Placed-based, topic-driven social network for emerging markets

Experienced ManagementBrian Puckett co-founderSerial entrepreneur, 25+ yrs consumer facing applicationsEmeka Okoye, co-founder17+ yrs experience in Web, Enterprise & Mobile Software

Kenya OfficeKennedy KachwanyaLeading Kenya blogger and entrepreneur

Nguru MugendiEntrepreneur, founder Kenya Tweets

Advisory BoardMuchiri NyaggahPrincipal at Semacraft Consulting, expert on BoP marketing

CompanySelf funded

Beta release

250+ beta users

Seeking:

Channel marketing partners

Forward thinking brands

840 million population 330 million mobiles 4:1 feature phones to smart

phones 35 million, 54% mobile, Kenya 130 million, Nigeria 6 trillion SMS 2010 (global) Transition from P2P to P2A/A2P

(person / application) SMS

Africa Market

Leap frog PC to mobile Local content is king Agriculture based Informal economy Internet coming but not

there yet! (still expensive / urban)

Young population, growing middle class

Audience

1. People to people around place/topic

2. People to brand + retail

3. Disrupt SMS keyword industry

4. Pan Africa network platform

5. Access/device independent

Solution

1. Easily signal what want, have or would like to talk about

2. Agent software automatically exchanges messages by SMS when match is made

3. Private without revealing mobile4. Turns simple phones into internet

devices5. Internet identity with Web2SMS

messaging6. Low cost, no different than texting

family or friends

People 2 People

SMS Geo-fenceMessage Match

For Brands and retail partners1. “On demand” content fulfillment2. SMS “get brand” for immediate, up-to-

date content fulfillment3. Analytics - whom requested what; when.4. Follow up by direct SMS to mobile5. Automated, turn-key, web based, easy-

to-use.6. Integrated with all other Next2 software

and services.7. No set-up, metered, low cost, high value

service.8. Create once, available everywhere to all

markets served by Next2.

People 2 Brand / Retail “AIR”

Automated Information Retrieval by

SMS

For Brand / Retails Customers1. Fast, easy, opt-in by SMS2. Low cost, on demand, 24/7/365 content

fulfillment.3. Immediate, relevant, accurate, up-to-

date content direct from source anywhere, anytime.

4. Free, immediate registration to all Next2 features and services

5. Secure, safe identity (mobile is never revealed)

6. Fast, reliable, easy, opt-out by SMS

People 2 Brand / Retail

Customer SMS Homepage with

Web2SMS messaging

Current Industry Disadvantages1. Expensive and time-consuming2. Technically complex3. Simplistic – surveys and contests4. Intrusive - customer’s reluctant to give

out their mobile

Advantages5. Effective, popular, ubiquitous.6. Most SMS read within 15 seconds7. Proven, time-tested, effective, mobile

marketing

SMS shorcodes/keywords

"SMS is the number one priority at Coca-

Cola in mobile.“

By Gavin Mehrotra, Director of International Media for the Coca-Cola Company speaking at the Mobile

Marketing Association’s Asia conference, May, 2011

The world's undisputed number one advertising brand, Coca Cola says

categorically, SMS is priority number 1. Wow.

1. Use of our shortcode/keyword solution as your own!2. An automated and low cost solution for your brand.3. Easy, instant set-up and availability.4. No technical expertise or equipment required5. Dynamic features

1. Next2 AIR “get” command turns your brand into a SMS “on demand” content provider

2. Online reports (who, what, when) for analysis / timely follow-up3. Next2 message connects people to people and people to

brands.6. A customer centered solution

1. Private, opt-in2. Pull content based on need with immediate fulfillment by

mobile.3. Complementary features available to your customers at no

additional cost!

Next2 “disruptive” SMS

Next2 “disruptive” SMS platform provides:1. Cloud based, hosted on Amazon EC2 platform for rapid scaling

based on subscriber demand2. Fully automated, turn-key solution that requires no special

software or expertise to use3. High degree of subscriber control over their privacy and content

elicits trust and participation4. Geo-fence application lets subscribers discover, share and

mobilize local solutions to local problems5. Local in-country access points builds network platform for trans-

border communication and collaboration via SMS6. Multiple entry points, SMS/Mobile/Apps, to service and features7. Next2 AIR “get” command turns any Next name into an “on

demand” information utility for customers, employees or just about anyone that wants your data at their “fingertips.”

Technology

The Next2 solution is marketed through marketing channel partners1. NGOS

1. Juhudi Kilimo micro finance for small holder farmers in Kenya2. KickStart provides irrigation pumps to hundreds of thousands of small holder

farmers3. FarmAfrica provides training and support to small holder farmers

2. Retail3. Brands4. Media

1. Shujaaz is the largest print publisher in Kenya with a distribution of 6 million comic books per month as well as daily radio program on 22 radio stations to enable youth to make informed decisions

5. Government agencies1. National Council for Science and Technology, Kenya

6. Please join these leading organizations in considering Next2 mobile

Marketing

◦ On the web http://www.next2.us

◦ To sign-up for your free Next2 account and AIR keyword http://m.next2.us

◦ In Africa Email Emeka Okoye: emeka.okoye@gmail.com Twitter: @EmekaOkoye

◦ In the United States Email Brian Puckett: help@hungrygarden.com Twitter: @hungrygarden

To register by SMS and try Next2’s AIR get command

In Kenya text: “get Next2” to 5557In USA text: “Next2 get Next2” to 95495

◦ T

To learn more