niamh farren – aontas communications officer public relations strategy
TRANSCRIPT
What informs our campaign? Changing economic climate – emphasise messages
rather than demands Platform for local and European elections
campaign Focus on the theme of Investment Strong case studies from a number of different
sectors Research, and Statistics eg Don’t Stop Me Now
Key National Events &Themes February 2nd – STAR Awards Ceremony –
‘Celebrate Learning’. Keynote Speaker: Mary Kennedy.
February 3rd – ‘Learn in the Community’ February 4th – Senior Learners Day, and launch of
‘Don’t Stop Me Now’ at a Senior Learners Network meeting
February 5th – ‘Learn at Work’ Day February 6th – ‘Lobby for Learning’
Promotional Plan
Phase One (from Jan 5th) – Posters circulated with dates, Events updated on web
Phase Two (from Jan 19th) – Launch of Curiosity Campaign
Phase Three (from Jan 26th) – Advertising Campaign, Press Releases to Local Media
Phase Four (from Feb 2nd) – Media Work and promotion through ‘Themed’ Days
Phase Five (from Feb 6th) – Follow Up
How can AONTAS help?
Promote your events through www.adultlearnersfestival.com and through other print materials
Send you a pack with support materials Circulate press releases in advance, which you can use for
local media Assist you with drafting a press release for your event Circulate statistics to you, which you can send to local
councillors and media Put you forward as a spokesperson in promotional work Assist you, or a spokesperson to prepare for a radio/ print
interview
How you can help us promote adult learning Organise events, and persuade others in your area
to do same Help us identify people you know who are willing
to share their experience of adult learning Let us know what is happening in your area, so we
can include all details on the website Contact your local media about your event and
the Festival Link your event into our national themes – Older
Learners / Workplace Learning/Community Ed