next-generation shoppers need a next-genera website · google zmot playbook. 2. milward brown...
TRANSCRIPT
![Page 1: Next-Generation Shoppers Need a NEXT-GENERA WEBSITE · Google ZMOT Playbook. 2. Milward Brown Digital and Polk, “Automotive Shopper Path to Purchase,” September 2015. 3. comScore](https://reader035.vdocuments.net/reader035/viewer/2022063011/5fc59791cb469969a20a1e42/html5/thumbnails/1.jpg)
And they probably won’t be back.
And in this hurry-up world,your site had better load fast ...
or they’re gone ...
NEXT-GENERA
WEBSITE
© 2017 CDK Global LLC | CDK Global is a registered trademark of CDK Global, LLC. 16-0206Sources:1. Google ZMOT Playbook. 2. Milward Brown Digital and Polk, “Automotive Shopper Path to Purchase,” September 2015. 3. comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., Total Audience.4. Salsify, “Cracking the Consumer Code: Product Content Drives Conversion” conducted by SurveyMonkey, April 19, 2016. 5. Imperva Incapsula, “How 5 Seconds Can Make a Better E-Commerce Site,” Feb 16, 2016.
cdkglobal.com@CDKGlobal
Next-Generation Shoppers Need a
8OUT OF
TIONIO
AUTOMOTIVE BUYINGINFLUENCESOCCUR ONLINE1
7
1/4online shopping means
... so your website had better work great — every time, on every device.
“shopping on my phone.”
Because these days
of consumers spend digital time on a desktop computer.3
of consumers spend digital time on a mobile device.3
car purchasers turn to mobile every day to
research vehicles.2
1 4
35%65%Did You Know...
So if your site isn’t easy to navigate on the phone, shoppers are off to the next dealer.
Will abandon or give up.4 94%
Search a different site.466%
Is your site helping you sell all the cars it should be?
Schedule a demo.
7%
25%
20%
35%
9%
expect instant load time
less than 3 seconds
5-10 seconds
3-5 seconds
10-20 seconds
How long will they wait?5
Don’t buy it.428%
Buy it anyhow.4
A well-functioning website will keep customers coming through your door — and cars moving off your lot.
Not at all likely to be back.515%
Not so likely to be back.553%
IN
2%