*Hastily* prepared by @stevebridger on 12 November 2009

What makes a good Twitter stream?

What is the overall experience of ‘following’?The tone: is there a balance between ‘blowing your own trumpet’ and amplifying the voice of others? Does it embrace the values of the web: transparency, collaboration & participation?Does it seek to build community?Is there a quick response to questions & is there reciprocity?How is it integrated with the charity’s overall online footprint... and does it mesh well with offline activity?

What I’m looking for from a charity’s presence on

@DiabetesUK @DiabetesMyLife

Twitter is a platform for you to earn TRUST through sharing (stories, impact...), and the right to ‘Ask’

http://www.flickr.com/photos/robotography/3303184985/

http://www.flickr.com/photos/paulgi/280789933/

Shower praise on your advocatesFocus on one-to-one, highly personal approaches

http://www.flickr.com/photos/christianpayne/3524847040/

985,933 ‘followers’

@stephenfry

find your own influencers

message amplifiers

marketers role changing from broadcaster to aggregator - e.g. conversations around your appealsrespond as quickly as possible & show reciprocitymultiple ‘light touches’ (is this the future of digital marketing?)don’t make Twitter another silo - make resources go further by encouraging staff to embrace & develop their personal brandsthink about how your programmes & communications can be articulated through others’ networks to deliver on your mission make the experience better when shared

Some Takeaways...

http://www.flickr.com/photos/54295416@N00/3064305720

Thank you :-)

@stevebridger