niche marketing secrets to grow your business
TRANSCRIPT
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with Joe Sesso
Niche Marketing Secrets to Grow Your Business
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Niche Marketing Secrets To Grow Your
Business
Joe Sesso
Author & National Speaker
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Kelly Mitchell
Austin Allison
Tom Ferry
Chris Smith
Barbara
Corcoran
Ten years of webinars from the very
best in the industry
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Niche:A specialized, but profitable
corner of the market.
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Identify Your Niche
� What am I passionate about?
� If I weren’t working right now, what would I be doing?
� What am I most excited about and/or interested in?
� Who is my ideal client?
� If I could be anyone in the world, who would I be?
� Which books & articles are most compelling to me?
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How can my interests interact
with my business?
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Build Your Community
Four Rules For Communities
� Exist for a greater purpose, not just to sell
� Content marketing builds tribes
� Stop selling immediately
� Do less talking and more facilitating
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Follow Your Passion
It is your passion that will drive you to make those
extra calls, to knock on a few extra doors, to
vigorously work FSBO’s and expired listings, and to
follow up with past clients.
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GEO-Farming
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Dominate Your Neighborhood
� Direct Mail
� Door Knocking
� Mega Open House
� Google Pay-per-click (Facebook Ads)
� Expired and FSBO Listings
� Community Functions
� Notice of Defaults
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3 Steps to Niche Marketing
� Identify YOUR interests
� Build YOUR community
� Passion will fuel YOUR
Success
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Homes.com Local Connect
Connect with Buyers and Sellers the moment they’re ready
to engage.
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Have your leads pre-screened and
delivered to you.
Work Smarter and Respond FasterHomes.com Lead Concierge
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Leads!
Your Source for Quality Leads!
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& Seller
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