ngy ea presentation- selling the alliance
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Selling the Alliance and Your Selling the Alliance and Your Local Community
Why?Why?1. Single consolidated voice with a unique brand via Ports-to-Plains Alliance (Kathy Ruffalo Opening Keynote Presentation at Mt. Rushmore)2. Uniform content and location3. Law of large numbers: advocacy4. Higher search engine ranking: Google, Bing, Yahoo, etc.5. Shared resources and economy of scale6. Region focus benefits everyone7 Reach larger market and audience including Congressional 7. Reach larger market and audience, including Congressional Caucus and Washington D.C.
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So What’s Social Media?
“SOCIAL MEDIA describes a new set of internet tools that enableset of internet tools that enable shared community experiences, both online and in person.”
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I t ti S i l M di St ti tiInteresting Social Media Statistics
Social networks and blogs are the 4th most popular Social networks and blogs are the 4 most popular online activities; surpassing personal emailIt took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million usersTerrestrial TV took 13 years to reach 50 million usersThe Internet took 4 years to reach 50 million peopleIn less then 9 months Facebook added 100 million usersusersOver 70% of Americans are on the Internet
* l i d l i * Source: Econsultancy: 20+ More Mind-Blowing Social Media Statistics
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Why use Social Media?y
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The Network Effect of Social MediaThe Network Effect of Social MediaA connection to 1 Fan gets you connected to 1000s of prospects of prospects, customers, and fans
Do not under estimate the power of an online Social N t kNetwork
Fact: More than 50% of Facebook users logon every day6
1%
We're just Getting Started with Social Media
28%23%4%
1%Just getting started
Been doing this for a few monthsg
Been doing this for a few years
44% No experience, but plan to use Social Media
No experience and do not plan to use social mediato use social media
Most organizations are just getting started with Social Media
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S i l M di i i t t t I t t USocial Media is important to Internet Users
Social Media users as a percentage of all p gInternet Users
33%
67%
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What people are doing online?What people are doing online?
52%
33%
Have uploaded photos
Use Rss
57%
55%
Use Social Networks
Have commented on tools
72%
63%
Visit Blogs
Visit Photosharing sites
83%Watch online videos
Fact: 1 in 4 of all pages views on the Internet are on a Facebook page 9
What do you want to achieve?What do you want to achieve?
Use Social Media to listenUse Social Media to ask questionsUse Social Media to listenUse Social Media to ask questionsqUse Social Media to extend your contactsUse Social Media to drive your existing contacts
qUse Social Media to extend your contactsUse Social Media to drive your existing contactsUse Social Media to sell your knowledgeUse Social Media to sell your products or servicesUse Social Media to sell your knowledgeUse Social Media to sell your products or services
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Let’s talk about FacebookLet s talk about Facebook
f A i h h
74%
Percentage of Americans who have a Facebook Account
47%41%
24%24%
Ages 18-34 Ages 35-44 Ages 45-54 Ages 55+
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Some Facts about FacebookSome Facts about FacebookFacebook is a social utility that connects YOU with the people around you
Over 400 million active users
50% l d50% user logon every day
Average active member spends 7hrs a month on Facebook
2 d t t ffi k d b it2nd most trafficked website
Most trafficked social media site
More than 55 000 networksMore than 55,000 networks
Fastest growing demographic is 25 years or older
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I have a business. Wh h ld I b t F b k?
Social Media is no different that a meet and greet social meeting or a general get Social Media is no different that a meet and greet social meeting or a general get
Why should I care about Facebook?
Social Media is no different that a meet and greet social meeting or a general get together in your community Social Media is no different that a meet and greet social meeting or a general get together in your community
The BIG difference in traditional and social networking and social media is that its online and people trust other peoples comments and recommendations MORE THAN a big billboard or a newspaper ad that requires thousands of dollars to get a call
The BIG difference in traditional and social networking and social media is that its online and people trust other peoples comments and recommendations MORE THAN a big billboard or a newspaper ad that requires thousands of dollars to get a call
Its real time
Its FREE
Your community comes to you which increases your chances of success
A d i l d li h i b YOU
Its real time
Its FREE
Your community comes to you which increases your chances of success
A d i l d li h i b YOUAnd most importantly you can measure and listen to what your customers are saying about YOUAnd most importantly you can measure and listen to what your customers are saying about YOU
13Fact: More than 700k businesses have Pages - creating more than 5.3 billion fans
Facebook AccountCreate a Facebook business page and not just a profile
Facebook Account
Profile are for people and pages are for businesses
Some of the largest businesses have their own pages
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The Facebook LanguageThe Facebook Language
Businesses create “Pages”“Pages”
Individuals Individuals create a “Personal “Personal Profile”Profile”
A Facebook Group has “Members”“Members”
Fact: Average Facebook user has 130 friends and "fans" of 2 pages per month15
Why use Facebook Pages if you B i ?are a Business?
Pages allow multiple administratorsPages allow multiple administrators
Pages allow you to view reports and analyticsy
Pages are always publically visible
Pages allow custom landing tabs
Pages allow you to update all your fans at once (like a mass mailing)
Facebook Ads can be created for Pages
Contests can be run on Pages
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Promotions can be performed B i F b k P gon your Business Facebook Pages
Facebook Pages glet you be very creative with your promotions and p o ot o s a marketing efforts
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Email Opt in and spread the wordEmail Opt in and spread the wordDearTom,
Here is your order confirmation. Please let us know if you
have any questions and don’t forget that to share youry q g y
comments and look for specials on Facebook and Twitter.
Yours SincerelyYours Sincerely,
Jon Davis
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Advertise with Facebook Advertise with Facebook
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Step 1: What do you want to advertise (P g E t S i l )(Page, Event, Specials)
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Step 2: Target by location, Gender, Age, K d tKeywords, etc
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Step 3: Set Your BudgetStep 3: Set Your Budget
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Photos, videos Photos, videos
Create an AdCreate an Ad
Showcase upcoming events and specialsShowcase upcoming events and specials
Profile, BioProfile, Bio
The Facebook WallThe Facebook Wall
People who like YOU and YOUR servicesPeople who like YOU and YOUR services
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Case Study – How Facebook is used by a small business
Tillamook is a local farmer owned dairy cooperative formed in 1909 that makes plenty of great products but a plenty of great products, but a summer here wouldn’t be complete without a trip to coast to the Tillamook Cheese Factory where the ice cream is fresh rich and decadently fresh, rich, and decadently creamy
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Tillamook Facebook fan pageTillamook – Facebook fan page
Created a branded Facebook fan page
Tillamook asked people what they Tillamook asked people what they thought of when they took their first bite of Tillamook Ice Cream.
People posted some great stories, so h th t th d i d id d t much so that the dairy decided to use
those testimonials as the basis for their entire TV ad campaign.
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Tillamook – Takes Facebook One Step furtherThey then took it one step further, using F b k i thi ti t t t Facebook again, this time to put out a casting call for the commercials.
As a result, the Tillamook commercials use real customers sharing their real feelings about cheese they really love (after all, y y ( ,they signed up to be online fans, right?)
A h th t h th ti f l t As such, the spots have an authentic feel to them that gives Tillamook a leg up on the competition
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So what can I do on Facebook?So what can I do on Facebook?
Have a contest
Post a poll
Give away free stuff
Engage and chat with them – build l ti hirelationships
Have a “fan of the week”
Create a quizCreate a quiz
Create a mobile app
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Action plan for Facebook Action plan for Facebook Set up a Share what
tt ith Become a fan, Advertise on Measure and
Facebook page
• Events• Videos
Ph
matters with humor
• Viral RSS feeds
h
invite friends
• Become a fan• Email
• Reach the exact audience that
Listen
• How many fans and activity has
• Photos• Specials
• Use the WALL
signature• Website
promotion• Invite Friends
are interested in your services
ybeen on your Facebook
• Review and respond to your ycustomers online
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How to Promote your Facebook page ith t i f Ad ?without paying for Ads?
1. Become a fan2. Suggest page to friends3 Share photos videos and notes 3. Share photos, videos, and notes
your page posts4. Include "@link" to Page in g
status updates5. Link to Page in status updates6 R b 6. Remember to promote your
Facebook page outside of Facebook
29 Fact: 100 million people access Facebook from mobile devices
