transactions
§ Benefits § Reduced average number of phone
lines per store from 8 to 4, saving $2.5M per year
§ Eliminated outsourced point of sale help desk
§ Eliminated shared modem pools and analogue lines
§ Eliminated inter-company call costs § Reduced “click-charges” by 1/3 § Allowed real-time credit approvals,
thus reducing credit risk § Increased inventory turns on high
margin products § Reduced average transaction time per
customer from 33 sec. to 3 sec. * Director of Retail Systems
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 9
“Our network infrastructure from Cisco is a productivity enhancer. We’ve gained the agility to quickly bring to market new products and services that our customers want – and at the same time lowered our costs.”
Director of Retail Systems Major US Refinery & Service Station Operator
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 10
Drive your own transformation!
§ Cisco can….
– Engage with your retail team and infrastructure organization to assess your needs.
– Define a solution that meets your needs.
– Help you build a business case and pilot plan.
– Work with you every step of the way, from initiation through final delivery.
§ We are ready. How can we help?
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 11
Next steps
Develop Solution & Architecture
Build business case
Current Architecture Assessment
Technical/ Solution
Workshop
Identify Savings Opportunities
Pilots or POC
Current Operational Assessment
Define technology scope and functionality
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 12
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 13
Glossary
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 14
Building the business case
§ Improved visibility and reporting across all operations § Improved productivity through consistent systems, consistent training § Allows a more efficient organization – managers can easily supervise
multiple locations. § Increased revenue – rapidly deploy targeted marketing across all outlets
or to just a specific subset § Reduced fuel loss and better inventory management – through faster,
more complete credit authorization, license plate recognition, etc § Reduced freight costs through better logistics – deliveries optimized to
match demand. Don’t run dry; don’t waste deliveries. § Reduced communication and infrastructure costs – calls between all sites
at zero cost, and reduced need for external phone lines. § Increased security for staff and inventory – through video surveillance,
rapid alerts, real time monitoring, RFID tags, panic buttons
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 15
Deliver and scale your solution
§ Cisco works with partners who can deliver an overall solution to meet your specific needs
§ Your solution may range from a unified network and communications package to a fully-fledged business process and application upgrade
§ Start with a pilot to prove the value – and then scale out to cover their entire network of service stations
§ Cisco and its partners have a proven capability to scale and deploy rapidly and successfully, from hundreds to thousands of sites
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 16
Glossary
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 17
Building the business case
§ Improved visibility and reporting across all operations § Improved productivity through consistent systems, consistent training § Allows a more efficient organization – managers can easily supervise
multiple locations. § Increased revenue – rapidly deploy targeted marketing across all outlets
or to just a specific subset § Reduced fuel loss and better inventory management – through faster,
more complete credit authorization, license plate recognition, etc § Reduced freight costs through better logistics – deliveries optimized to
match demand. Don’t run dry; don’t waste deliveries. § Reduced communication and infrastructure costs – calls between all sites
at zero cost, and reduced need for external phone lines. § Increased security for staff and inventory – through video surveillance,
rapid alerts, real time monitoring, RFID tags, panic buttons
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 18
Deliver and scale your solution
§ Cisco works with partners who can deliver an overall solution to meet your specific needs
§ Your solution may range from a unified network and communications package to a fully-fledged business process and application upgrade
§ Start with a pilot to prove the value – and then scale out to cover their entire network of service stations
§ Cisco and its partners have a proven capability to scale and deploy rapidly and successfully, from hundreds to thousands of sites
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 19
Return on Investment
§ Cisco has a number of case studies that we can share with you
§ One customer, with a chain of 1500 service stations, covered the cost of equipment for their entire chain in a little over a year
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 20
Cisco’s Next Generation Service Station: What it means for your business
Retail Inventory & Stock Ordering
Centralized Physical Security
IP-enabled CCTV
RFID Inventory Management
Fuel Logistics
Corporate Communications
Vehicle Plate Recognition
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 21
Public Voice Communications
In-Store Advertising
Internet Kiosk: Data, Voice, Music and Video
WiFi Hotspot: Public Internet Access
Credit Card Authorization
Loyalty system
Cisco’s Next Generation Service Station: What it means for your customers