nhspa fall 2011 - online
DESCRIPTION
Going online - roundtable discussionTRANSCRIPT
A “Choose Your Own Adventure” presentationA “Choose Your Own Adventure” presentation
““We have to go online”We have to go online”
OverviewOverviewWhy are you online?Why are you online?
MythsMyths
Issues/ProblemsIssues/Problems
StructureStructure
The unexpectedThe unexpected
How do How do youyou do it do it
How to promote itHow to promote it
Useful Links/ExamplesUseful Links/Examples
Why are you online?Why are you online?
Why Why we’rewe’re doing this: doing this:Make the students better overall journalistsMake the students better overall journalists
1 to 1 initiative1 to 1 initiative
Kids are mobileKids are mobile
What our web staff What our web staff does:does:Develops fresh new content on a daily basis Develops fresh new content on a daily basis specifically for the webspecifically for the web
Is a liaison between all of the publications.Is a liaison between all of the publications.
Coordinates stories that “match up” from the Coordinates stories that “match up” from the publications.publications.
What our web staff What our web staff does:does:
Web = NewsWeb = News
TV show/Newspaper = FeaturesTV show/Newspaper = Features
Blogging is keyBlogging is key
Think “web-exclusive”Think “web-exclusive”
MythsMyths
MythsMyths
Myth #1 - “It’s too expensive”Myth #1 - “It’s too expensive”
Myth #2 - “It’s too time consuming”Myth #2 - “It’s too time consuming”
Myth #3 - “I’m not tech savvy at all”Myth #3 - “I’m not tech savvy at all”
There will be issuesThere will be issues
Problems/IssuesProblems/IssuesTimeTime
StaffingStaffing
Admin ProblemsAdmin Problems
IT/Tech ProblemsIT/Tech Problems
Expect the UnexpectedExpect the Unexpected
The UnexpectedThe UnexpectedStaff buy-inStaff buy-in
Recruiting staffRecruiting staff
DON’T regurgitate your newspaper/yearbook/TVDON’T regurgitate your newspaper/yearbook/TV
Is it an extra class or is it integrated into existing Is it an extra class or is it integrated into existing classes?classes?
New content is kingNew content is king
Photos and videos dominatePhotos and videos dominate
How to do itHow to do it(i.e. - getting your geek on)(i.e. - getting your geek on)
Where to start?Where to start?Write a mission statementWrite a mission statement
Research and develop sitemapsResearch and develop sitemaps
Staff buy inStaff buy in
The. Entire. StaffThe. Entire. Staff
SitemapSitemap
HomeHomeHomeHome
NewsNewsNewsNews EntertainmeEntertainmentnt
EntertainmeEntertainmentnt
FeaturedFeaturedFeaturedFeatured
BlogBlogBlogBlogVideoVideoVideoVideoGallerGalleryy
GallerGalleryy
StaffStaffStaffStaff
SportsSports
Pic of DayPic of DayPic of DayPic of Day GalleriesGalleriesGalleriesGalleriesBriefsBriefsBriefsBriefs
What does your website What does your website look like?look like?
What is the Website’s What is the Website’s Role?Role?
NewspapeNewspaperr
NewspapeNewspaperr
TVTVTVTV YearbookYearbookYearbookYearbook MagazineMagazineMagazineMagazine
WEBSITEWEBSITEWEBSITEWEBSITESocial Social Media Media
(FB/Twitte(FB/Twitter)r)
Social Social Media Media
(FB/Twitte(FB/Twitter)r)
Staff BlogsStaff BlogsStaff BlogsStaff Blogs
MultimediMultimediaa
MultimediMultimediaa
How a web story How a web story shouldshould workwork
ATTEND EVENT: ATTEND EVENT: Twitter UpdatesTwitter Updates, Shoot , Shoot photos/videophotos/video
AFTER EVENT: Post a Brief onlineAFTER EVENT: Post a Brief online
NEXT DAY: Write a news story for the webNEXT DAY: Write a news story for the web
SOON THEREAFTER: Gather news package SOON THEREAFTER: Gather news package for web/print/showfor web/print/show
Afterwords - Change to past tense for YBAfterwords - Change to past tense for YB
A Week in the Life:A Week in the Life:Monday: Story PitchMonday: Story Pitch
Beat systemBeat system
Post weekend sports highlight videosPost weekend sports highlight videos
Tuesday: Update Online pollTuesday: Update Online poll
Wednesday: Post briefsWednesday: Post briefs
Thursday: Photo gallery updatedThursday: Photo gallery updated
review storiesreview stories
A Week in the Life:A Week in the Life:
Friday: Update pollFriday: Update poll
Post storiesPost stories
Promote! Promote! Promote! Promote! Promote!Promote!Did I mention to promote it?Did I mention to promote it?
PROMOTE IT!PROMOTE IT!Use what you haveUse what you have
Promote on Newspaper, TV/Podcast, etc.Promote on Newspaper, TV/Podcast, etc.
Facebook Facebook andand Twitter Twitter
Have “web exclusives”Have “web exclusives”
Online contestsOnline contests
Pic/Vid of the WeekPic/Vid of the Week
T-shirts, giveaways, etc.T-shirts, giveaways, etc.
PROMOTE IT!PROMOTE IT!Sidewalk chalkSidewalk chalk
Flyers/signs at first home football gameFlyers/signs at first home football game
Kiss up to the PA announcer at the game, too.Kiss up to the PA announcer at the game, too.
Make signs.Make signs.
Make your Make your cheerleaderscheerleaders make signs. make signs.
Helpful WebsitesHelpful Websites
JEADigitalMedia.orgJEADigitalMedia.org
SchoolTubeSchoolTube
Photo Sharing Photo Sharing
FlickrFlickr
SmugMugSmugMug
Great ExamplesGreat Examples
FHN TodayFHN Today
HiLiteHiLite
HarbringerHarbringer
2011 Online Pacemakers2011 Online Pacemakers
Contact Me:Contact Me:
Email: Email: [email protected]@westside66.org
Phone: 402.343.2714Phone: 402.343.2714
Twitter: @Matt_RazTwitter: @Matt_Raz