AHCM  Healthcare  Communica2ons  Forum  

 Jackie  Lynton  Head  of  Transforma2on  

 NHS  Horizons  Group  NHS  IQ  Joe  Mccrea    

Social  Media  Lead  -­‐  NHS  Change  Day  

Overview  

•  What  is  change  day?  

•  The  role  social  media  played  

•  How  you  can  get  staff  involved  

What  is  Change  Day?    

 

The  largest  simultaneous  ini2a2ve  in  the  history  of  the  NHS      

 Change  day  is  a  grassroots  social  movement  that’s  about  harnessing  the  collec2ve  energy,  crea2vity  and  ideas  of  thousands  of  people  to  improve  the  

care  and  wellbeing  of  people  who  use  services,  their  families  and  staff.              

•  It  started  with  a  single  tweet  between  emerging  clinical  leaders  and  improvement  leaders  who  started  to  talk  about  how  they  could  improve  healthcare  in  the  NHS  

•  It  resulted  in  NHS  Change  Day  13th  March  2013  with    

           189,000  pledges    

•  Our  goal  for  March  3rd  2014  is  to  inspire  and  mobilise  people  everywhere  to  take  acJon  through  making  500,000  pledges  and  commiMng  to  make  a  posi2ve  difference  

•  Every  pledge  counts.  Big,  small,  serious  or  fun  -­‐  from  redesigning  services  to  making  people  smile.  They  add  up  to  an  enormous  difference.    

Where  it  all  started  

                 

 Change  Day  is  open  to  everyone  who  cares  about  improving    healthcare  and  wellbeing  and  doing  things  beTer  together  

“I  got  involved  in  Change  Day  because  it  was  my  way  of  standing  together  in  the  NHS  and  not  asking  for  permission  or  wai?ng  for  top  down  reforms  to  make  a  change  that  I  know  will  make  a  difference.  If  anyone  has  an  idea  or  sees  something  that  needs  improving,  just  do  it!”  Front  line  staff    

     

                                   lympics  2012  

Who  can  get  involved?  

Change  Day  2014    3rd  March  2014  has  begun!  

 Click  here  to  view  film    

Make  it  simple…  and  Do  it!  

   

 Make  a  pledge  and  join  the  movement;  like  or  join  another  pledge    Share  to  make  a  difference  and  spread  the  word  with  everyone  you  know  (social  media)      

Let  us  know  when  you’ve  done  it;  saying  it  doesn’t  change  things,  taking  acJon  does    

Inspire  others  with  your  story  about  the  impact  it  made      

Forgiveness  is  easier  to  get    than  permission  

NHS  Senior  Leader  

   You  don’t  need  permission  to  get  on  and  do  what  you  know  needs  to  be  done  to  

improve  care  for  people  who  use  services,  their  families  and  staff.  

                   

Change starts with me..

Maker

...I want to make a difference

Anyone  can  pledge  –  It’s  personal  to  you!    

Change Starter

           Pledge  what  is  important  to  you  

People  who  use  services  and  carers    can  pledge  too…………  Margery  did!  

Survey  Feedback  

Our  paJent  saJsfacJon  has  gone  through  the  roof.  It  has  been  so  successful  that  we  have  come  from  daily  complaints  to  being  nominated  to  the  ‘Outstanding  and  Compassionate  care  Award’  

in  less  than  6  months.    Heart  of  England  FoundaJon  Trust  

Kickstarter  Pledges    

             

   

I  will…  

..if  you  will..  

A  kick  starter  is  a  significant  pledge  that  is  inspired  by  asking  supporters  to  get  behind  your  pledge  and  join  you  in  doing  something  too!  

Watch  the  Kick  Starter  film  in  the  website  

“I  pledge  to  read  to  ten  children  a  story  at  their  

bedside,  if  100  staff  will  join  me.”  Sarah  Jane  Marsh,  

CEO,  Birmingham  Children’s  Hospital  

“I  pledge  to  work  one  day  a  month  on  our  wards  in  a  

volunteering  role.  And  if  100  people  from  the  Trust  join  me  

I  will  do  2  days.”  John  Adler,  CEO,  University  

Hospital  of  Leicester  

www.chnageday.nhs.uk/healthcareradicals  

School  for  Healthcare  Radicals  

•  A  virtual  learning  programme  to  help  you  change  the  world  of  healthcare  

•  Organised  by  radicals  for  radicals  

•  Rocking  the  boat  but  managing  to  stay  in  it  

•  Working  with  others  to  create  success:  We  are  not  destrucJve  trouble  makers  

 Change  Day  has  grown  from  a  simple  idea  -­‐  a  single  day  of  acJon  with  

individual  pledges  -­‐  to  a  mass  movement  of  people;    op2mis2c  in  the  face  of  current  challenges,  

taking  responsibility  and  working  together  to  make  a  posiJve  difference;  making  it  everyday  prac2ce.    

 We  could  not  have  asked  for  a  beber  outcome  than  the  commitment  

and  inspiraJon  that  has  ignited  an  explosion  of    Change  leaders  everywhere.  

 So  join  us  in  changing  the  world  of  healthcare!  

 

Join  us!  

InspiraJon  is  all  around….  

The smallest link in the chain can make all the difference  

How  did  you  first  hear  about  Change  Day  2013?    

From theChange Day

From anexternal

From socialmedia

From theChange Day

From anexternal

From socialmedia

“Fix it!…”  We don’t do laurels-sitting….  

•  4 main channels used •  ‘How to go viral for Change

Day’ video •  All outputs reinforced ‘Pledge’ via website, but 55% didn’t pledge online

•  Mainly Broadcaster approach  

2013   2014  •  Up to 17 channels to be used •  ‘How to maximise your social

media’ video, guides and resources

•  ‘Pledge, Share, Do, Inspire’ integrated across intuitive web and social media

•  Moving to Communitarian approach  

Broadcaster  Vs  Communitarian  

•  See social media as simply another Comms channel to continue traditional habit of announcing things or speaking at people  

Broadcasters   Communitarians  

•  See role as engaging, listening, responding, supporting and participating in communities of individuals and organisations  

Hints and tips for social media success  

Stories, stories, stories

Tell us all, tell us small, tell us often

Share the stories that inspire you most  

A picture or film tells a thousand words

Even 20 seconds is powerful

Give us 10 films or pics and that’s worth a third of Hamlet  

Take the plunge into something new

Try at least 3 new social media channels

If you need help - simply shout  

It’s all about listening and responding

Tweet with a purpose

Link your social media channels - post once, get multiple hits

             It’s  really  rather  simple…  

MY  personal  pledge  

"To champion the innovative use of social media across the NHS for the benefit of staff, patients and their families and to make NHS Change Day the best example of healthcare social media in the world"  

Join it! http://changeday.nhs.uk/pledge/627  

A  couple  of  inspiraJons  

“Our greatest danger is not that our aim is too high and we miss it, but that our aim is too low and we reach it”  

“Should we fail? We fail! But screw your courage to the sticking place and we’ll not fail”  

Regional  Hubs  

•  There  are  12  regional  leads  who  are  able  to  advise  and  help  you  make  the  most  of  your  pledge  

•  They  can  connect  you  with  other  pledges  in  the  area  

•  Help  you  reach  out  to  local  media  •  Provide  pracJcal  help  and  assistance  •   There  is  a  full  list  of  hub  leaders  and  their  

contact  details  on  the  useful  resources  tab  of  the  website  

                             

Five  simple  things  you  can  do    

1. Make,  like  or  join  a  pledge  on  the  website  

2.  Tell  5  people  about  Change  Day  -­‐  each  one  will  tell  5  more  and  so  we  will  grow  

3.  Share  on  your  social  media  plaforms  

4.  Add  it  to  your  meeJng  agenda  –  you  only  need  5-­‐10  minutes  to  share  Change  Day.  Or  make  a  pledge  as  a  team  

5. Make  a  kickstarter  as  an  organisaJon,  it  only  takes  one  person  

Useful  Resources  

Make  Change  Day  local    

•  Posters  •  Logos  •  Toolkit  to  get  started  •  Photos  •  Videos  •  Desk  Jdy  •  Reports  •  …and  more  

All  downloadable  from  the  website  www.changeday.nhs.uk  

twiTer.com/NHSChangeday  

youtube.com/NHSChangeDay  

facebook.com/NHSChangeDay  

changeday.nhs.uk

Social  Media  Channels  

nhschangeday.podbean.com  

vimeo.com/nhschangeday