The New Rules of Digital Engagement

The past several years have seen significant changes in the marketplace landscape. Perhaps none more profound than the new challenges today’s digital consumer has created for company marketing and sales staffs. The modern buyer’s adoption and access to digital information and

communication channels requires today’s marketer to develop programs served by multiple touches, measured by sophisticated technologies, and where data analysis is king.

With this abundance of readily available information, modern B2B Buyers are seeking and

finding more information on their own—and are further along in the purchase decision-making path before engaging Sales. As a result, Sales and Marketing professionals must connect with customers at an earlier stage, helping them toward a buying decision as an "insight provider," as

opposed to a “product

pusher,” through an intelligent, dynamic

nurturing cycle.

It's a daunting

new world made

more so by the

fact that

marketers are

constrained by

limited budgets

and staff.

Exacerbating this

already

challenging

situation is

recognition by

many marketers

that they fall

short compared

to the

competencies of

an "ideal" marketer in five essential areas—marketing technology, analytics, conversion,

engagement, and targeting.

70% of the buying cycle is complete before sales engage.

- Forrester 2011

Bridging the Competency Gap

ngage Marketing Services helps companies fully develop and execute effective digital marketing initiatives through delivery of specialized services and/or in augmenting existing staff. We combine talent, technology and partnership with our clients to build connected brands

through some of today’s most sophisticated marketing solutions.

Our marketing technology experts help you make sense of the rapidly evolving world of online marketing, from “traditional” email

marketing to the current frontier of social media or advanced marketing automation to… whatever might be next.

We combine talent, technology and a partnership with our clients to build connected brands through the application of today’s most

sophisticated marketing technologies. We strategize. We measure. We create. We innovate. We do it all without losing sight that the primary goal is—must be—attaining a significant ROI for our client’s

business. Otherwise what’s the point?

Marketing automation replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management, reporting and other core components with one solution

that streamlines marketing processes and shares data with

sales. ngage Marketing Services provide

companies with the strategies, tools, resources and support to reach the right people at the

right time with the right information in their buying process. Our Marketing Automation professionals are tech savvy marketers who

bridge the gap between IT and marketing and who are as skilled at storytelling as they are at analytics and statistics.

We take an integrated approach to managing your Marketing Automation campaigns from design, execution, and report generation. Our team is skilled in all aspects of marketing

automation campaign management, including:

Content development Campaign execution Lead scoring, nurturing, reporting, follow-up

Lead management (lead database creation, lead nurturing, lead scoring) Segmentation and list management

Batch email marketing and newsletters Automated drip campaign

WYSIWYG landing pages and lead capture forms Web activity tracking Lead reporting & campaigns analytics

Campaign metrics and ROI reporting Instant Salesforce CRM integration

68% Revenue Increase

from Marketing

Automation

- 2012 Gleanster Research

Marketing Automation is

advanced leading edge technology

with B2B and B2C companies achieving

significant results ranging from

reduced marketing costs and better measurement to

increased revenue and profitability. If

you are ready to explore the benefits of

Marketing Automation, you

are taking a crucial step in gaining a competitive advantage.

In taking this pioneering approach, we can promise you an exciting road ahead. Your assumptions about marketing & sales will be challenged and changed, but we’ll be with you

every step of the way. In the end you will find that you know your market, customers/prospects and company more completely—which will impact both your brand position and your bottom

line.

Want more information? Please contact ngage Marketing Services at 513-338-8810 or visit us on the web at http://www.ngagemarketingservices.com/