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WE ARE23 US NHL teams Over 1,600 live games Pre, In-game, PostTHE CENTER OF HOCKEY

HTS WE FACTORThe NHL on HTS is stronger than ever! HTS has seen amazing viewership growth of 75% over the last 9 years. These affluent NHL fans prove time and time again that they are always there to support their team.

"Absence makes the heart grow fonder was especially true for NHL fans in 2013. Despite the lockout which resulted in a shortened season, viewership increased and over a shorter amount of time. An affluent audience doesnt give up their seats.

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MORE AFFLUENT THAN ALL OTHER LEAGUE PROPERTIESSOCIALHOPEFULTECH-SAVYYOUTHFULEDUCATEDNHL FANS ARE VALUABLE CONSUMERSSOURCE: NHL GENERAL CAPABILITIES, JUNE 2013

SOURCE: SCARBOROUGH, MULTI-MARKET 2013, RELEASE 2 TOTAL, AUG 2012-SEP 2013. HTS = WATCHED AN HTS RSN PAST 7 DAYS AND HOME TEAM NHL ON CABLE TV IN THE PAST 12 MONTHS. GENERIC = SPORTS WATCHED ON CABLE TV NETWORKS IN THE PAST 12 MONTHS WAS REGULAR SEASON NHL. | *SOURCE: NIELSEN NSI, LIVE+SD, DATA THROUGH 13-14 NHL SEASON. DATA FOR HOME DMA (19 TEAMS), 16 LPM MARKETS.AVG HHI 97.7K(US AVG 73.5K)66%MEN56%A18-49A50+AUDIENCE 18+DEMOGRAPHICSFEMALE*

The information on the following slide is from Scarborough only and leans more toward the pro male demographic.

While the other demographic slide has both Scarborough and Nielsen information mixed together to create more of a male/female balance.

Please use this slide if you have a client who has male centric brands.

SOURCE: SCARBOROUGH, MULTI-MARKET 2013, RELEASE 2 TOTAL, AUG 2012-SEP 2013. HTS = WATCHED AN HTS RSN PAST 7 DAYS AND HOME TEAM NHL ON CABLE TV IN THE PAST 12 MONTHS. GENERIC = SPORTS WATCHED ON CABLE TV NETWORKS IN THE PAST 12 MONTHS WAS REGULAR SEASON NHL.AVG HHI 97.7K(US AVG 73.5K)

31% SINGLE MENAVG HHI 70.5K79%MEN56%A18-49A50+AUDIENCE 18+DEMOGRAPHICSFEMALE

BRAND AWARENESSTRUSTPURCHASE INTENTADVOCACY & LOYALTY2xMore trust in home team ads than prime time60%More likely to purchase a product1.7xMore likely to recommend a productSOURCE: 2.5 MORE EFFECTIVE PODS (2013 FSN NBA FAN ENGAGEMENT NIELSEN STUDY)SOURCE: 22% MORE ATTENTION (2013 FOX SPORTS FAN SEGMENTATION)SOURCE: 2X MORE TRUST THAN PRIME TIME (2013 FSN NBA FAN ENGAGEMENT NIELSEN STUDY)SOURCE: 60% MORE LIKELY TO PURCHASE (2013 FSN NBA FAN ENGAGEMENT NIELSEN STUDY)SOURCE: 61% SPEND MORE FOR HIGH QUALITY PRODUCTS (2013 FOX SPORTS FAN SEGMENTATION)SOURCE: 1.7X MORE LIKELY TO RECOMMEND (2013 FSN NBA FAN ENGAGEMENT NIELSEN STUDY)2.5xMore effective pods22%Pay more attention to all or most ads in live local games vs. generic games61%Are willing to spend more for high quality products

NBA

Brand awareness:2.5x greater real & 23% more attention to an ad in live local games vs. generic games & three commercial pods are 2.5 more effective than traditional pods

Trust: 2x more than prime time

Purchase intent: 60% more likely to be an early adopter & 60 % more likely to buy a product than the general tv viewer

Advocacy & loyalty: 1.7x more likely to recommend a product & 75% choose to watch with friends or family, equally

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SOURCE: NHL HAS AN AVERAGE OF 72 GAMES OUT OF REGULAR SEASON 82THE % OF ALL REGULAR SEASON GAMES

87%

WHAT THE FANS TOLD USSOURCE: 2014 SMITHGEIGER NBA/NHL AUDIENCE STUDYGame timeStrategy & teamworkRules are not to be brokenLaser viewingMake everything about the game

WHERE WE BEAT NHL COMPETITION50%18%12%11%Best at covering local teamsHas announcers who know my team bestShows games I am most interested in*Our scores are even more dominant when combined with NHL Network

49%17%12%12%

44%22%13%13%REMAINING PERCENT IS A MIX BETWEEN OTHER AND NONESOURCE: Q24 WHICH NETWORKS LIVE COVERAGE OF NHL GAMES IS BEST DESCRIBED BY EACH OF THE FOLLOWING WORDS AND PHRASES? (NHL FANS ONLY)

LARGEST SINGLE ENTITY OF FAN IMPRESSIONSSOURCE: FOR NBC SPORTS AND ALL OTHER CABLE NETS: PUBLISHED INDUSTRY SOURCES SOURCE: FOR HTS: NIELSEN NSI PROJECTED TO A COVERAGE UNIVERSE

2.1M

260K

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THE PENGUINS:SOURCE: NIELSEN, HTS ALL GAMES, NBCS ALL GAMES, 2013-2014 SEASON. LIVE + SD RATINGS. 10/1/13-2/8/14. TV HOUSEHOLD RATINGS

BUILT AND SUSTAINED BY PITTSBURGH PASSION

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For the following two slides, please use one or the other (not both) to speak to the unbalanced nature of the number of games OR the number of time these teams appeared.

There are notes below each slide to aid in your explanation of the content.

SOURCE: NIELSEN, OVERNIGHT DATA, NBCS 2013-2014 SEASON1%2%3%4%5%7%10%11%13%14%16%18%YOU CANT MAKE A SALE IF YOU DONT HAVE A RELATIONSHIPYour brand does not have the ability to connect with and establish relationships with all teams and their home team fans throughout the season with a national game buy!

% OF GAMES DURING REGULAR SEASON NHL ON

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LAST YEAR ON THESE TEAMS APPEARED:SOURCE: NIELSEN, OVERNIGHT DATA, NBCS 2013-14 SEASON

Notes for how to present content:Total appearances for all teams on NBCSie: of the 176 chances to be seen on NBCS, 12 teams were seen 81% of the time (142 times)ie: of the 176 chances to be seen on NBCS, 9 teams were seen 18% of the time (32 times)81%18%1%

CONSISTENT RATINGS & GROWTHSOURCE: NIELSEN NSI, MULTI DMA AVERAGE TV HH RATINGS1.2 HH RTG(9 YEAR AVG) +75%(OVER THE PAST 9 YEARS) NHL LOCKOUT

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IN A LEAGUE OF OUR OWNDMA AVERAGE, TVHH RTGS.SOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, HTS ALL GAMES, NBCS ALL GAMES, NBC ALL GAMES, 2013-2014 FULL SEASON 10/01/13-04/13/14. .

IN A LEAGUE OF OUR OWNDMA AVERAGE, TVHH RTGS.SOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, HTS ALL GAMES, NBCS ALL GAMES, NBC ALL GAMES, 2013-2014 FULL SEASON 10/01/13-04/13/14. .

IN A LEAGUE OF OUR OWNDMA AVERAGE, TVHH RTGS.SOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, HTS ALL GAMES, NBCS ALL GAMES, NBC ALL GAMES, 2013-2014 FULL SEASON 10/01/13-04/13/14. .

SOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, NHL ON RSNS, 2013-2014 FULL SEASON 10/01/13-04/13/14 VS. FULL SEASON 2011-12TVHH ANNUAL GROWTH2013-14 vs. 2011-12

The research team releases 3 editions of the ratings per season per league. These generally fall within this timeframe: Quarter seasonHalf season/All-Star weekFull regular season

Please see the research folder on the SharePoint for all Home Team Dominance presentation releases that match your clients needs.

#2PITTSBURGHCBS-KDKA8.03PENGUINS-RTPT7.78NBC-WPXI6.85ABC-WTAE5.13FOX-WPGH3.59RTPT2.12TBSC1.94USA1.78HIST1.53FXNC1.49FULL SEASON AVG: 7.55

#2BOSTONCBS-WBZ5.78BRUINS-NESN5.39NBC-WHDH4.95ABC-WCVB4.31FOX-WFXT4.01TBSC1.78USA1.53NESN1.41IND-WSBK1.23FXNC1.11FULL SEASON AVG: 4.95

#4CHICAGONBC-WMAQ6.10ABC-WLS5.47CBS-WBBM4.92BHAWKS-CSNC4.30CW-WGN2.61FOX-WFLD2.46UNI-WGBO1.54ESPN1.54CSNC1.30DSNY1.27FULL SEASON AVG: 4.29

#4ST. LOUISCBS-KMOV6.59NBC-KSDK6.33FOX-KTVI5.49BLUES-FSMW4.13TBSC2.36ABC-KDNL2.10CTZD1.56ESPN1.51CW-KPLR1.45DSNY1.41FULL SEASON AVG: 4.03

WE DOMINATES IN PRIMETIMESOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, FULL SEASON 10/01/13-04/13/14. CONTAINS HTS GAMES IN PRIMETIME. PRIMETIME IS DEFINED AS M-SU/7-11P DMA Average TV Household Ratings

#5MINNEAPOLISCBS-WCCO7.39NBC-KARE7.07ABC-KSTP4.34FOX-KMSP3.47WILD-FSNO3.06ESPN1.46FSNO1.26HIST1.26PBS-KTCA1.20TBSC1.17FULL SEASON AVG: 2.97

#5PHILADELPHIACBS-KYW5.74ABC-WPVI5.60NBC-WCAU5.23FOX-WTXF3.05FLYERS-ZCSN2.14IND-WPHL1.99USA1.84TBSC1.40DSNY1.27FXNC1.17FULL SEASON AVG: 2.07

#5DETROITFOX-WJBK6.30NBC-WDIV6.16ABC-WXYZ5.16CBS-WWJ4.92RED WINGS-FSD3.82ESPN1.65TBSC1.62USA1.54FXNC1.47CW-WKBD1.40FULL SEASON AVG: 3.69

#5DENVERNBC-KUSA7.26CBS-KCNC5.69ABC-KMGH3.35FOX-KDVR2.35AVS-ALT1.57ESPN1.33CW-KWGN1.06UNI-KCEC1.01IND-KTVD0.99PBS-KRMA0.92FULL SEASON AVG: 1.45

WE DOMINATES IN PRIMETIMEDMA Average TV Household Ratings

SOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, FULL SEASON 10/01/13-04/13/14. CONTAINS HTS GAMES IN PRIMETIME. PRIMETIME IS DEFINED AS M-SU/7-11P

#7WASHINGTON DCNBC-WRC5.24CBS-WUSA4.22ABC-WJLA3.77FOX-WTTG3.76USA1.55ESPN1.48CAPITALS-CSNM1.42IND-WDCA1.36ETZD1.34FXNC1.28FULL SEASON AVG: 1.32

#8SAN FRANCISCOCBS-KPIX4.14ABC-KGO3.64FOX-KTVU3.60NBC-KNTV3.47UNI-KDTV1.37ESPN1.06IND-KRON0.99SHARKS-CSCA0.96PBS-KQED0.90USA0.89FULL SEASON AVG: 0.91

#9NEW YORKABC-WABC4.84CBS-WCBS4.79NBC-WNBC4.20FOX-WNYW3.21UNI-WXTV2.47USA1.70TEL-WNJU1.51TBSC1.37RANGERS-MSG1.31TNT1.20FULL SEASON AVG: 1.28

#13TAMPACBS-WTSP6.64NBC-WFLA4.43FOX-WTVT3.87ABC-WFTS3.23FXNC1.91IND-WMOR1.79ESPN1.73TBSC1.64USA1.58HIST1.41LIGHTNING-SUN1.22FULL SEASON AVG: 1.17

WE DOMINATES IN PRIMETIMEDMA Average TV Household Ratings

SOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, FULL SEASON 10/01/13-04/13/14. CONTAINS HTS GAMES IN PRIMETIME. PRIMETIME IS DEFINED AS M-SU/7-11P

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#10DALLASESPN1.61DSNY1.22TBSC1.16USA1.15AEN1.07TNT1.05HIST0.91DISC0.79FX0.77STARS-FSS0.74FSS0.73FULL SEASON AVG: 0.70

#12PHOENIXESPN1.57DSNY1.39HGTV1.09HIST1.09USA1.04TBSC0.95FXNC0.94TNT0.90FX0.88AEN0.84COYOTES-FSA0.78FULL SEASON AVG: 0.75

HTS VS CABLE NETWORKS IN PRIMETIMEDMA Average TV Household Ratings

SOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, FULL SEASON 10/01/13-04/13/14. CONTAINS HTS GAMES IN PRIMETIME. PRIMETIME IS DEFINED AS M-SU/7-11P

HOME OF THE PASSIONATEFANS REMAIN LOYAL TO THEIR RSN INTO THE PLAYOFFSHTS delivered 6x the audience on our RSNs than NBC Sports.4.0M625K3.3MNBC Sports was unable to match the total number of impressions HTS had in the first round.IN THE 1ST ROUND OF THE PLAYOFFS DURING THE STANLEY CUP FINALHH IMPRESSI