niche marketing

• Niche Marketing

https://store.theartofservice.com/the-niche-marketing-toolkit.html

Advertising Niche marketing

1 Google AdSense is a perfect example of Niche marketing. Google Calculates the

primary purpose of the website and adjusts ads accordingly. They use key words on the page (or even in emails) to find the general ideas of topics disused and places ads that will most likely be clicked on by viewers of

the email account or website visitors. Google has pioneered an ingenious method of putting ads right where they need to be.


Network management - Technologies

1 In the United States, Medical Service Providers provide a niche marketing utility for managed

service providers as HIPAA legislation consistently increases demands for

knowledgeable providers. Medical Service Providers are liable for the protection of their clients' confidential information, including in an electronic realm. This liability creates a

significant need for managed service providers who can provide secure infrastructure for

transportation of medical data.


Marketing mix - Lauterborn's Four Cs

1 Robert F. Lauterborn proposed a four Cs classification in 1990 which is a more consumer-oriented version of

the four Ps that attempts to better fit the movement from mass marketing

to niche marketing:


Gender advertisement - Role of gender in advertising

1 There is little room for variation or a reversal of roles, except within the smaller frame of: niche marketing.


Global marketing - Demographics and targeting

1 The Internet creates the perfect environment for niche marketing to targeted groups.


Publishing - Recent developments

1 An increasing number of small authors are using niche marketing

online to sell more books by engaging with their readers online.


Narrowcasting

1 Also called niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic

attributes, and/or subscription


Ethical consumerism - Criticism

1 Critics argue that the ability to affect structural change is limited in ethical consumerism. Some

cite the preponderance of Niche marketing|niche markets as the actual effect of ethical

consumerism, while others argue that information is limited regarding the outcomes of a given purchase, preventing consumers from making informed ethical choices. Critics have

also argued that the uneven distribution of wealth prevents consumerism, ethical or otherwise, from fulfilling its democratic

potential.


Marketing mix - Lauterborn's four Cs

1 Upper Saddle River, NJ, USA that attempts to better fit the movement

from mass marketing to Niche_market|niche marketing:


Weird fiction

1 Weird fiction is distinguished from horror fiction|horror and fantasy in

that it predates the niche marketing of genre fiction


Cinema of the United States - Modern cinema

1 These movies usually rely upon critical praise or niche marketing to garner an audience


Tourism in Scotland

1 In addition to these factors, the national tourist agency,

VisitScotland, have deployed a strategy of niche marketing, aimed at exploiting, amongst other things,

Scotland's strengths in Golf in Scotland|golf, Fishing in Scotland|

fishing and Scottish cuisine|food and drink tourism


Juno (film) - Promotion

1 [http://www.usatoday.com/life/movies/movieawards/oscars/2008-02-21-oscar-box-office_N.htm Box

office: Modest films, niche marketing change landscape]


Advertisers - Niche marketing

1 Google AdSense is an example of niche marketing. Google calculates

the primary purpose of a website and adjusts ads accordingly; it uses key

words on the page (or even in emails) to find the general ideas of topics disused and places ads that

will most likely be clicked on by viewers of the email account or

website visitors.https://store.theartofservice.com/the-niche-marketing-toolkit.html

Narrowcasting

1 Also called niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic

attributes, and/or subscription


List of genres - Speculative

1 Weird fiction is distinguished from horror fiction|horror and fantasy in

that it predates the niche marketing of genre fiction


Cigarette smoking for weight loss - Torches of Freedom

1 While this campaign did not market cigarettes as weight loss devices, it set the precedent for the new trends in niche marketing that would come

to shape the future ways in which the industry would posit new types of

cigarettes as weight loss aids


Mass marketing

1 Mass marketing is the opposite to Niche marketing as it focuses on 'high sales and

low prices'. Mass Marketing aims to provide products and services that will appeal to the

whole market. Niche marketing targets a very specific segment of market for

example specialized services or goods with few or no competitors.“Niche Market.”

Business: The ultimate resource. (2002). Cambridge, Mass: Perseus

Publications:1294.https://store.theartofservice.com/the-niche-marketing-toolkit.html

Mass marketing - Use and Products Sold

1 Mass marketing is the opposite of niche marketing, where a product is made specially for one person or a

group of persons


Nano-campaigning - First use of the term

1 The term was first coined by US marketer and blogger, Anne Holland, on her

MarketingSherpa blog, in an article [http://www.marketingsherpa.com/article.php?ident=30857] of 6 October 2008.SherpaBlog:

Nano-Niche Marketing: How to Beat the Recession (And Your Competition) More Easily http://www.marketingsherpa.com/article.php?

ident=30857# For Holland, the nano-campaign was the practical effect of the nano-

niche marketing concept.


Economy of North Carolina - Agriculture and manufacturing

1 Agriculture in the western counties of North Carolina (particularly

Buncombe and surrounding counties) is presently experiencing a

revitalization coupled with a shift to niche marketing, fueled by the

growing demand for organic and local products.


Production orientation - Timeline of innovation

1 * 1730s: emergence of magazines (a future vector of

niche marketing)


Heuliez

1 'Heuliez' was a France|French company that worked as a

production and design unit for various automakers. It specializes in

producing short series for Niche marketing|niche markets, such as convertible (car)|convertibles or

station-wagons.


Superflat - Description

1 Superflat is used by Murakami to refer to various flattened forms in Japanese graphic art, animation, pop culture and fine arts, as well as the shallow emptiness of Japanese consumer

culture.[http://www.artnet.com/Magazine/features/drohojowska-philp/drohojowska-philp1-18-

01.asp Hunter Drohojowska-Philp, artnet.com] A self-proclaimed art movement, it was a

successful piece of niche marketing, a branded art phenomenon designed for Western

audiences


Edward F. Boyd

1 His efforts for Pepsi-Cola pioneered the concept of niche marketing and

allowed Pepsi to substantially increase its market share in the black community at the expense of Coca-

Cola.


LGBT marketing - The Timeline of Brand Israel and Pinkwashing

1 This year also witnessed the first wave of a niche marketing strategy,

which targeted the heterosexual population


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