niall cole ispcc portfolio

“Content is Everything”

My ISPCC Portfolio To Date

by Niall Cole, New Media Manager, ISPCC

ISPCC Microsites (Concept, Creation and Management)


Photoshoots (Concept & Delivery)


Campaign Branding (ISPCC Shield Campaign)


Social Media


ISPCC social media growth.

500% Increasein Facebook audience

Using rich and engaging content.

Maximising the ISPCC reach through Social Media to deliver important results.

#SaveChildline24 Appeal


Irelands Largest Ever Thunderclap

Guerrilla Marketing: The Call Box

“A disruptive concept to drive the awareness of the appeal through viral channels”

#SaveChildline24 Appeal


Initial Concept by Niall Cole

THE CALL BOX

The “Call box” installation will be a 4d experience which the user can interact with in a direct response manner.

The premise will be that a volunteer will be inactive while the call rings out to demonstrate the urgent need for funds and how it will impact Children waiting for an answer.

The installation will project a ringing sound until a donation is made. When a donation is then made by an individual a pre-recorded call interaction will be played.

This installation will enable the spread of the campaign virally through :

∙ Photos taken by participants∙ Awareness Of Brand∙ Awareness Of Campaign Hashtag / Url∙ Video recorded by ISPCC for distribution to

BreakingNews.ie/TheJournal.ie/Her.ie/Joe.ie etc∙ Videos recorded by audience

∙ Locations: High footfall areas

The results.• Over €10,000 raised

in its first couple of locations.

• Thousands of photos taken by passers by and donors.

• Hundreds of videos taken of interactions in main cities.

• Huge kick-start of awareness for campaign and #SaveChildline24 hashtag

niall cole ispcc portfolio

Career