nicaragua rope pump storyline
TRANSCRIPT
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Benefits of the Rope Pump
•Simple low cost technology, efficient for up to 50 meters deep and appropriate for rural
areas.
•Produced locally with available materials.
•The use and maintenance of the rope pump is done by the user.
Project Objectives
- Identify the market potential for Rope Pumps in Nicaragua from a small scale
entrepreneur perspective.
-Analyze the marketing and sales strategy of the current distributors.
-Establish marketing recommendations that will allow a position in local and regional
markets
Preparing the market for Rope Pumps in Nicaragua
In Nicaragua more than 1.1 million people from rural areas do not have access to drinking
water due to lack of good service and facilities, the
institutional weaknesses, or droughts.
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53% of wells have been built by NGOs and Government
Institutions, the other 47% has been done by the users own means. This shows that even
with limited income the need to have water in rural areas, forces
the user to make the investment.
Results and Challenges
The study identifies the following current and potential supply and demand:
Supply• 50,000 rope pumps sold since 1990 at an
average price of US$ 100• 3 semi industrial workshops with the appropriate
resources (human, technical and financial), and 7 artisan workshops
Demand• 250,000 open wells• 75,000 rope pumps required for the next 5 years
represents annual sales of US$ 1,500,000.
Challenges Ahead Increase demand of the rope pumps among the
rural dispersed communities. Strengthening the providers on marketing techniques, association and access to credit.
Financial facilities for the user to buy the rope pump in payments.
The need of advocacy with government and donors on the alternative use of rope pump low
cost technology.