nfc - gavin payne - may 2012
TRANSCRIPT
USING NFC TO CHANGE THE WAY WE WORK, LIVE &
PLAY Gavin Payne
Head of Retail Technology at JWT (MEA)
@gavin_payne #jwtmea
Provide communication based business solutions to a number of global and local brands
• NFC-based mobile transactions are expected to reach nearly $50 billion worldwide by 2014
• 1 in 6 users worldwide will have an NFC enabled phone by 2014
• There will be approx $113 billion made in NFC transactions worldwide in 2016
Analyst are saying...
Can NFC change the way we work live and play?
tv mobile phone internet NFC?
Lets try make sense of all this hype Is NFC really that important?
• Something amazing is happening in the world of "technology"
• It's important to understand the role of NFC
Lets talk about technology
last year something profound happened...
The number of smartphones sold exceeded the number of PCs sold
In a few years, the number of smart mobile devices will DWARF the number of PCs
It's a very exciting time
The Technology Landscape
• Infrastructure such as 4G & cloud computing is enabling business to create and amazing new solutions
• New mobile devices allow us to interact with richer and more meaningful content
• Enabling technologies like NFC allows us to interact with real world objects
All this new interaction has started a
DIGITAL REVOLUTION
• Access • Find
• Sharing • Collaborating
But what does this really mean?
Let me put it this way
• We all have a social profile
• Its extending: Graph API & Social Plugins which “allows any page on the web to have all the features of a Facebook Page.”
• It enables us to have personal and meaningful experiences online
• Google vs Facebook: control of your digital passport
• Its the fusion of online with offline • This fusion will only happen once... think about it
The
DIGITAL REVOLUTION is our social profile spilling out and consuming more and more of our off line world
Will not use the term digital Will not use the term E-commerce Will not even use real Money
Gen - Z: Digital in their DNA
We are at the cusp of the largest technology jump of our lifetime... it not ever
We are moving fast towards a smart,
HYPER CONNECTED WORLD where new customer behaviors will emerge
So what about NFC?
• It's no coincidence that nfc just happens to be maturing as this "Digital Revolution" is gearing up
• NFC is making this possible
• It's an essential ingredient
• It's the enabling technology
• Technology is changing how we work live and play... and NFC is enabling this great change
• NFC is the essential ingredient for a better digitally enabled world
• Advertising, Automotive, Financial Services, Healthcare, Retail, Transportation, Travel & Entertainment
Can NFC change the way we work live and play?
It's not just about mobile wallets and smart posters.. NFC is an enabler
USERS SHOULD NOT EXPERIENCE GREAT TECHNOLOGY
TECHNOLOGY SHOULD ENHANCE AND ENABLE A GREAT USER EXPERIENCE
Restaurant experience
Sleep experience
Logistic experience
Amazing brand experiences • Advertising is longer had a one-way
conversation with consumers
• Today consumer demand a two-way conversation with "meaningful connections"
• JWT is working with technology for engagement to create amazing brand experiences
• Very excited by NFC
Quick Summary • It's a very exciting time
• The "Digital Revolution" is here
• NFC is an essential ingredient
• Creating meaningful and useful experiences
• NFC will change how we live, work and play
