nextmobile 2.0 sponsorship opportunities. why mobile? why now? mobile phones have become a new...
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NEXTMobile 2.0 Sponsorship OpportunitiesSponsorship Opportunities
Why mobile? Why now? Mobile phones have become
A new media channel
A new marketing channel
The most personal technology connecting content providers, brands, and marketers with consumers
The largest global mass media market – One Billion phones worldwide
Non-Voice Usage Is Significant
Percent of U.S. Mobile SubscribersUsing Services in August 2006
38%
15%
12%10%
9%7%
4%5%
3% 2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Txt
Photo M
sg
Browse
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Purc R
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Pers
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age
Work
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ail
Purc G
ame
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Browsing on mobile has become a viable channel for media
Source: m:metrics
200M US Subs
0
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35
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Sep-
05
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Jan-
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Subs
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illio
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U.S. Mobile SubscribersUsing Browser for
Info, Entertainment, Messaging
Mobile Browsing Is
Growing 54% Annually
0 5 10 15
Search
Maps
News
Sports
Weather
Subscribers in millions
Source: m:metrics
44%
29%
27%
1-3x month Every day >1x Weekly
Majority of active users turn to mobile weekly
for news and information
Mobile Data Subscriber Stats:
• Educated urban audience– 80% College Degree– 32% Professional &
Management• Comprises highest disposable
and per capita income DMA’s– 70% - $75k+ HHI
• Avg. Age: 30• Skews slightly male
Source: m:metrics
Mobile Browsing Is Frequent And
Demographically Attractive
NEXTMobile 2.0 Content The sites will launch with the content:
News: Local, National, Irresistible Weather Sports Entertainment
Soon to be added: Slideshows, Surveys & Video
Sample viewable area of the homepage – will vary by phone/carrier. Sample of all content available from the homepage.
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NEXTMobile 2.0 Sponsorship Opportunities
Web Site Mobile Branding Opportunities Mobile promotional sponsor branding
Mobile launch/sign-up page presence
Mobile Sponsorship Opportunities
Rotating Banner Ads With Text
Rotating Text Ads
Splash Page
Click To Call Available on Splash Page
Ad Reporting Available
Mobile promotional sponsor brandingWeb Site Opportunity
• Logo on ads throughout the site promoting the Mobile product
Mobile launch/sign-up page presence
Web Site Opportunity
Rotating Banner Ads With Text Link
Banner ads can be accompanied with a text link.This ad’s text link is “Buy Movie Tickets!”.Text links with Banner ads are limited to 20 characters.Banner ads with text links can click-through to the client WAP site or to a Splash page.
Mobile Opportunities
Rotating Text AdsText ads appear at the bottom of the index/category pages:
Front pageNewsWeatherSportsEntertainment
Text ads are limited to 50 characters Text ads can click-through to the client WAP site or to a Splash page. Text ads will usually be separated from the content on each site with different background colors. You cannot change the text color, font size, typeface, etc.
Mobile Opportunities
Splash Page* W/ Click To Call Option
Splash page can include:Banner logo at the top of the pageHeadlineText (up to 200 words)One additional image per pageClick to Call!
* Splash page needs 5 business days for production after mock up is approved by the client.
Mobile Opportunities
If advertisers don’t have a WAP site to link to we can create a Splash page.
How To Sell – Best Practices Package The Buy
On-Air branding of the Mobile productWeb Site branding of the Mobile productMobile product ad placement
Multi-Level Mobile Sponsor OpportunitiesHomepage
Banner w/text rotation Text ad rotation
Section Index/Category Banner w/text rotationText ad rotation
LinkingClient WAP siteSplash page w/Click to Call
NEXTMobile 2.0