ngffl partnership proposal 2011
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National Gay Flag FootballLeague
Corporate Partnership Proposal
2011
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The NGFFL approachesrelationships with corporations atpartnerships
NGFFL PartnershipPhilosophy
As with successful sportsteams, partnerships are two-way streets that benefit allparties involved.
The NGFFL is not looking forcorporate hand-outs, we areseeking corporations that willpartner with us as we grow.
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NGFFL members are an idealtarget market for your corporation
Age64% have an annual income of $50k or more
89% are between the agesof 26-50
50% are single, 50% aremarried or partnered
89% identify as gay or lesbian
93% say they are more likely choose an
NGFFL corporate partners brand and wouldbe more loyal to that brand
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STEP 1 LEAGUE & TOURNAMENT PARTNERSHIPS Corporations interested in partnering withthe NGFFL do so through partnering with itsmember organizations via the leagues andtournaments they produce. The NGFFLmanages those relationships.
The NGFFL takes a two-stepapproach to corporate partnership
STEP 2 NATIONAL PARTNERSHIP
BENEFITS By partnering with leagues and tournamentsthrough the NGFFL, corporations receive freeadded national benefits from the NGFFL.
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STEP ONE
League and TournamentPartnerships
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Partnerships include: Two events during the year sponsored by the
partner. Partner has option to include promotional material
at the events All league communication must include partner
logo (or name if n/a) including emails, Web siteannouncement, magazine ads, etc) Mention of partner at all league functions. Partner logo on all printed league banners
(minimum one). Partner logo on all printed shirts and apparel
excluding team jerseys.
Logo and hyperlink on Web site. Announcement of partnership in press release and on Web
site.
Other options: Partner name on league championship trophy ($100) Category exclusivity (add 30%).
League Partnerships offer valuablebranding and marketingopportunities
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LARGE ORGANIZATIONS200+ members & formal league$2,500/year per cityBostonChicagoDenverNew YorkPhoenixSan Diego MEDIUM ORGANIZATIONS100-199 members & formal league$1,250/year per cityAtlantaLos AngelesPhiladelphiaSalt Lake CitySilicon ValleyWashington, DC SMALL ORGANIZATIONSUnder 100 members or no formal league$500/year per cityClevelandN.E. Texas / TylerHouston
JacksonvilleMichiganPittsburghSan AntonioSouth Florida
League Partnerships are availableacross the country based onleague size
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Partnerships include: Option to include promotional material in any
registration bags, at the fields, and at eventparties.
Option for marketing or outreach personnelincluding opportunity to speak publicly at least
once. Mention of partner at all event functions where
announcements are made. Partner logo on all event marketing material
including magazine ads, flyers, posters, etc. Partner logo on all printed event banners
(minimum one).
Partner logo on all printed event apparel (excludesteam jerseys).
Prominent logo and hyperlink on entire event Website.
Announcement of partnership on Web site.
Other options:
Tournament Partnerships offer anintimate opportunity to reachconsumers
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LARGE EVENT200+ participants$1,500
Pride Bowl IV, Chicago, Ill. June 24-25, 2011
MEDIUM EVENT100-199 participants
$1,000 Sunshine Cup 2, Ft. Lauderdale, Fla.Feb. 18-19, 2012
Tournament Partnership costdepends on the size of the event
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National ChampionshipTournament
The annual Gay Bowl features teamsfrom across the country competingfor the National Gay Flag Footballchampionship. With over 600participants every year, it is thelargest gay football event of the yearand growing to become one of thelargest annual LGBT sporting eventsof any sport!
Various partnership levels areavailableAll partnerships with the Gay Bowlcontribute toward the partnercompanys eligibility for furtherNGFFL partnership benefits.
Gay Bowl XI
Tournament Partnership with GayBowl: Opportunity to reach theentire country
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STEP TWO
National PartnershipBenefits
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$25,000 - Gold Direct message from partner in one monthly newsletter Inclusion of partner logo on NGFFL Facebook photo gallery Partner logo on entire NGFFL.com site (in header banner) for full year
Partner logo on all monthly newsletters Press release announcing partnership $1,000 NGFFL ad in Gay Bowl program thanking company for their partnership
Plus all benefits listed below $15,000 - Silver Mention of partnership in two monthly newsletters Partner logo on entire NGFFL.com site (below Gay Bowl logo on right) for full year $500 NGFFL ad in Gay Bowl program thanking company for their partnership
Plus all benefits listed below $5,000 - Bronze Mention of partnership in one monthly newsletter Announcement of partnership in blog post at NGFFL.com Announcement of partnership on NGFFL Facebook page and Twitter account
Quarterly report on deliverables
Benefits from the NGFFL areadded value depending on thelevel of partnershipPartners entering into relationships with NGFFL members will also receive
national benefits from the NGFFL at no extra charge . Those benefitsdepend on the total amount of league and tournament partnerships.
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Partnership example: How a $15kNGFFL partnership could look
Pride Bowl -$1,500
Sunshine Cup -
$1,000
San Diego -$2,500
Chicago - $2,500
Phoenix - $2,500
Denver - $2,500
Atlanta - $1,250
Los Angeles -$1,250
LeaguePartnerships
Tournament Partnerships
Total NGFFLPartnership
$15,000
Silver-levelPartnership
Benefitsat no extra cost
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Let the NGFFL take your brand tothousands of loyal consumers
For more information, contact:Cyd ZeiglerPartnership & FundraisingDirector, NGFFL
The NGFFL Has a rich history and is growing fast Represents a loyal, ideal target market Is dedicated to the success of its partners
Offers both broad and targeted geographicopportunities And is dedicated to the success of its
partners! Join the No. 1
team in gaysports!