October 2012

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The Next Generation is already here…

This is the thirteenth in a series of presentations showing that the next generation of media is already here, based on news items from July - September 2012

See all presentations at http://www.slideshare.net/NextGenerationMedia

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Produced by

The Next Generation is… - Technology transforming media - Content convergence - Social everywhere

There are 6 billion mobile subscriptions globally, & 1 billion smartphones in use

The first number is from the ITU (note that many people have more than one phone so this is not 6 billion people with mobiles), and the second comes from Strategy Analytics who estimate that by the end of Q3 2012 there were 1.038 billion smartphones in use

Source: Press releases from ITU (11th October) & Strategy Analytics (17th October 2012) http://www.itu.int/net/pressoffice/press_releases/2012/70.aspx http://www.marketwatch.com/story/strategy-analytics-worldwide-smartphone-population-tops-1-billion-in-q3-2012-2012-10-17

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Google is activating 1.3m Android devices a day

Google has revealed that it is activating 1.3 million Android devices a day, up from 1 million a day in June. In September the install base was 480m users, so it must be over 500 million by now

Source: Gizmodo, 6th September 2012 http://www.gizmodo.co.uk/2012/09/factoid-android-reaches-1-3-million-daily-activations-while-samsung-blasts-through-20-million-galaxy-s-iiis-already/

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Each new version of the iPhone sells as much as all previous versions combined

This rule of thumb was revealed in testimony in the Apple-Samsung court case in the US. This means that Apple is likely sell over 200 million iPhone 5s

Source: Reported in The Verge, 3rd August 2012 http://www.theverge.com/2012/8/3/3217057/day-two-testimony-apple-samsung-trial

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Apple has spent over $1bn advertising the iPhone and iPad

People always assume that the product, the reviews and buzz sell Apple products, but they also advertise very, very heavily – up to $200m per year since 2007

Source: Estimates from Cult of Mac, 3rd August 2012 http://www.cultofmac.com/182723/apple-has-spent-over-1-billion-advertising-the-iphone-and-ipad-since-launch/

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Smartphones influence 6% of UK in-store purchases

Source: Press release from Deloitte, citing their own research, 18th September 2012 http://www.deloitte.com/view/en_GB/uk/industries/consumer-business/45b7f1a46c3d9310VgnVCM2000003356f70aRCRD.htm

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Almost half of the UK’s smartphone users have used their phones to research product information before or during a shopping visit, which means that smartphones influence 6%, or over £15 billion in UK sales. Slightly simplistic working, but still an interesting figure

Mobile accounts for 18% of Domino’s Pizza’s UK digital sales

Source: The Next Web, 26th September 2012 http://thenextweb.com/mobile/2012/09/26/e-commerce-accounts-50-dominos-pizza-deliveries/

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Domino’s Pizza are pioneers in digital media, as early adopters technology like a mobile apps and QR code. It seems to be paying off; in the UK over 55% of its sales are from digital channels

Instagram now has over 100m users

Instagram has grown to over 100 million users, doubling since its acquisition by Facebook in June

Source: The Next Web, 11th September 2012 http://thenextweb.com/facebook/2012/09/11/mark-zuckerberg-instagram-just-passed-100-million-users/

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45% of pictures on Instagram have no filter

Instagram may seem like it’s just for hipsters, but these days 45% of the pictures posted have no filter on them. It’s just a very good photo-sharing technology

Source: Data from Web.Stagram, retrieved 22nd October 2012 http://web.stagram.com/hot/

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OwnFone – a cheap, basic, personalised phone

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OwnFone is a very basic phone that is capable of receiving calls, but only dialling up to 12 preset numbers, that you programme when you by it. It’s intended as an emergency phone, or to give to kids, and the battery lasts for up to a year on one charge if not used See it: https://myownfone.com/

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8 million people saw Felix Baumgartner’s skydive live on YouTube

Source: Marketing Magazine, 15th October 2012 http://m.marketingmagazine.co.uk/article/1154746/Red-Bull-Stratos-skydive-smashes-YouTube-records

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This makes it the most watched live event ever on YouTube

The Daily Mail online is profitable

The Daily Mail is now the world’s most visited English language newspaper site, and has announced that it is profitable, with total revenues are up 75% year on year

Source: Brand Republic, 23rd July 2012 http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1142207/mail-online-makes-its-first-profit-june-2012/?DCMP=EMC-CONBrandRepublicdailynewsbulletin

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The FT has more digital subscribers than newspaper buyers

The Financial Times’ parent company Pearson revealed that the paper had more than 300,000 digital subscribers, but its print circulation had fallen to 297,000 copies

Source: Brand Republic, 27th July 2012 http://www.brandrepublic.com/news/1143173/

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In just 4 months EL James became the best selling author ever on Amazon UK

Source: The Guardian, 1st August 2012 http://www.guardian.co.uk/books/2012/aug/01/fifty-shades-outsells-harry-potter-amazon

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EL James’ Fifty Shades trilogy has made her the best selling author of all time on Amazon UK; yes, she’s sold even more than JK Rowling. Taking sales from bookshops into account too, the first Fifty Shades of Grey is the best selling book of all time in the UK, a testament to how quickly books & eBooks can sell

Fifty Shades reached 35m ‘users’ more quickly than Instagram did

Source: Comparison on Digital Stats, 8th August 2012 http://digital-stats.blogspot.co.uk/2012/08/fifty-shades-of-grey-reached-35-million.html

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Both Instagram & Fifty Shades became popular quickly, at about the same time, but the book hit 35 million users more quickly, based on data from The Next Web. However since then Instagram has overtaken, and is powering ahead

Coca Cola’s loudspeaker

Coke created a press ad that would turn a magazine into an iPhone speaker, with a clever use of paper cuts. Very low-tech, but very creative

See it:

https://vimeo.com/50148669

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The new Kindle Fire is all about the content

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Jeff Bezos of Amazon says that "we want to make money when people use our devices, not when they buy our devices", and that they will make no money from the sale of the devices. It’s the clearest statement yet that the Kindle is all about the content that goes in it

Source: BBC News, 11th October 2012 http://www.bbc.co.uk/news/technology-19907546

Crowdsourcing site Quirky produced 15 new iPhone 5 accessories in 7 days

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Making physical products can be nearly as fast as creating digital content. Users of the Crowdsourcing site Quirky started work on a range of iPhone 5 products (mainly cases and mounts) and had them on sale via Fab.com within 7 days

Source: The Verge, 19th September 2012 http://www.theverge.com/2012/9/19/3356816/industrial-revolution-how-quirky-created-15-new-iphone-5-accessories

The MakerBot could make 3D printing mass market

Source: Wired, 19th September 2012 http://www.wired.com/design/2012/09/how-makerbots-replicator2-will-launch-era-of-desktop-manufacturing/all/

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Small scale production like this could soon be far more common thanks to the new MakerBot, a low-cost ($2,700) 3D printer that lets people print out and make physical objects

Ballantine’s launch the world’s first programmable T-shirt

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Ballantine’s has created a T-shirt that works as an operating system, capable of interacting, and showing photos, text or videos

See it:

http://youtu.be/q0GokKd2QRA

Over one billion people use Facebook

According to Mark Zuckerberg Facebook reached this milestone at 12.45pmm Pacific Standard Time on 14th September. Other stats included 219 billion photos uploaded, and 17 billion location-tagged posts, including checkins

Source: Note from Mark Zuckerberg, 4th October 2012 https://www.facebook.com/zuck/posts/10100518568346671

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There are over a billion searches on Facebook every day

Is Facebook planning a search product? It’s easy to see why it might – currently it gets over a billion search queries per day, and one Facebook financial ‘Holy Grail’ might be to try to answer these using links and results from friends in the algorithm

Source: Mark Zuckerberg, quoted by All Facebook, 11th September 2012 http://allfacebook.com/zuckerberg-mobile-search-future-disrupt_b99395

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Nearly 70% of Chinese internet users have a microblog

Source: Data from Data Center of the Chinese Internet (DCCI), reported by Sina Tech, via Marbridge Consulting, 26th July 2012 http://www.marbridgeconsulting.com/marbridgedaily/2012-07-26/article/58064/dcci_70_of_chinas_internet_users_have_microblog_accounts

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Microblogging is huge in China, where nearly 70% of internet users have an account with a service like Sina Weibo. Nearly half click on text ads in posts, and nearly 45% follow between 1 and 5 corporate accounts

Paddy Power’s Twitter Skywriting

Paddy Power caught the mood of its British customers well by amplifying Tweets cheering on the European Ryder Cup Team by writing them in the sky over Medinah, visible over 20 miles away

See it:

http://youtu.be/yrK1HdiHHcU

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Kellogg’s Special K Tweetshop

Brands have let people ‘pay with a tweet’ before – it’s well known for eBooks and music – but Kellogg’s did it in a physical store for the first time in London in September to launch their Special K Cracker Crisps. Customers had to post a tweet with the hashtag inside the shop to claim a free packet

See it:

http://youtu.be/KWSRRLFPCYk

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Facebook ads work for Play.com

Customers who see ads on Facebook spent 24% more on Play.com than customers who had not engaged with the campaign; while customers who were making their first purchase spend 30% more

Source: The Drum, 21st August 2012 http://www.thedrum.co.uk/news/2012/08/21/engaged-facebook-fans-spend-24-longer-websites-and-spend-30-more-playcom-finds

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Bulmer’s Facebook fans are worth an extra 80 bottles a year each

Bulmer’s conducted research on Fans and other cider drinkers on Facebook and calculated that the fans bought an average of 80 bottles a year extra – worth an extra £198.64 a year to the brand per fan

Source: Research by We Are Social, reported in a presentation 18th July 2012 http://www.slideshare.net/wearesocial/wearesocial-tns-bulmers

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There were more Tweets mentioning the opening ceremony than for the whole of the Beijing 2008 Games

According to Twitter there were 9.66 million mentions of the Opening Ceremony, more than for all the events in Beijing, a sign of how far Twitter has come in four years

Source: WSJ, 28th July 2012 http://blogs.wsj.com/digits/2012/07/28/olympics-twitter-burst-already-tops-beijing-games/

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In some countries nearly 50% of Olympic searches were on mobile devices

Data from Google shows that in the UK 46% of the Olympics-related searches were on mobile, compared to 55% in Japan, 24% in South Africa, and 11% in Brazil

Source: Google UK Mobile Blog, 6th August 2012 http://googlemobileads.blogspot.co.uk/2012/08/going-for-mobile-gold-10x-increase-in.html?m=1

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60% of visits to the official Olympic sites were from mobile devices

Official data from London2012.com shows 432 million visits from 109 million devices

Source: Presentation by Alex Balfour, Head of New Media, London 2012, 13th August 2012 http://www.slideshare.net/balf/london-2012com-olympic-games-digital-round-up-13-august-2012

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More information: dan.calladine@aemedia.com