February 2012 Volume 19 No. 2

changengage N x

Connecting People, Ideas and Products in the Document Imaging Industry since 1994

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Taking The Steps To DevelopA Document Data Security Practice

ESP

Company On The Move:

Is Your Service OrganizationPrepared For The New Year?

Business Profile:

ESHA Corp.

QualPath Goes Back to BasicsTo Better Sell Managed Print

Green MattersSelling Footprints

Esha Corporation has a well established history and astrong reputation for delivering professional, dedicatedservice to resellers and distributors of OEM and compat-

ible supplies for printers, copiers, faxes, and storage devices.Founded in 1989 by Falgun Kadakia, Esha is known for theirpersonalized customer service.

"Through the years, much of our business growth has been gen-erated by word of mouth," explains founding owner FalgunKadakia. "New customers are usually gained when a formerbuyer or seller of wholesale office supplies changes employ-ment. The old adage 'people do business with people they like'holds true."

Rajit Shah, CEO emphasizes, "Esha's cor-porate motto, your success is our busi-ness, is more than a clever saying. It is thefoundation of the entire staff's knowledgethat their number one responsibility is totake care of all their customer's needs.Each Esha employee understands theenormous trust extended to Esha eachtime an order is placed. The reseller isplacing complete trust that Esha will accu-rately and quickly ship the needed prod-uct."

Esha Corporation is an authorized distrib-utor of Hewlett-Packard printer suppliesand storage media. Esha also has relation-ships with numerous technology manu-facturers and distributors of printer, copi-er, fax and computer supplies and acces-sories. Esha represents leading manufacturers of impact andnon-impact printer supplies, magnetic and optical data storagemedia, workstation accessories, power protection and tradition-al office products.

As an authorized distributor of several OEM's products, Esha isable to pass on the savings and spiffs of OEM sponsored rewardprograms and promotions directly to the resellers and dealers.These include OEM con-test, rebates, giveaways,merchandise gift cards andother discounts on volumepurchases. MarketingManager Kim Lorenzencourages customers to"Sign-up at www.esha-corp.com to receive e-mailmarketing announcementsand direct mail offerings.The more our customers areinformed about our specialsofferings, the greater thesavings and overall benefits theycan receive."

Jessica Patel, Media SalesManager reminds resellers anddealers that "Esha is your one

stop shop for storage media solutions. We offer tape drives fromvarious manufacturers, tape labelingservices, tape initialization, tape stor-age, tape cleaning services and datarecovery. We explain to our cus-tomers how they can help protecttheir customer's information and alsoprovide an additional product line forthem to sell. "Esha's focus this past year was to gainnew accounts and expand their insidesales team. They have the uniqueability to meet the needs of small tomedium sized value-added and inde-

pendent resellersmore efficiently and at a lower cost thanlarger wholesalers and anonymous inter-net sellers.

A perfect example of Esha's emphasis onpartnering with the small to mid-size deal-ers is Chris Carroll's role as Director ofHP Sales. He has in-depth knowledge andexperience with Hewlett Packard productsgained from his 21 years at Hewlett-Packard. "We know and understand theunique needs of the smaller reseller. Wemake sure our customers have access tothe numerous HP sponsored offers,rebates and discounts."

Lance Frieday, Business DevelopmentManager, also brings a wealth of experi-

ence to the Esha team. "My experience at Azerty and NEAM-CO has been a huge asset when working with the small to medi-um size dealers. My industry expertise and reputation instillsconfidence to new dealers and resellers when partnering withEsha."

Ajay Chopra, Logistics Manager, has made substantialenhancements to the way Esha moves products. "Logistics

management is the key toeffective and efficient dis-tribution. As a buyer andseller, freight cost and time-ly delivery can make orbreak the success of anybusiness. Every member ofthe Esha staff understandsthe absolute importance ofmaking sure each cus-tomer's order results in thecorrect product, beingdelivered in a timely man-ner, to the correct address."

Esha has over 40,000 square feetof warehoused inventory strategi-cally located in New Jersey andFlorida, with plans to open facili-ties in Illinois and California in

ESHA COPORATION

enx magazine

COMPANY ON THE MOVE We Saw It In ENX Magazine FEBRUARY 2012

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Rajit Shah,CEO

l HP Approved Distributor for ink,toner and storage media

l OEM and Compatible Suppliesl Dell Premier Partnerl Copier and Fax suppliesl Full line of storage media productsl Blind Drop Ship programl Marketing assistance for smaller

resellersl Flat rate shipping policyl Dedicated sales support with

coverage coast to coast

2012 to facilitate fast delivery. Esha also partnerswith nationwide distribution centers that can quick-ly ship products throughout the USA to achieve 1-2 day arrivals.

Rajit Shah, Esha's CEO, has helped to create a veryaggressive 2012 business plan. Resellers and deal-ers can look forward to new products and servicesincluding:

l The launch of Esha's new websitewww.eshacorp.com that will providereal time available inventory and cus-tomized pricing.

l Customers will have access to EDIand XML back office integration.

l Partnering with ecologically mindedremanufacturers, Esha will launch theirown extensive line of branded,private label supplies that willconsistently provide superiorquality and yield. This will alsoprovide our resellers with the con-sistency of a branded producttheir endusers will know andtrust.

l Esha will assist their resellerswith premade and customizabledesigned marketing material appro-priate for direct distribution by theresellers to dealers and endusers. Esha's experienced group of knowl-edgeable, reliable and friendly cus-tomer service professionals aretruly dedicated to doing it right thefirst time. Esha's years in the sup-

ply business creates a firm foundation of con-tacts and relationships throughout the USA.

Since 1989, Esha's success has been built onthe need to offer their resellers and dealersOEM and compatible quality office equip-ment supplies at extremely competitive pric-ing. Esha continues to earn the right to say --Your Success Is Our Business.

* Readers of this article are entitled to a $25 gift cardwith $250 minimum purchase. Please contact Eshadirectly with more details at 888-784-7843.u

Esha Corporation 6 Alvin Court - East Brunswick, NJ 08816800-551-ESHA l 888.784.7843 l 732-390-6424Follow us! @EshaCorp l www.eshacorp.comsales@eshacorp.com

Sign up for resellers login at www.accutekimaging.com and view other great prices. Ask Chris at chrisk@accutekimaging.com

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AIM: chrisaccutek, johnzaccutek

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ESHA COPORATION

enx magazine

COMPANY ON THE MOVE We Saw It In ENX Magazine FEBRUARY 2012