NHTSA CHILD PASSENGER SAFETY CAMPAIGN STYLE AND BRANDING GUIDELINES

The following document describes best practices for using assets in the NHTSA

ldquoKnow It Allrdquo Child Passenger Safety Campaign Assets are to be used in

donated media only they cannot be used in paid media without prior consent

from NHTSA

Material for this campaign have been carefully constructed to work together

complementing each other in visual tone style and color As such the

guidelines in this document should be followed at all times to ensure the

campaign elements are being used to their full effect All logos including

NHTSA and Ad Council must be used only in the context of the existing ads

In the event that a question or instance arises not addressed here or to

inquire about paid media opportunities please contact Elizabeth Graziosi

(DOTNHTSA) at elizabethgraziosidotgov for further direction

The following document describes best practices for using assets in the NHTSA

ldquoKnow It Allrdquo Child Passenger Safety Campaign Assets are to be used in

donated media only they cannot be used in paid media without prior consent

from NHTSA

Material for this campaign have been carefully constructed to work together

complementing each other in visual tone style and color As such the

guidelines in this document should be followed at all times to ensure the

campaign elements are being used to their full effect All logos including

NHTSA and Ad Council must be used only in the context of the existing ads

In the event that a question or instance arises not addressed here or to

inquire about paid media opportunities please contact Elizabeth Graziosi

(DOTNHTSA) at elizabethgraziosidotgov for further direction

ASSETS

FONTS FRANFURTER PLAIN ALL CAPSITC AVANT GARDE GOTHIC STD BOLD CONDENSED ALL CAPS

TYPE ELEMENTS

The above lock-up should be treated as a unit at all times It shouldnrsquot be broken up or rearranged It can be scaled up and down but its composition shouldnrsquot change The graphic lines should not be removed The type should always be FRANKFURTER PLAIN ALL CAPS

VISIT SAFERCARGOVTHERIGHTSEAT

The above call to action should always be typeset in ITC AVANT GARDE GOTHIC STD BOLD CONDENSED ALL CAPS The URL should always be underlined

ASSETS CONTINUED

TYPE ELEMENTS

The above lock-ups should be treated as units at all times They shouldnrsquot be broken up or rearranged They can be scaled up and down but their composition shouldnrsquot change The underlines should not be removed The various arrow options are provided to offer design options

TYPE ELEMENTS

The above lock-ups should be treated as units at all times They shouldnrsquot be broken up or rearranged They can be scaled up and down but their composition shouldnrsquot change In layouts they should always be in the upper right or left corner of the rounded yellow box The designer can choose which inner ring color to use however these colors cannot be changed

ASSETS CONTINUED

ILLUSTRATIONS

ML

PMS 116 C

There are 5 campaign illustrations They shouldnrsquot be altered in any way including color They should always be on a background of PMS 116C with rounded corners Do not remove their drop shadows

PMS 116 C

There are 4 stages of illustrated seats They can be used together as a group or separately but should not be altered in any way including color The should always be on a background of PMS 116C with rounded corners Do not remove their drop shadow

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Prduction Manager

Account Executive

Client

Version

Stock

Proof

Line Screen

Edit Round

PrintExport

Printed at

PDF Sent To

AGX-2A003B Baby Bottle 70x48 OOH4Cindd

HI-RES IN PLACE

Fortune Gloss

0

133

1

4-12-2012 1247 PM

024

S Gordon

HBrown

N Chambers

S Lundberg

None

J Adler-Kerekes

K Gould

Ad Council

Placed ImagesBaby Bottle 70x48_ncai

FontsNone

Inks Cyan Magenta Yellow Black

DateInitials

AGX-2A003BAD COUNCIL

ldquoNHTSA Baby Bottle Bus Shelterrdquo

Built at 25Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size175rdquo h x 12rdquo w 70rdquo h x 48rdquo w17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

OOHLine Screen 133

Posting Date 2012

TrimLive

This Advertisement Created by

NotesPrints with even white border

ASSETS CONTINUED

LAYOUT

There should always be a PMS 116C yellow box with rounded corners and there should always be a white border

ldquoChoose seat by age and sizerdquo lock-up should be in the top left or right corner

Illustration should be featured prominently in the center of the page ALWAYS with the notations for ldquothe number of people who think they have their child in the right seatrdquo and ldquothe ones who actually dordquo

The ldquoknow for surerdquo lock-up should appear below the illustration

The logos should always appear in this order The Ad Council logo in the bottom left corner The NHTSA and Child Car Safety logos in the bottom right

ML

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A001C 4625x10 4CMGindd

S Gordon

Henry

N Chambers

S Lundberg

None

J Adler-Kerekes

S Pollitt

Ad Council

Fonts NonePlaced Images Popsicle 4625x10_ncai (Up to Date 100)

Notes None

DateInitials

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

HI-RES IN PLACE

Fortune Gloss

0

133

4

4-4-2012 138 PM

100

1

AGX-2A001CAD COUNCIL

ldquoNHTSA PopsiclerdquoNon-Bleed 4625rdquo x 10rdquo

4C 23 Magazine VerticalLine Screen 133

Pubs VariousInsertion Date 2012

This Advertisement Created by

ASSETS CONTINUED

LAYOUT ADDITIONAL LOGOS

If there is a need to show additional logos this layout should be used The CTA moves to underneath the ldquoknow for surerdquo lock-up

This frees up additional space for logos

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

VISIT SAFERCARGOVTHERIGHTSEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A003D Stacking Rings70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1248 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003D AD COUNCIL

ldquoNHTSA Stacking Rings Bus Shelterrdquo

Built at 25Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksStacking Rings 70x48_ncai Cyan

OOH MagentaLine Screen 133 Yellow

Black Fonts

Posting Date 2012 None

Notes Prints with even white border

AGX-2A003C Popsicle 70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1249 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003C AD COUNCIL

ldquoNHTSA Popsicle Bus Shelterrdquo

Built at 25 Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksPopsicle 70x48_ncai Cyan

OOH MagentaLine Screen 133 Fonts

Posting Date 2012 None

YellowBlack

Notes Prints with even white border

AGX-2A003B Baby Bottle 70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1247 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003B AD COUNCIL

ldquoNHTSA Baby Bottle Bus Shelterrdquo

Built at 25 Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksBaby Bottle 70x48_ncai Cyan

OOH MagentaLine Screen 133 Fonts

Posting Date 2012 None Yellow Black

Notes Prints with even white border

This Advertisement Created by This Advertisement Created by This Advertisement Created by

AVAILABLE MECHANICALS

OUT OF HOME - BUS SHELTER 70X48 INCHES (BUILT 25 OF ACTUAL SIZE)

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

THE ONES

WHOACTUALLY

DO

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

ML

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

ASSETS CONTINUED

TYPE ELEMENTS

The above lock-ups should be treated as units at all times They shouldnrsquot be broken up or rearranged They can be scaled up and down but their composition shouldnrsquot change The underlines should not be removed The various arrow options are provided to offer design options

TYPE ELEMENTS

The above lock-ups should be treated as units at all times They shouldnrsquot be broken up or rearranged They can be scaled up and down but their composition shouldnrsquot change In layouts they should always be in the upper right or left corner of the rounded yellow box The designer can choose which inner ring color to use however these colors cannot be changed

ASSETS CONTINUED

ILLUSTRATIONS

ML

PMS 116 C

There are 5 campaign illustrations They shouldnrsquot be altered in any way including color They should always be on a background of PMS 116C with rounded corners Do not remove their drop shadows

PMS 116 C

There are 4 stages of illustrated seats They can be used together as a group or separately but should not be altered in any way including color The should always be on a background of PMS 116C with rounded corners Do not remove their drop shadow

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Prduction Manager

Account Executive

Client

Version

Stock

Proof

Line Screen

Edit Round

PrintExport

Printed at

PDF Sent To

AGX-2A003B Baby Bottle 70x48 OOH4Cindd

HI-RES IN PLACE

Fortune Gloss

0

133

1

4-12-2012 1247 PM

024

S Gordon

HBrown

N Chambers

S Lundberg

None

J Adler-Kerekes

K Gould

Ad Council

Placed ImagesBaby Bottle 70x48_ncai

FontsNone

Inks Cyan Magenta Yellow Black

DateInitials

AGX-2A003BAD COUNCIL

ldquoNHTSA Baby Bottle Bus Shelterrdquo

Built at 25Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size175rdquo h x 12rdquo w 70rdquo h x 48rdquo w17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

OOHLine Screen 133

Posting Date 2012

TrimLive

This Advertisement Created by

NotesPrints with even white border

ASSETS CONTINUED

LAYOUT

There should always be a PMS 116C yellow box with rounded corners and there should always be a white border

ldquoChoose seat by age and sizerdquo lock-up should be in the top left or right corner

Illustration should be featured prominently in the center of the page ALWAYS with the notations for ldquothe number of people who think they have their child in the right seatrdquo and ldquothe ones who actually dordquo

The ldquoknow for surerdquo lock-up should appear below the illustration

The logos should always appear in this order The Ad Council logo in the bottom left corner The NHTSA and Child Car Safety logos in the bottom right

ML

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A001C 4625x10 4CMGindd

S Gordon

Henry

N Chambers

S Lundberg

None

J Adler-Kerekes

S Pollitt

Ad Council

Fonts NonePlaced Images Popsicle 4625x10_ncai (Up to Date 100)

Notes None

DateInitials

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

HI-RES IN PLACE

Fortune Gloss

0

133

4

4-4-2012 138 PM

100

1

AGX-2A001CAD COUNCIL

ldquoNHTSA PopsiclerdquoNon-Bleed 4625rdquo x 10rdquo

4C 23 Magazine VerticalLine Screen 133

Pubs VariousInsertion Date 2012

This Advertisement Created by

ASSETS CONTINUED

LAYOUT ADDITIONAL LOGOS

If there is a need to show additional logos this layout should be used The CTA moves to underneath the ldquoknow for surerdquo lock-up

This frees up additional space for logos

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

VISIT SAFERCARGOVTHERIGHTSEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A003D Stacking Rings70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1248 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003D AD COUNCIL

ldquoNHTSA Stacking Rings Bus Shelterrdquo

Built at 25Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksStacking Rings 70x48_ncai Cyan

OOH MagentaLine Screen 133 Yellow

Black Fonts

Posting Date 2012 None

Notes Prints with even white border

AGX-2A003C Popsicle 70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1249 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003C AD COUNCIL

ldquoNHTSA Popsicle Bus Shelterrdquo

Built at 25 Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksPopsicle 70x48_ncai Cyan

OOH MagentaLine Screen 133 Fonts

Posting Date 2012 None

YellowBlack

Notes Prints with even white border

AGX-2A003B Baby Bottle 70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1247 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003B AD COUNCIL

ldquoNHTSA Baby Bottle Bus Shelterrdquo

Built at 25 Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksBaby Bottle 70x48_ncai Cyan

OOH MagentaLine Screen 133 Fonts

Posting Date 2012 None Yellow Black

Notes Prints with even white border

This Advertisement Created by This Advertisement Created by This Advertisement Created by

AVAILABLE MECHANICALS

OUT OF HOME - BUS SHELTER 70X48 INCHES (BUILT 25 OF ACTUAL SIZE)

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

THE ONES

WHOACTUALLY

DO

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

ML

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

ASSETS CONTINUED

ILLUSTRATIONS

ML

PMS 116 C

There are 5 campaign illustrations They shouldnrsquot be altered in any way including color They should always be on a background of PMS 116C with rounded corners Do not remove their drop shadows

PMS 116 C

There are 4 stages of illustrated seats They can be used together as a group or separately but should not be altered in any way including color The should always be on a background of PMS 116C with rounded corners Do not remove their drop shadow

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Prduction Manager

Account Executive

Client

Version

Stock

Proof

Line Screen

Edit Round

PrintExport

Printed at

PDF Sent To

AGX-2A003B Baby Bottle 70x48 OOH4Cindd

HI-RES IN PLACE

Fortune Gloss

0

133

1

4-12-2012 1247 PM

024

S Gordon

HBrown

N Chambers

S Lundberg

None

J Adler-Kerekes

K Gould

Ad Council

Placed ImagesBaby Bottle 70x48_ncai

FontsNone

Inks Cyan Magenta Yellow Black

DateInitials

AGX-2A003BAD COUNCIL

ldquoNHTSA Baby Bottle Bus Shelterrdquo

Built at 25Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size175rdquo h x 12rdquo w 70rdquo h x 48rdquo w17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

OOHLine Screen 133

Posting Date 2012

TrimLive

This Advertisement Created by

NotesPrints with even white border

ASSETS CONTINUED

LAYOUT

There should always be a PMS 116C yellow box with rounded corners and there should always be a white border

ldquoChoose seat by age and sizerdquo lock-up should be in the top left or right corner

Illustration should be featured prominently in the center of the page ALWAYS with the notations for ldquothe number of people who think they have their child in the right seatrdquo and ldquothe ones who actually dordquo

The ldquoknow for surerdquo lock-up should appear below the illustration

The logos should always appear in this order The Ad Council logo in the bottom left corner The NHTSA and Child Car Safety logos in the bottom right

ML

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A001C 4625x10 4CMGindd

S Gordon

Henry

N Chambers

S Lundberg

None

J Adler-Kerekes

S Pollitt

Ad Council

Fonts NonePlaced Images Popsicle 4625x10_ncai (Up to Date 100)

Notes None

DateInitials

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

HI-RES IN PLACE

Fortune Gloss

0

133

4

4-4-2012 138 PM

100

1

AGX-2A001CAD COUNCIL

ldquoNHTSA PopsiclerdquoNon-Bleed 4625rdquo x 10rdquo

4C 23 Magazine VerticalLine Screen 133

Pubs VariousInsertion Date 2012

This Advertisement Created by

ASSETS CONTINUED

LAYOUT ADDITIONAL LOGOS

If there is a need to show additional logos this layout should be used The CTA moves to underneath the ldquoknow for surerdquo lock-up

This frees up additional space for logos

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

VISIT SAFERCARGOVTHERIGHTSEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A003D Stacking Rings70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1248 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003D AD COUNCIL

ldquoNHTSA Stacking Rings Bus Shelterrdquo

Built at 25Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksStacking Rings 70x48_ncai Cyan

OOH MagentaLine Screen 133 Yellow

Black Fonts

Posting Date 2012 None

Notes Prints with even white border

AGX-2A003C Popsicle 70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1249 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003C AD COUNCIL

ldquoNHTSA Popsicle Bus Shelterrdquo

Built at 25 Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksPopsicle 70x48_ncai Cyan

OOH MagentaLine Screen 133 Fonts

Posting Date 2012 None

YellowBlack

Notes Prints with even white border

AGX-2A003B Baby Bottle 70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1247 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003B AD COUNCIL

ldquoNHTSA Baby Bottle Bus Shelterrdquo

Built at 25 Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksBaby Bottle 70x48_ncai Cyan

OOH MagentaLine Screen 133 Fonts

Posting Date 2012 None Yellow Black

Notes Prints with even white border

This Advertisement Created by This Advertisement Created by This Advertisement Created by

AVAILABLE MECHANICALS

OUT OF HOME - BUS SHELTER 70X48 INCHES (BUILT 25 OF ACTUAL SIZE)

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

THE ONES

WHOACTUALLY

DO

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

ML

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Prduction Manager

Account Executive

Client

Version

Stock

Proof

Line Screen

Edit Round

PrintExport

Printed at

PDF Sent To

AGX-2A003B Baby Bottle 70x48 OOH4Cindd

HI-RES IN PLACE

Fortune Gloss

0

133

1

4-12-2012 1247 PM

024

S Gordon

HBrown

N Chambers

S Lundberg

None

J Adler-Kerekes

K Gould

Ad Council

Placed ImagesBaby Bottle 70x48_ncai

FontsNone

Inks Cyan Magenta Yellow Black

DateInitials

AGX-2A003BAD COUNCIL

ldquoNHTSA Baby Bottle Bus Shelterrdquo

Built at 25Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size175rdquo h x 12rdquo w 70rdquo h x 48rdquo w17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

OOHLine Screen 133

Posting Date 2012

TrimLive

This Advertisement Created by

NotesPrints with even white border

ASSETS CONTINUED

LAYOUT

There should always be a PMS 116C yellow box with rounded corners and there should always be a white border

ldquoChoose seat by age and sizerdquo lock-up should be in the top left or right corner

Illustration should be featured prominently in the center of the page ALWAYS with the notations for ldquothe number of people who think they have their child in the right seatrdquo and ldquothe ones who actually dordquo

The ldquoknow for surerdquo lock-up should appear below the illustration

The logos should always appear in this order The Ad Council logo in the bottom left corner The NHTSA and Child Car Safety logos in the bottom right

ML

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A001C 4625x10 4CMGindd

S Gordon

Henry

N Chambers

S Lundberg

None

J Adler-Kerekes

S Pollitt

Ad Council

Fonts NonePlaced Images Popsicle 4625x10_ncai (Up to Date 100)

Notes None

DateInitials

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

HI-RES IN PLACE

Fortune Gloss

0

133

4

4-4-2012 138 PM

100

1

AGX-2A001CAD COUNCIL

ldquoNHTSA PopsiclerdquoNon-Bleed 4625rdquo x 10rdquo

4C 23 Magazine VerticalLine Screen 133

Pubs VariousInsertion Date 2012

This Advertisement Created by

ASSETS CONTINUED

LAYOUT ADDITIONAL LOGOS

If there is a need to show additional logos this layout should be used The CTA moves to underneath the ldquoknow for surerdquo lock-up

This frees up additional space for logos

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

VISIT SAFERCARGOVTHERIGHTSEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A003D Stacking Rings70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1248 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003D AD COUNCIL

ldquoNHTSA Stacking Rings Bus Shelterrdquo

Built at 25Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksStacking Rings 70x48_ncai Cyan

OOH MagentaLine Screen 133 Yellow

Black Fonts

Posting Date 2012 None

Notes Prints with even white border

AGX-2A003C Popsicle 70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1249 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003C AD COUNCIL

ldquoNHTSA Popsicle Bus Shelterrdquo

Built at 25 Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksPopsicle 70x48_ncai Cyan

OOH MagentaLine Screen 133 Fonts

Posting Date 2012 None

YellowBlack

Notes Prints with even white border

AGX-2A003B Baby Bottle 70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1247 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003B AD COUNCIL

ldquoNHTSA Baby Bottle Bus Shelterrdquo

Built at 25 Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksBaby Bottle 70x48_ncai Cyan

OOH MagentaLine Screen 133 Fonts

Posting Date 2012 None Yellow Black

Notes Prints with even white border

This Advertisement Created by This Advertisement Created by This Advertisement Created by

AVAILABLE MECHANICALS

OUT OF HOME - BUS SHELTER 70X48 INCHES (BUILT 25 OF ACTUAL SIZE)

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

THE ONES

WHOACTUALLY

DO

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

ML

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A001C 4625x10 4CMGindd

S Gordon

Henry

N Chambers

S Lundberg

None

J Adler-Kerekes

S Pollitt

Ad Council

Fonts NonePlaced Images Popsicle 4625x10_ncai (Up to Date 100)

Notes None

DateInitials

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

HI-RES IN PLACE

Fortune Gloss

0

133

4

4-4-2012 138 PM

100

1

AGX-2A001CAD COUNCIL

ldquoNHTSA PopsiclerdquoNon-Bleed 4625rdquo x 10rdquo

4C 23 Magazine VerticalLine Screen 133

Pubs VariousInsertion Date 2012

This Advertisement Created by

ASSETS CONTINUED

LAYOUT ADDITIONAL LOGOS

If there is a need to show additional logos this layout should be used The CTA moves to underneath the ldquoknow for surerdquo lock-up

This frees up additional space for logos

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

VISIT SAFERCARGOVTHERIGHTSEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A003D Stacking Rings70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1248 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003D AD COUNCIL

ldquoNHTSA Stacking Rings Bus Shelterrdquo

Built at 25Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksStacking Rings 70x48_ncai Cyan

OOH MagentaLine Screen 133 Yellow

Black Fonts

Posting Date 2012 None

Notes Prints with even white border

AGX-2A003C Popsicle 70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1249 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003C AD COUNCIL

ldquoNHTSA Popsicle Bus Shelterrdquo

Built at 25 Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksPopsicle 70x48_ncai Cyan

OOH MagentaLine Screen 133 Fonts

Posting Date 2012 None

YellowBlack

Notes Prints with even white border

AGX-2A003B Baby Bottle 70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1247 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003B AD COUNCIL

ldquoNHTSA Baby Bottle Bus Shelterrdquo

Built at 25 Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksBaby Bottle 70x48_ncai Cyan

OOH MagentaLine Screen 133 Fonts

Posting Date 2012 None Yellow Black

Notes Prints with even white border

This Advertisement Created by This Advertisement Created by This Advertisement Created by

AVAILABLE MECHANICALS

OUT OF HOME - BUS SHELTER 70X48 INCHES (BUILT 25 OF ACTUAL SIZE)

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

THE ONES

WHOACTUALLY

DO

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

ML

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A003D Stacking Rings70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1248 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003D AD COUNCIL

ldquoNHTSA Stacking Rings Bus Shelterrdquo

Built at 25Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksStacking Rings 70x48_ncai Cyan

OOH MagentaLine Screen 133 Yellow

Black Fonts

Posting Date 2012 None

Notes Prints with even white border

AGX-2A003C Popsicle 70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1249 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003C AD COUNCIL

ldquoNHTSA Popsicle Bus Shelterrdquo

Built at 25 Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksPopsicle 70x48_ncai Cyan

OOH MagentaLine Screen 133 Fonts

Posting Date 2012 None

YellowBlack

Notes Prints with even white border

AGX-2A003B Baby Bottle 70x48 OOH4Cindd Initials Date

133

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof 0 Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-12-2012 1247 PM Prduction Manager J Adler-Kerekes

Printed at 024 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003B AD COUNCIL

ldquoNHTSA Baby Bottle Bus Shelterrdquo

Built at 25 Output at 400

Scale 1rdquo = 4rdquo

Mech Size Final Size Trim 175rdquo h x 12rdquo w 70rdquo h x 48rdquo w Live 17rdquo h x 111875rdquo w 68rdquo h x 4475rdquo w

Placed Images InksBaby Bottle 70x48_ncai Cyan

OOH MagentaLine Screen 133 Fonts

Posting Date 2012 None Yellow Black

Notes Prints with even white border

This Advertisement Created by This Advertisement Created by This Advertisement Created by

AVAILABLE MECHANICALS

OUT OF HOME - BUS SHELTER 70X48 INCHES (BUILT 25 OF ACTUAL SIZE)

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

THE ONES

WHOACTUALLY

DO

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

ML

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A003A_123rdquox273rdquo OOHindd Initials Date

133

0

Fortune Gloss

HI-RES IN PLACE Version Studio Manager S Gordon

Stock Proofreader HBrown

Proof Art Director N Chambers

Line Screen Copywriter S Lundberg

Edit Round 1 Creative Director None

PrintExport 4-10-2012 958 AM Prduction Manager J Adler-Kerekes

Printed at 100 Account Executive K Gould

Client Ad Council PDF Sent To

AGX-2A003AAD COUNCIL

ldquoNHTSA ldquoKnow for Surerdquo OOHrdquo

Built at 833Output at 1200

Scale 1rdquo = 1rsquo

Mech Size Final Size Trim 1025rdquo h x 2275rdquo w 10rsquo 3rdquo h x 22rsquo 9rdquo w Live 10rdquo h x 22rdquo w 10rsquo h x 22rsquo w

Placed Images InksNHTSA_30sheetai Cyan

OOH MagentaLine Screen 133 Yellow

Posting Date None NoneFonts

Black Locations None

NotesBillboard prints with an even white border

This Advertisement Created by

AVAILABLE MECHANICALS CONTINUED

OUT OF HOME - BILLBOARD 123X173 INCHES (BUILT 833 OF ACTUAL SIZE)

IS YOUR CHILD IN THE RIGHT CAR SEAT SAFERCARGOVTHERIGHTSEAT

AGX-2A001A 7x10 4CMGindd

S Gordon

Henry

N Chambers

S Lundberg

None

J Adler-Kerekes

S Pollitt

Ad Council

Fonts None Placed Images Baby Bottle 7x10_ncai (Up to Date 100)

Notes None

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

HI-RES IN PLACE

Fortune Gloss

0

133

4

4-4-2012 137 PM

100

1

Initials DateInitials Date

AGX-2A001D 35x10 4CMGindd

S Gordon

Henry

N Chambers

S Lundberg

None

J Adler-Kerekes

S Pollitt

Ad Council

Fonts None Placed Images Pencil 35x10_ncai (Up to Date 10015)

Notes None

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

HI-RES IN PLACE

Fortune Gloss

133

4

4-4-2012 138 PM

100

1

This Advertisement Created by Initials DateThis Advertisement Created by AGX-2A001DAGX-2A001A AD COUNCIL This Advertisement Created byAD COUNCIL AGX-2A001CldquoNHTSA Pencilrdquo ldquoNHTSA Baby Bottlerdquo AD COUNCIL Non-Bleed 35rdquo x 10rdquo Non-Bleed 7rdquo x 10rdquo ldquoNHTSA Popsiclerdquo 4C Magazine Thin Vertical 4C Magazine Page Non-Bleed 4625rdquo x 10rdquo Line Screen 133 Line Screen 133 4C 23 Magazine Vertical Pubs Various Pubs Various Line Screen 133 Insertion Date 2012 Insertion Date 2012 Pubs Various

Insertion Date 2012

AGX-2A001C 4625x10 4CMGindd

S Gordon

Henry

N Chambers

S Lundberg

None

J Adler-Kerekes

S Pollitt

Ad Council

Fonts None Placed Images Popsicle 4625x10_ncai (Up to Date 100)

Notes None

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

HI-RES IN PLACE

Fortune Gloss

0

133

4

4-4-2012 138 PM

100

1

AVAILABLE MECHANICALS CONTINUED

PRINT - FULL PAGE PRINT - EXTREME VERTICAL PRINT - 23 PAGE VERTICAL 7X10 INCHES 35X10 INCHES 4625X10 INCHES

BY AGE amp SIZE CHOOSE CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

ML

THE ONES

WHOACTUALLY

DO

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

BY AGE amp SIZE CHOOSE CAR SEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

THE ONES

WHOACTUALLY

DO

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

VISIT SAFERCARGOVTHERIGHTSEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A001B 7x4875 4CMGindd Initials Date

AGX-2A001B AD COUNCIL

ldquoNHTSA Sneakerrdquo Non-Bleed 7rdquo x 4875rdquo

4C Magazine 12 Page Line Screen 133

Pubs VariousInsertion Date 2012

Version HI-RES IN PLACE Studio Manager

Paper Fortune Gloss Proofreader

Proof 0 Art Director

Line Screen 133 Copywriter

Edit Round 4 Creative Director

PrintExport 4-4-2012 137 PM Production Manager

Printed at 100 Account Executive

Galley 1 Client

S Gordon

Henry

N Chambers

S Lundberg

None

J Adler-Kerekes

S Pollitt

Ad Council PDF Sent To

Fonts None Placed Images Sneaker 7x4875_ncai (Up to Date 100)

Notes None

This Advertisement Created by

BY AGE amp SIZE CHOOSE CAR SEAT

THE NUMBEROF PEOPLE

THE ONES

WHO WHO THINK THEY HAVE THEIR

ACTUALLY CHILD IN THE RIGHT SEAT

DO

KNOW FOR SURE IF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

AGX-2A001E 4625x4875 4CMGindd Initials Date

Version HI-RES IN PLACE Studio Manager S Gordon AGX-2A001E Paper Fortune Gloss Proofreader HenryAD COUNCIL

Proof Art Director N Chambers ldquoNHTSA Stacking Ringsrdquo Line Screen 133 Copywriter S Lundberg Non-Bleed 4625rdquo x 4875rdquo

4C Magazine Small Rectangle Edit Round 5 Creative Director NoneLine Screen 133 PrintExport 4-5-2012 1125 AM Production Manager J Adler-Kerekes

Printed at 100Pubs Various Account Executive S Pollitt

Insertion Date 2012Galley 1 Client Ad Council

PDF Sent To Fonts None Placed Images stacking rings 4625x4875_small_ncai (Up to Date 100)

Notes None

This Advertisement Created by

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

THE NUMBER

DO OF PEOPLE

WHOTHINKTHEY HAVE THEIR CHILD IN THE RIGHT SEAT

KNOW FOR SURE IF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

AGXshy2A002B 115x7 BWNPindd Initials Date

Version FPO until convert Studio Manager S Gordon AGXshy2A002B Paper Newsprint Proofreader Henry

Proof 0 AD COUNCIL

Art Director N Chambers

Line Screen 85 ldquoNHTSA Sneakerrdquo

Copywriter S Lundberg

BW NWSP Horizontal Rectangle Edit Round 5 NonshyBleed 115rdquo x 7rdquo

Creative Director None Line Screen 85 Pubs Various

PrintExport 1shy13shy2014 324 PM Production Manager J AdlershyKerekes

Printed at None Account Executive S Pollitt

Galley 1 Insertion Date 2012

Client Ad Council PDF Sent To

Fonts None

Placed Images AGXshy2A002B Sneaker 115x7_BW_ƒr1ai (Up to Date 100)

Notes None

This Advertisement Created by

CHOOSE CAR SEAT BY AGE amp SIZE

THE NUMBER THE ONESOF PEOPLE WHO WHO THINK THEY HAVE THEIR

ACTUALLY CHILD IN THE RIGHT SEAT

DO

KNOW FOR SURE IF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

AGXshy2A002E 56875x7 BWNPindd Initials Date

Version FPO until convert Studio Manager S Gordon AGXshy2A002E Paper Newsprint Proofreader HenryAD COUNCIL

Proof 0 Art Director N Chambers ldquoNHTSA Stacking Ringsrdquo Line Screen 85 Copywriter S Lundberg

Small Fractional Edit Round 8 NonshyBleed 56875rdquo x 7rdquo

Creative Director None Line Screen 85 PrintExport 1shy13shy2014 323 PM Production Manager J AdlershyKerekes Pubs Various

Insertion Date 2012Printed at None Account Executive S Pollitt

Galley 1 Client Ad Council PDF Sent To

Fonts None

Placed Images AGXshy2A002E stacking rings 56875x7_BW_ƒai (Up to Date 10005)

Notes None

This Advertisement Created by

WHOACTUALLY

DO

CHOOSE CAR SEAT BY AGE amp SIZE

THE ONES

THE NUMBER OF PEOPLE

WHOTHINK THEY HAVE THEIR CHILD IN THE RIGHT SEAT

KNOW FOR SURE IF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

AVAILABLE MECHANICALS CONTINUED

PRINT - 12 PAGE HORIZONTAL 7X4875 INCHES

PRINT - SMALL RECTANGLE 4625X4875 INCHES

NEWSPAPER BampW - HORIZONTAL RECTANGLE 115X7 INCHES

NEWSPAPER BampW - SMALL FRACTIONAL 56875X7 INCHES

BY AGE amp SIZECHOOSE CAR SEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHO THINK

THE ONES

WHO ACTUALLY

DO

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SURE IF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A001E 4625x4875 4CMGindd

S Gordon

Henry

N Chambers

S Lundberg

None

J Adler-Kerekes

S Pollitt

Ad Council

Fonts NonePlaced Images stacking rings 4625x4875_small_ncai (Up to Date 100)

Notes None

DateInitials

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

HI-RES IN PLACE

Fortune Gloss

133

5

4-5-2012 1125 AM

100

1

AGX-2A001EAD COUNCIL

ldquoNHTSA Stacking RingsrdquoNon-Bleed 4625rdquo x 4875rdquo

4C Magazine Small RectangleLine Screen 133

Pubs VariousInsertion Date 2012

This Advertisement Created by

BY AGE amp SIZECHOOSE CAR SEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHO THINK

THE ONES

WHO ACTUALLY

DO

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SURE IF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGXshy2A002E 56875x7 BWNPindd

S Gordon

Henry

N Chambers

S Lundberg

None

J AdlershyKerekes

S Pollitt

Ad Council

Fonts NonePlaced Images AGXshy2A002E stacking rings 56875x7_BW_ƒai (Up to Date 10005)

Notes None

DateInitials

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

FPO until convert

Newsprint

0

85

8

1shy13shy2014 323 PM

None

1

AGXshy2A002EAD COUNCIL

ldquoNHTSA Stacking RingsrdquoNonshyBleed 56875rdquo x 7rdquo

Small FractionalLine Screen 85Pubs Various

Insertion Date 2012

This Advertisement Created by

AGX-2A001B 7x4875 4CMGindd Initials Date

AGX-2A001B AD COUNCIL

ldquoNHTSA Sneakerrdquo Non-Bleed 7rdquo x 4875rdquo

4C Magazine 12 Page Line Screen 133

Pubs VariousInsertion Date 2012

Version HI-RES IN PLACE Studio Manager

Paper Fortune Gloss Proofreader

Proof 0 Art Director

Line Screen 133 Copywriter

Edit Round 4 Creative Director

PrintExport 4-4-2012 137 PM Production Manager

Printed at 100 Account Executive

Galley 1 Client

S Gordon

Henry

N Chambers

S Lundberg

None

J Adler-Kerekes

S Pollitt

Ad Council PDF Sent To

Fonts None Placed Images Sneaker 7x4875_ncai (Up to Date 100)

Notes None

This Advertisement Created by

BY AGE amp SIZE CHOOSE CAR SEAT

THE NUMBEROF PEOPLE

THE ONES

WHO WHO THINK THEY HAVE THEIR

ACTUALLY CHILD IN THE RIGHT SEAT

DO

KNOW FOR SURE IF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

AGX-2A001E 4625x4875 4CMGindd Initials Date

Version HI-RES IN PLACE Studio Manager S Gordon AGX-2A001E Paper Fortune Gloss Proofreader HenryAD COUNCIL

Proof Art Director N Chambers ldquoNHTSA Stacking Ringsrdquo Line Screen 133 Copywriter S Lundberg Non-Bleed 4625rdquo x 4875rdquo

4C Magazine Small Rectangle Edit Round 5 Creative Director NoneLine Screen 133 PrintExport 4-5-2012 1125 AM Production Manager J Adler-Kerekes

Printed at 100Pubs Various Account Executive S Pollitt

Insertion Date 2012Galley 1 Client Ad Council

PDF Sent To Fonts None Placed Images stacking rings 4625x4875_small_ncai (Up to Date 100)

Notes None

This Advertisement Created by

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

THE NUMBER

DO OF PEOPLE

WHOTHINKTHEY HAVE THEIR CHILD IN THE RIGHT SEAT

KNOW FOR SURE IF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

AGXshy2A002B 115x7 BWNPindd Initials Date

Version FPO until convert Studio Manager S Gordon AGXshy2A002B Paper Newsprint Proofreader Henry

Proof 0 AD COUNCIL

Art Director N Chambers

Line Screen 85 ldquoNHTSA Sneakerrdquo

Copywriter S Lundberg

BW NWSP Horizontal Rectangle Edit Round 5 NonshyBleed 115rdquo x 7rdquo

Creative Director None Line Screen 85 Pubs Various

PrintExport 1shy13shy2014 324 PM Production Manager J AdlershyKerekes

Printed at None Account Executive S Pollitt

Galley 1 Insertion Date 2012

Client Ad Council PDF Sent To

Fonts None

Placed Images AGXshy2A002B Sneaker 115x7_BW_ƒr1ai (Up to Date 100)

Notes None

This Advertisement Created by

CHOOSE CAR SEAT BY AGE amp SIZE

THE NUMBER THE ONESOF PEOPLE WHO WHO THINK THEY HAVE THEIR

ACTUALLY CHILD IN THE RIGHT SEAT

DO

KNOW FOR SURE IF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

AGXshy2A002E 56875x7 BWNPindd Initials Date

Version FPO until convert Studio Manager S Gordon AGXshy2A002E Paper Newsprint Proofreader HenryAD COUNCIL

Proof 0 Art Director N Chambers ldquoNHTSA Stacking Ringsrdquo Line Screen 85 Copywriter S Lundberg

Small Fractional Edit Round 8 NonshyBleed 56875rdquo x 7rdquo

Creative Director None Line Screen 85 PrintExport 1shy13shy2014 323 PM Production Manager J AdlershyKerekes Pubs Various

Insertion Date 2012Printed at None Account Executive S Pollitt

Galley 1 Client Ad Council PDF Sent To

Fonts None

Placed Images AGXshy2A002E stacking rings 56875x7_BW_ƒai (Up to Date 10005)

Notes None

This Advertisement Created by

WHOACTUALLY

DO

CHOOSE CAR SEAT BY AGE amp SIZE

THE ONES

THE NUMBER OF PEOPLE

WHOTHINK THEY HAVE THEIR CHILD IN THE RIGHT SEAT

KNOW FOR SURE IF YOUR CHILD IS IN THE RIGHT CAR SEAT

VISIT SAFERCARGOVTHERIGHTSEAT

AVAILABLE MECHANICALS CONTINUED

PRINT - 12 PAGE HORIZONTAL 7X4875 INCHES

PRINT - SMALL RECTANGLE 4625X4875 INCHES

NEWSPAPER BampW - HORIZONTAL RECTANGLE 115X7 INCHES

NEWSPAPER BampW - SMALL FRACTIONAL 56875X7 INCHES

BY AGE amp SIZECHOOSE CAR SEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHO THINK

THE ONES

WHO ACTUALLY

DO

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SURE IF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGX-2A001E 4625x4875 4CMGindd

S Gordon

Henry

N Chambers

S Lundberg

None

J Adler-Kerekes

S Pollitt

Ad Council

Fonts NonePlaced Images stacking rings 4625x4875_small_ncai (Up to Date 100)

Notes None

DateInitials

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

HI-RES IN PLACE

Fortune Gloss

133

5

4-5-2012 1125 AM

100

1

AGX-2A001EAD COUNCIL

ldquoNHTSA Stacking RingsrdquoNon-Bleed 4625rdquo x 4875rdquo

4C Magazine Small RectangleLine Screen 133

Pubs VariousInsertion Date 2012

This Advertisement Created by

BY AGE amp SIZECHOOSE CAR SEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHO THINK

THE ONES

WHO ACTUALLY

DO

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SURE IF YOUR CHILD IS IN THE RIGHT CAR SEAT

AGXshy2A002E 56875x7 BWNPindd

S Gordon

Henry

N Chambers

S Lundberg

None

J AdlershyKerekes

S Pollitt

Ad Council

Fonts NonePlaced Images AGXshy2A002E stacking rings 56875x7_BW_ƒai (Up to Date 10005)

Notes None

DateInitials

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

FPO until convert

Newsprint

0

85

8

1shy13shy2014 323 PM

None

1

AGXshy2A002EAD COUNCIL

ldquoNHTSA Stacking RingsrdquoNonshyBleed 56875rdquo x 7rdquo

Small FractionalLine Screen 85Pubs Various

Insertion Date 2012

This Advertisement Created by

Notes None

Initials Date AGXshy2A002C 56875x105 BWNPindd

S Gordon

Henry

N Chambers

S Lundberg

None

J AdlershyKerekes

S Pollitt

Ad Council

Fonts None Placed Images AGXshy2A002C Popsicle 56875x105_BW_ƒr1ai (Up to Date 100)

Notes None

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

FPO until convert

Newsprint

0

85

5

1shy13shy2014 324 PM

None

1

AGXshy2A002CAD COUNCIL

ldquoNHTSA Popsiclerdquo NonshyBleed 56875rdquo x 105rdquo

BW NWSP Qtr Page Line Screen 85 Pubs Various

Insertion Date 2012

AGXshy2A002D 375x105 BWNPindd

S Gordon

Henry

N Chambers

S Lundberg

None

J AdlershyKerekes

S Pollitt

Ad Council

Fonts None Placed Images AGXshy2A002D Pencil 375x105_BW_ƒr1ai (Up to Date 100)

Notes None

Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

FPO until convert

Newsprint

0

85

7

1shy13shy2014 324 PM

None

1

Initials Date

AGXshy2A002D AD COUNCIL

ldquoNHTSA Pencilrdquo NonshyBleed 375rdquo x 105rdquo

BW NWSP Thin Vert Rectangle Line Screen 85 Pubs Various

Insertion Date 2012

This Advertisement Created by

This Advertisement Created by

BY AGE amp SIZE CHOOSE CAR SEAT

THE ONES

WHOACTUALLY

DO

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

BY AGE amp SIZE CHOOSE CAR SEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

THE ONES

WHOACTUALLY

DO

VISIT SAFERCARGOVTHERIGHTSEAT

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

Initials DateAGXshy2A002A 115x21 BWNPindd

Henry

N Chambers

S Lundberg

None

J AdlershyKerekes

S Pollitt

Ad Council

S Gordon Studio Manager

Proofreader

Art Director

Copywriter

Creative Director

Production Manager

Account Executive

Client

Version

Paper

Proof

Line Screen

Edit Round

PrintExport

Printed at

Galley

PDF Sent To

FPO until converted

Newsprint

0

85

5

1shy13shy2014 324 PM

None

1

AGXshy2A002A AD COUNCIL

ldquoNHTSA SBaby Bottlerdquo NonshyBleed 115rdquo x 21rdquo BW Newspaper Page

Line Screen 85 Pubs Various

Insertion Date 2012

Fonts None

Placed Images AGXshy2A002A Baby Bottle 4CNP_BW_ƒr1ai (Up to Date 10042)

This Advertisement Created by

10666-032114-v2

AVAILABLE MECHANICALS CONTINUED

NEWSPAPER BampW - THIN VERT RECTANGLE 375X105 INCHES

NEWSPAPER BampW - SMALL QUARTER PAGE 56875X105 INCHES

NEWSPAPER BampW - FULL PAGE 115X21 INCHES

BY AGE amp SIZE CHOOSE CAR SEAT

ML

THE ONES

WHOACTUALLY

DO

KNOW FOR SUREIF YOUR CHILD IS IN THE RIGHT CAR SEAT

THE NUMBER OF PEOPLE

THEY HAVE THEIR CHILD IN THE RIGHT SEAT

WHOTHINK

VISIT SAFERCARGOVTHERIGHTSEAT