nfclub : nfc application for football club

NFClub

A NFC trial in the football

world

NFC application for

Football Club

June 2010

Copyright © 2010 Tegona - All Rights Reserved - 08/06/2010 –

• Standalone smartcards solutions as a service (SaaS*) provider for

Identity management, Loyalty, Access control, Event management,

Healthcare and Microfinance

• Operable by both small and large enterprises, as well by local and

global entities, including in emerging countries

• Small and dynamic operating footprint (start-up costs, economy of

scale, no IT infrastructure, extensible to NFC phones & devices)

• Short inception-to-delivery cycles, pay-per-use and low TCO

• High tech company headquartered in Geneva; has a growing customer

base

1 – About Tegona

* SaaS: Software as a Service


• To deploy NFC technology for one of major North-Africa’s clubs

• NFC technology to improve supporter’s experience

• Ticket issuance and top-up through the Club’s partners network

• 3 steps:

Ticketing - Season ticket control at matches entrance (2010)

Loyalty - Across the Club’s partners network (2011)

Marketing - Through the MNO’s special plan (TBD)

1 club, 15’000 members, during the whole season

2 – The NFClub Trial


• More secure stadiums access control for supporters

• Freely moving entrance traffic (aim: 1 second per

person)

• Stadium occupancy rate monitoring and real time

members’ arrival follow-up are encouraged

• Further system’s extension towards NFC Tickets

system is easier

3 – NFClub Ticketing’s goals


4 – Technical architecture

Tickets Control thanks to NFC

On-line administration

Easily adaptable to any stadium


5 – The NFC phone, for both ticket and control

• The NFC phone is used for both supporters’

access and control.

• The phone is also capable to read contactless

smartcard (season ticket) and eTicket (one

time entry )

• The phone displays tickets’ data:

– Ticket validity

– The zone authorized

– Loyalty program and supporter’s profile

• The controllers use also the phone for

checking e-tickets validity

• The phone sends in real-time (GPRS/3G) the

information about supporters’ entrance


6 – Smart card and e-ticket to manage the transition

• The NFC architecture allows the clubs to

issue several different form factors

– NFC phone for already equipped

supporters

– Contactless smartcard season tickets

– RFID paper-based one time tickets

• Convenient for managing the transition

before massive NFC phones roll-out

(waiting for a 100% NFC infrastructure

could weaken the entire model)

• Leveraging with the existing Club

partners’ network

• Paper based eTickets are a useful

advertisement support


7 – The back office

• The back office is entirely available online.

• Used by the Club to administrate in real time

the ticket system as well as NFC phone and

season ticket (CMS)

• The back office offers several features:

– It displays every member’s card data (owner’s

information, type of the seasonal membership,

validity date, …) and his status (activated, revoked,

lost, …)

– It displays in real-time the present members’ list

for every match (member’s number, entrance

time, zone)

– Real-time monitoring of supporters’ arrival

– Controllers’ NFC phones activation/deactivation

– Provides statistics per match and per season


WeaknessesNo postpaid top-up

w/o MNO strong partnership

WeaknessesNo postpaid top-up

w/o MNO strong partnership

ThreatsExtension depends on

NFC massive deployment

ThreatsExtension depends on

NFC massive deployment

Opportunities

Ubiquitous modelLeverage on NFC tech.Value added services

Opportunities

Ubiquitous modelLeverage on NFC tech.Value added services

StrengthsFast to deploy

Easy to administrate and integrate

StrengthsFast to deploy

Easy to administrate and integrate

8 – Conclusion

Thank youwww.tegona.com

Tegona SA

Chemin des Aulx, 18

1228, Plan-les-Ouates

Geneva, Switzerland

+41 22 884 83 04

[email protected]

nfclub : nfc application for football club

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