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NEXTMobile 2.0 Sponsorship Sponsorship Opportunities Opportunities

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Page 1: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

NEXTMobile 2.0 Sponsorship OpportunitiesSponsorship Opportunities

Page 2: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

Why mobile? Why now? Mobile phones have become

A new media channel

A new marketing channel

The most personal technology connecting content providers, brands, and marketers with consumers

The largest global mass media market – One Billion phones worldwide

Page 3: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

Non-Voice Usage Is Significant

Percent of U.S. Mobile SubscribersUsing Services in August 2006

38%

15%

12%10%

9%7%

4%5%

3% 2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Txt

Photo M

sg

Browse

d

Purc R

ing

Pers

Emai

lIM

Purc Im

age

Work

Em

ail

Purc G

ame

Multi

-Med

ia

Browsing on mobile has become a viable channel for media

Source: m:metrics

200M US Subs

Page 4: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

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Subs

crib

ers

in M

illio

ns

U.S. Mobile SubscribersUsing Browser for

Info, Entertainment, Messaging

Mobile Browsing Is

Growing 54% Annually

0 5 10 15

Search

Maps

News

Sports

Weather

Subscribers in millions

Source: m:metrics

Page 5: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

44%

29%

27%

1-3x month Every day >1x Weekly

Majority of active users turn to mobile weekly

for news and information

Mobile Data Subscriber Stats:

• Educated urban audience– 80% College Degree– 32% Professional &

Management• Comprises highest disposable

and per capita income DMA’s– 70% - $75k+ HHI

• Avg. Age: 30• Skews slightly male

Source: m:metrics

Mobile Browsing Is Frequent And

Demographically Attractive

Page 6: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

NEXTMobile 2.0 Content The sites will launch with the content:

News: Local, National, Irresistible Weather Sports Entertainment

Soon to be added: Slideshows, Surveys & Video

Sample viewable area of the homepage – will vary by phone/carrier. Sample of all content available from the homepage.

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Page 7: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

NEXTMobile 2.0 Sponsorship Opportunities

Web Site Mobile Branding Opportunities Mobile promotional sponsor branding

Mobile launch/sign-up page presence

Mobile Sponsorship Opportunities

Rotating Banner Ads With Text

Rotating Text Ads

Splash Page

Click To Call Available on Splash Page

Ad Reporting Available

Page 8: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

Mobile promotional sponsor brandingWeb Site Opportunity

• Logo on ads throughout the site promoting the Mobile product

Page 9: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

Mobile launch/sign-up page presence

Web Site Opportunity

Page 10: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

Rotating Banner Ads With Text Link

Banner ads can be accompanied with a text link.This ad’s text link is “Buy Movie Tickets!”.Text links with Banner ads are limited to 20 characters.Banner ads with text links can click-through to the client WAP site or to a Splash page.

Mobile Opportunities

Page 11: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

Rotating Text AdsText ads appear at the bottom of the index/category pages:

Front pageNewsWeatherSportsEntertainment

Text ads are limited to 50 characters Text ads can click-through to the client WAP site or to a Splash page. Text ads will usually be separated from the content on each site with different background colors. You cannot change the text color, font size, typeface, etc.

Mobile Opportunities

Page 12: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

Splash Page* W/ Click To Call Option

Splash page can include:Banner logo at the top of the pageHeadlineText (up to 200 words)One additional image per pageClick to Call!

* Splash page needs 5 business days for production after mock up is approved by the client.

Mobile Opportunities

If advertisers don’t have a WAP site to link to we can create a Splash page.

Page 13: NEXTMobile 2.0 Sponsorship Opportunities. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most

How To Sell – Best Practices Package The Buy

On-Air branding of the Mobile productWeb Site branding of the Mobile productMobile product ad placement

Multi-Level Mobile Sponsor OpportunitiesHomepage

Banner w/text rotation Text ad rotation

Section Index/Category Banner w/text rotationText ad rotation

LinkingClient WAP siteSplash page w/Click to Call

NEXTMobile 2.0