nextgenerationmediaquarterlyoct2012 121026032503-phpapp01

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  • 1. October 2012
  • 2. The NextGeneration isalready hereThis is the thirteenth in a series of presentations showing that the next generation ofmedia is already here, based on news items from July - September 2012See all presentations at http://www.slideshare.net/NextGenerationMedia Produced by 2
  • 3. The Next Generation is- Technology transforming media- Content convergence- Social everywhere Produced by 3
  • 4. There are 6 billion mobile subscriptions globally, & 1 billion smartphones in use The first number is from the ITU (note that many people have more than one phone so this is not 6 billion people with mobiles), and the second comes from Strategy Analytics who estimate that by the end of Q3 2012 there were 1.038 billion smartphones in use Source: Press releases from ITU (11th October) & Strategy Analytics (17th October 2012)5 http://www.itu.int/net/pressoffice/press_releases/2012/70.aspx http://www.marketwatch.com/story/strategy-analytics-worldwide-smartphone-population-tops-1-billion-in-q3-2012-2012-10-17
  • 5. Google is activating 1.3m Android devices a day Google has revealed that it is activating 1.3 million Android devices a day, up from 1 million a day in June. In September the install base was 480m users, so it must be over 500 million by now6 Source: Gizmodo, 6th September 2012 http://www.gizmodo.co.uk/2012/09/factoid-android-reaches-1-3-million-daily-activations-while-samsung-blasts-through-20-million-galaxy-s-iiis-already/
  • 6. Each new version of the iPhone sells as much as all previous versions combined This rule of thumb was revealed in testimony in the Apple-Samsung court case in the US. This means that Apple is likely sell over 200 million iPhone 5s7 Source: Reported in The Verge, 3rd August 2012 http://www.theverge.com/2012/8/3/3217057/day-two-testimony-apple-samsung-trial
  • 7. Apple has spent over $1bn advertising the iPhone and iPad People always assume that the product, the reviews and buzz sell Apple products, but they also advertise very, very heavily up to $200m per year since 20078 Source: Estimates from Cult of Mac, 3rd August 2012 http://www.cultofmac.com/182723/apple-has-spent-over-1-billion-advertising-the-iphone-and-ipad-since-launch/
  • 8. Smartphones influence 6% of UK in-store purchases Almost half of the UKs smartphone users have used their phones to research product information before or during a shopping visit, which means that smartphones influence 6%, or over 15 billion in UK sales. Slightly simplistic working, but still an interesting figure9 Source: Press release from Deloitte, citing their own research, 18 th September 2012 http://www.deloitte.com/view/en_GB/uk/industries/consumer-business/45b7f1a46c3d9310VgnVCM2000003356f70aRCRD.htm
  • 9. Mobile accounts for 18% of Dominos Pizzas UK digital sales Dominos Pizza are pioneers in digital media, as early adopters technology like a mobile apps and QR code. It seems to be paying off; in the UK over 55% of its sales are from digital channels10 Source: The Next Web, 26th September 2012 http://thenextweb.com/mobile/2012/09/26/e-commerce-accounts-50-dominos-pizza-deliveries/
  • 10. Instagram now has over 100m users Instagram has grown to over 100 million users, doubling since its acquisition by Facebook in June11 Source: The Next Web, 11th September 2012 http://thenextweb.com/facebook/2012/09/11/mark-zuckerberg-instagram-just-passed-100-million-users/
  • 11. 45% of pictures on Instagram have no filter Instagram may seem like its just for hipsters, but these days 45% of the pictures posted have no filter on them. Its just a very good photo-sharing technology12 Source: Data from Web.Stagram, retrieved 22nd October 2012 http://web.stagram.com/hot/
  • 12. OwnFone a cheap, basic, personalised phone OwnFone is a very basic phone that is capable of receiving calls, but only dialling up to 12 preset numbers, that you programme when you by it. Its intended as an emergency phone, or to give to kids, and the battery lasts for up to a year on one charge if not used See it: https://myownfone.com/13
  • 13. 14
  • 14. 8 million people saw Felix Baumgartners skydive live on YouTube This makes it the most watched live event ever on YouTube15 Source: Marketing Magazine, 15th October 2012 http://m.marketingmagazine.co.uk/article/1154746/Red-Bull-Stratos-skydive-smashes-YouTube-records
  • 15. The Daily Mail online is profitable The Daily Mail is now the worlds most visited English language newspaper site, and has announced that it is profitable, with total revenues are up 75% year on year Source: Brand Republic, 23rd July 201216 http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1142207/mail-online-makes-its-first-profit-june-2012/?DCMP=EMC- CONBrandRepublicdailynewsbulletin
  • 16. The FT has more digital subscribers than newspaper buyers The Financial Times parent company Pearson revealed that the paper had more than 300,000 digital subscribers, but its print circulation had fallen to 297,000 copies17 Source: Brand Republic, 27th July 2012 http://www.brandrepublic.com/news/1143173/
  • 17. In just 4 months EL James became the best selling author ever on Amazon UK EL James Fifty Shades trilogy has made her the best selling author of all time on Amazon UK; yes, shes sold even more than JK Rowling. Taking sales from bookshops into account too, the first Fifty Shades of Grey is the best selling book of all time in the UK, a testament to how quickly books & eBooks can sell18 Source: The Guardian, 1st August 2012 http://www.guardian.co.uk/books/2012/aug/01/fifty-shades-outsells-harry-potter-amazon
  • 18. F