guyen Hung Hai

Education

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University of Leeds September 2011 to September 2012

Master of Arts, Advertising & Marketing

nguyenhunghai1987@gmail.com +84 9 1661 3198

Core modules Advertising, Direct & Relationship Marketing, Internet Marketing, Media Policy, Sponsorship &

Sales Promotion, Consumer Behaviour, Marketing Communications, Marketing Research,

Marketing Strategy, Corporate Communication and Public Relations

Projects and Works Graduation thesis titled ‘The Antecedents of Attitude toward Mobile Advertising:

An Investigation of Vietnamese Consumers’

Acquired Skills and AwardsConsumer behaviour and psychology analysis, marketing research, marketing and marketing

communications planning (specialised in advertising, direct marketing, media

and internet marketing), teamworking, copywriting, typography.

Direct marketing consultancy project for BMW’s electric vehicle series (merit)

Press advertising planning for biodegradable food packaging brand CIA GoodLife (merit)

‘Quiz master’ award for solving professors’ questions and challenging them at lectures

and seminars

Grade: Merit

Hanoi Open UniversitySeptember 2005 to September 2009

Bachelor of Arts, English

Projects and Works Graduation thesis titled ‘Some Linguistic Features of Advertising Slogan and Its Implications’

Achievements and AwardsVice secretary of the faculty’s Student Union for two continous years

‘Excellent Secretary’ award by Hanoi city’s Youth Union in 2007

Commendations and awards from the university’s chancellor during four academic years

Grade: Distinction

Experience

Vietnam Communications Corporation April 2011 to July 2011

Internet Product Executive cum Online Marketing Executive

As an Internet Product Executive, I • Analyse and design the prototypes• Work with project manager, web designers, CSS and HTML coders and programmers to develop the prototypes • Test and review the beta products

As an Online Marketing Executive, I • Plan online marketing campaigns using online channels including online advertising, email marketing, social media and viral marketing.• Work with web designers, programmers, and relevant project managers to ensure the efficiency of the campaigns• Review and evaluate the effectiveness of the campaigns (ROI, brand awareness, ttraffic change) then report to the project manager

Products involved San Nhac / http://sannhac.com/The leading online singing community in Viet Nam

Campaign implemented Brand activation campaign of web-based gaming products (Soha Games) using digital media channels

Soha Games / http://game.soha.vn/) One of the flag ship projects of the company, focusing on web-based and social gamesMySoha / http://my.soha.vn The entertainment-oriented social network service in Viet Nam

Vietnam Communications CorporationSeptember 2009 to March 2010

Products involved Tra Tu / http://tratu.vn/The leading online dictionary and foreign language study community in Viet Nam

Content and Community Manager

As a content and community manager, my main tasks are • Quality assurance: supervise the operation of product, check for errors and report to the technical division.• Idea suggestion: by surveying and collecting users’ ideas as well as by experiencing other web-based products.• User support: respond to users’ feedback via email, forum, facebook page and instant messengeinstant messenger. • Content management: control content modification activities from users and moderate discussions

Languages & Skills

Languages

Skills

Teamworking Half of the assignments under my postgraduate study were group works. We had a strongteam from the Great Britain, India and Viet Nam.

Photography I have worked as a freelance photographer for DontBeATourist / dontbeatourist.co.uka UK travel agency. I am capable of using Adobe Photoshop for photo processing andother simple graphic works.

Presentation I can use Microsoft Power Point and Prezi skillfully and aesthetically. My presentation on Online Personal Branding got featured on SlideShare http://www.slideshare.net/nguyenhunghai/online-personal-branding-11850180

Vietnamese (native), English (full professional proficiency)

My portfolio could be found at www.photo.nguyenhunghai.com

Contact Information

Email nguyenhunghai1987@gmail.comMobile phone +84 9 1661 3198 Skype nguyenhunghai1987

Online Presence

Website

LinkedIn profile

Facebook

Others

http://www.nguyenhunghai.comhttp://vn.linkedin.com/in/nguyenhunghaihttp://facebook.com/nguyenhunghaihttp://about.me/nguyenhunghai