NFOIC Social Media Strategy

Ryan Shiner and Erica VandenHouten

Executive Summary

● Who is the NFOIC?o The Freedom of Information Center specializes in

open government research and education and promoting the public's right to government accountability

Let’s get to work

● What was our goal?o To research the current online presence of the

NFOIC and its 50 affiliateso Come up with appropriate suggestions for improving

online performance

Research

● Hours of time on social media, looking at every affiliate

● Attempts to send out a survey● Communication with Dan Beverly about

current situation

Findings

Findings

● Postings = links● No attempt to facilitate conversation● No connection

Suggestions

1. Join2. Post3. Connect

Suggestions

● Tab on NFOIC website● Twitter list:

https://twitter.com/ericavan02/lists/nfoic-affiliates

● PayPal

Yammer

● What is it?o Collaboration software that empowers employees to

be more productive and successful● NFOIC account

o Great resource, little usageo Affiliates need to know why they should be on ito Included in our handbook

Further Research

● Survey to be sent out on the NFOIC’s surveymonkey accounto Hoping to gain more responses this way

Survey

1. How familiar is your organization with social media? What are your strengths? What are your weaknesses?

2. In what ways do you think you could improve? How could an improved online presence help you as an organization?

3. Are you familiar with Yammer? What is your current involvement with the NFOIC? If you were aware that NFOIC had valuable resources there, how would you use them?

4. What help do you need to improve your online presence?

Constraints

● Little connection, even less communication● Distance● Growth has to start with the basics

o It’s where we are. Cannot have a great sophisticated plan because no one would follow it

Questions?

Thank you!