NICE2035 of Chifeng Road Future Life Prototype Block �

---------------- Business Improvement Plan

NOTE: This presentation is a short version of an ongoing project released by the College of Design and Innovation in August 2019.

1 Project Vision and Position

Tongji Design Industry

？

How to help traditional design industries upgrade in limited space?

Design and Technology Co-create New Economy�

DESIGNtransformsthewayofsupplyanddrivennewtechnology,newindustry,newbusinessandnewmodel.Manyworld-classinnovaAoncentersaremakingfulluseofdesigntoreshapenewlifestyle.

XiaoMonkeyTechnology,foundedbyLiuLidanofTongjiUniversity‘scollegeofDesignandInnova?oninShanghaiinJune2016,joinedtheXiaomiEco-chainin2017.CommiLedtotooldesign,thecompanyhasproduceda24in1intensivescrewdriversetwithanannualsalesofover1.6millionsets.

Tezign.comwasfoundedbyDr.FanLingfromTongjiUniversityCollegeofDesignandInnova?on.Itisacrea?vedesignsupplyplaRormandAI-drivenservicecompany.InMarch2018,itcompletedtheBroundoffinancingwithafinancingscaleofnearly10millionUSdollars.Croundfinancingiscurrentlyunderway.

Design and Technology Co-create New Economy�

New Disciplines Driven Tongji Industry Development

TheShanghaiInterna?onalDesignInnova?onbuildingisunderconstruc?onwhichaccommodates•  CollegeofInternational Design Innovation ;•  CollegeofInternational Intellectual Property ;•  CollegeofLife Sciences

ThisissimilartotheMITKendallSquare,whichbasedonmodelofinnova?veindustrythatsupportedbylaboratoriesandservices.Inthefuture,theTongjiIndustrialSystemwillnotonlyrequiretradi?onaldesigncompanies,butalsobiotechnology,biomedicine,ar?ficialintelligence,intellectualpropertymanagementandtransac?onsthatarefullyintegratedwith“Design+”.Allnewindustrialstructure,service,andapplica?onrequire“design-driven”.

Integration of Community、university And Talents

tjdi.tongji.edu.cn

CollegeofDesignandInnova?oncollaborateswithlocalgovernmenttoimplementthefuturelifeprototypeintothecommunity,includingoffice,communityrenewal,innova?onandentrepreneurship,whichhaveproducedastrongagglomera?oneffect.

Neighborhood of Innovation, Creativity and Entrepreneurship towards 2035

NICE2035

Chifeng Road of Future Life Prototype Block

NICE2035FutureLifePrototypeStreet

•  Newmodelfortheintegra?onofcommunity,universityandtalents

•  innova?onaccelerator•  Newmechanismforinnova?onand

entrepreneurship•  Newscenarioofcommunitylife

NICE2035FutureLifePrototypeBLOCK

N I CE 2035 Upgrade: A new paradigm for integration of community、university and talents.

Talentsexportinnova?veachievementsintothecommunity.

Schooloverflowsresourcesandtalentsintothecommunity. UniversitycouldaLract

talentstogether.

Thecommunityprovidesspaceandpolicysupportforinnova?veandentrepreneurialtalents.

University

Community Talents

Based on “Living lab”operation and iteration model, NICE2035 becomes new engine of Shanghai innovation.

Project Vision

University of world-class innovation ecology

New name card of shanghai

Attract world-class talents attention

Benchmark project of industrial upgrade

Smart community application lab

Internet famous place

Thinking transformation of project operation

from FORM to CONTENT from INVESTING to CROWDFUNDING from RENT to VALUE CREATION

from OFFICE to CO-WORKING COMMUNITY

from FUNCTION SEPARATION to HYBRID

from DESIGN as SERVICE to ENGINE

from SPACE to OPERATION

2Project Implementation

Strategy

Current Site Resources

Available spaceKey Resources

Key Resources

Available space

Existing Resources

Existing Resources

Key Resources Background

2 3 4

5 6 2 Yinglian Mali Abandoned Food Factory

3 Yuanyang Plaze 4 Shuichan Old Factory 5 No.63 Innovative Factory 6 Other Spare Space

Spatial Development Structure

Innovative Loop from spatial development structure

3Key Resources Vision

Yinglian Mali Food Factory

•  Location advantage •  Lab cluster

•  Transformative and smart flat

•  Hybrid function

Shared Office

Public Innovation Lab

Creative Space Smart Flat

Yuanyang PlazaCo-working space

Road Show

Design Hotel

•  DiversifiedIndustries•  Con?nuousAc?vi?es•  RoadShow•  Lecture•  DesignHotel

Lecture

Shuichan old factory

健身、休闲、运动

•  Smart Furniture

•  Future Home Display

•  Mixed Function Of Children Sports

•  Children Education

•  Public Space Improvement

智能生活+ 未来家居

No. 63 innovative factory设计市集

时尚定制

•  Inner public greenspace

•  Distinguished markets

•  Urban furniture display

•  Fashion conference

Spare Space in front of School Gate

Urban Farming

New Café Experience

沿街业态与环境应整合考虑

•  Theindustrysuggestedtotakeadvantageoftheschoolfeatures,suchasdis?nguishedfoods,coffee,etc.

•  Urbanfarming

Other Spare Space

Education New Culture New Café

Newretail,newentertainment,newcultureandnewhealthylifescenariospringup

New Retail Flee Market New Culture

Integrated service module

Bar Playground

Central Kitchen Shared Meeting Room

The integrated service module is a variety of service products embedded in the Chifeng block. It offers fancy functions and also creates the supply model.

Thanks！

tjdi.tongji.edu.cn