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NICE Network Annual Meeting 2015 – WELCOME!Workshop 2.2: Knowledge transferMonday, June 15, 2015, 16:00 – 17:30room 1803
Input:Mathias Kleiner, FHS St.Gallen
Chair:Karin Pfister, FHS St.Gallen
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Agenda workshop 2.2: Knowledge transfer
1. Concept of consulting projects Overview Special focus: International consulting projects WTT – The organizer at FHS
2. Coaches corner Daily life Challenges Key to success
3. Open discussion
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The Concept
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80% Theorie (teached lessons)
in classrooms learning the theorie
teached by lecturers fixed timetable marks
20% Practice (Consulting Projects for the market)
as teamwork apply theorie to the market and
public institutions coached by lecturers reserved time marks
The Consulting Projects
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3 types of projects
Company Analysis
Market Research
Management Design
in Teams of 4 to 6 Students
coached by a lecturer of the FHS
for a company or a public institution
with payment by the clientCHF 500 – 7’500 per project
fixed start and end dates
Students with practical experience Lecturers with contact to the market Practice oriented teaching and studying
Goals:
The Students – our Consultants Bachelor in Business Administration
Fulltime Students: 6 Semester of Study 3 Consulting Projects in Semester 3 to 6
Extra occupational Students: 8 Semesters of Study 2 Consulting Projects in Semester 4/5 and 8 Min. 60% employed at a company
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Consulting Projects «Switzerland+»
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Company Analysis PPR1 – Eastern Switzerland
Market Research PPR2 – Europe german-speaking
Management Design PPR3 – Europe german-speaking
- Analysis of current situation and futurepossibilities
- SWOT, strategic directions of impact, measures and actions
- Market- Customers- Products and Services- Employees
- Strategy- Controlling- Information
Technology
- Marketing- Finance- HR
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Mid Sept. -Mid JanuarCHF 500
+ Expenses
End Jan.-Mid Juni
CHF 7’500+ Expenses
PPBB: Mid Feb.-End Nov.
Consulting Projects «international»
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USA-Consulting JMCFE
China-Consulting CPCN
Swiss-American student-teams on the US-market. Cooperation with Babson College, Boston, USA
Swiss-Chinese student-teams on the Chinese market. Cooperation with Tongji University, School of Economic Management, Shanghai, China
Europe+ Consulting CPIM
Swiss International Management and Exchange studentson various foreign marketsCooperation with international partneruniversities. Team based in SwitzerlandM
arke
t Res
earc
h an
d/or
Man
agem
ent D
esig
n End Feb. – Mid Aug.
ca. CHF 25’000
Mid Dec. – End April
ca. CHF 25’000
Mid Feb. – Mid June&
End Sep.- Mid Jan.
CHF 3’500 + Expenses
new
International Consulting Projects (CPIM)
CPIM-Facts
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Transfer of theory into practice Deal with real business assignments Develop social, intercultural and teamwork skills
Goals:
International market analysis with primary and secondary research and/or management designs.Example:
- market potential analysis - product development survey - competition analysis - evaluation of location or partner- marketing or sales concepts
Getting to know the company and its business model Understanding the company’s situation and the assignment Preparing primary and secondary research tasks Carrying out research, collating and analyzing data Conceptual work Drawing up recommendations, specific measures, master plans
Content:
Major project steps:
CPIM-Facts
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50-page final report & appendices concise Management Summary convincing final presentation to customer attractive PR report
Results:
Project teams consist of international exchange students and Swiss students (4-6 students)
The project language is English
Setting:
What we expect from CPIM participants
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Business, Management, Economics, Marketing or Business Information Systems
take on a workload of approx. 300 hrs per student for 10 ECTS points (20 hrs per week)
work on the project from the start to the end of the semester and also during breaks
work as part of an intercultural team and be strongly committed to the project
prepare for the assignment before arriving in Switzerland show flexibility and a customer-focussed attitude attend classes on market research, project management and
intercultural teamwork
Willingness to:
Area of Study:
4th semester or higher Semester of Study:
IELTS: 6.0TOEFL: paper-based 550, internet-based 79Certificate required (or equivalent proof)
Level of English:
Why do companies pay money for student advice?
Well-balanced Results are…1. based on different perspectives of e.g. American, Chinese, etc. and Swiss students 2. reflected with intercultural understanding3. directly applicable - no general abstract work4. analytically and methodically derived5. neutrally evaluated and creative elaborated6. affordable
Knowledge transfer 7. access to methodological skills and scientific knowledge 8. access to a dialog with universities
Recruitment9. access to future qualified personnel
Image10. positioning in the context of the university, faculty, R&D, students
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Knowledge Transfer Unit WTT-FHS
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Prof. Peter Müller, lic.rer.publ.HSGHead of Knowledge Transfer [email protected]
Judith Scherzinger, MA in [email protected]
Anita ZellwegerProgamm-AssitentProjectmanager WTT YOUNG LEADER [email protected]
Claudia Brönimann, Betriebsökonomin FHDeputy Head of Knowledge Transfer Unit / [email protected]
Claudia Custodia, [email protected]
Mikela [email protected]
Michèle [email protected]
______________________________________________________________________________________________________________
______________________________________________________________________________________________________________
Knowledge Transfer Unit WTT-FHS Responsible Instances for all Consulting Projects at FHS St.Gallen Management of all Consulting Projects, about 240 projects every year „Consulting Company in University“ Co-operation with Babson College in Boston for Consulting Project JMCFE Co-operation with Tongji University Shanghai for Consulting Project CPCN Co-operation with many Universities wordwide for Consulting Project CPIM
(Exchange Students)
Task Areas of WTT-FHS:
Marketing
Acquisition
Project realisation
Debriefing
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Also visit us on www.fhsg.ch/praxisprojekte
Agenda workshop 2.2: Knowledge transfer
1. Concept of consulting projects Overview Special focus: International consulting projects WTT – The organizer at FHS
2. Coaches corner Daily life Challenges Key to success
3. Open discussion
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Coaches Input in Realisation Lecturers accompany consulting project teams as project and professional
coaches Project Coach: 80 - 120 hours per team Intercultural Coach: 15 - 30 hours Language Advisors / Proofreaders: 15 hours Statistics Advisors: 7 hours
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Student Team
Project Coach
InterculturalCoach
StatisticsAdvisor
Language Advisor/
Proofreader
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Student Team
Project Coach
InterculturalCoach
StatisticsAdvisor
Language Advisor/
Proofreader
- Meetings with Coach: Thursdays, 16.00h- Assignments delivered by Wednesdays, 24.00h - always attached:
1. Agenda2. Meeting minutes3. updated project plan4. all relevant further documents
- Students in the role of project managers- Students lead weekly meetings- Students communicate directly with client- Students deal with experts in the field- Students conduct interviews
- Student team presents results in front of client (often CEO, CFO and executives)
Forming a team – code of
conduct
«Me? - Talkingto the CEO?»
«Student adviceto executives?»
Vision
TeamworkRespect
Attention to details
- Team needs to have clear project goals- The goals must be understood by all team members
- It‘s a team effort!- Nobody can reach the goal alone- All team members have to respect
all project participants
- Each team member has to work verycarefully
- Accuracy and diligence is expected
General Overview – Key to success
Project Experiences«The opportunity to work in a very diverse international team for a realcompany was quite a challenge but gave the team a unique experience.»
Student StatementsLearned a LOT of new things and really liked this experience. Working in multicultural teams, presenting in front of people, getting to work in a team and writing a 50+ pages report was very exciting. I hope I would have this chance again.
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During the project the team had the opportunity to face an intercultural experience. It was due to this experience that the team had the opportunity to develop various skills, namely, those regarding teamwork, improving our knowledge on market analysis and consulting projects accompanied by real problems and obstacles
This consulting project provided an unforgettable experience to the team members. Working with students from other cultures was a new experience and the team members needed to understand each other’s country culture not only for meetings but also for a good research result. In addition, contacting business people needed a professional manner and knowledge. As the team conducted many interviews, the members became used to the field business environment.
During this project, the team encountered a lot of challenges. But by working together and supporting each other, the team succeeded in the end. Together to the TOP!
PR Report
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WTT YOUNG LEADER AWARDCelebrating with current and future business leaders
Ceremonial tribute of extra-ordinary performance off the best Student Consulting Project teams accompanying Project Coaches and Clients involved
500 participants from economy, politics, science and students
Prominent jury nominates price winners
Supported by sponsors
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Agenda workshop 2.2: Knowledge transfer
1. Concept of consulting projects Overview Special focus: International consulting projects WTT – The organizer at FHS
2. Coaches corner Daily life Challenges Key to success
3. Open discussion
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