D E S I G N : B U I L D : S E L L S E R V I C E S F O R T H E P R O P E R T Y I N D U S T R Y

Nick Drakes.Design services

ABOUT

With over 12 years experience working in retail, residential and

commercial design, I have built a wide variety of skills that enable

me to deliver a selection of design services to the property

industry. I specialise in visualisation through a mix of media which

includes computer generated still images, animations and video

production.

My interest in interior design and architecture means I enjoy

immersing myself in the design process, helping clients to

understand, visualise and refine their designs. Whether visualising

a reception space, conceptual design or working on large

view verified planning submissions, the quality of work is of a

consistently high standard.

Long term relationships are key. The more I get to know how you

work, the more I can provide a service tailored to your business.

Whether working as an integral part of your design team, or

producing marketing material from a pre-specified brief, I am happy

to be as involved as you need me to be on a project.

Over the years I have built up a support team of highly talented

and trusted artists who enable me to deliver stunning material

whatever the project size. Being able to call on their services

when needed allows me to resource up or down depending on

the size of project, meaning I remain competitive on price without

sacrificing quality or deadlines.

This document contains an overview of services along with a

selection of case studies from a wide variety of projects. If you

have any questions, my contact details are at the back so please,

give me a call.

ABOUT

The services I provide are as follows:

Visualisation•

View Verified Planning Images•

Animated Walk Throughs / Fly-rounds•

Video Production•

Website Design•

Exhibition & Presentation Production•

Interactive Multi Media •

Concept Design•

Space Planning•

Advertising & Branding•

Graphic Design•

Electronic Marketing•

ServiceS

DESIGN / SPACE PLANNING:BT• Burmah Castrol• Prudential• States of Guernsey• Sony •

The Furniture Practice•

VISUALISATION:Base Interiors• Derwent London• Fusion DNA• Landscape Design Associates• St James• St George• Taylor Wimpey•

Vitra•

MARKETING / BRANDING:Taylor Wimpey• Transport for London• Hutchision Ports• The Furniture Practice•

St George•

cLieNTS

cASe STUdieS

CLIENT: BASE INTERIORS

PROJECT: ENDEMOL, SHEPHERD’S BUSH

BRIEF:

To take a precise design brief from Base Interiors and sell it to the

client using stunning artwork.......................................................................................................

EXECUTION:

A set of CGI’s showing the open plan office and partition detailing,

executive areas and front of house.

The furniture had to have the clean crisp feel of a modern office but

with the comfortable furnishings of a modern home. The use of desk

lamps and bespoke storage units lend a more personal atmosphere to

the interior.

Upon viewing the visuals, the client was able to grasp Base’s vision for

the office and they were appointed to the project.

CLIENT: VARIOUS

PROJECT: FURNITURE ARRANGEMENTS

BRIEF:Create artwork showing furniture configurations for various

projects and a wide selection of products

.....................................................................................................

EXECUTION: Whether modelling be-spoke components or configuring standard product, stunning realism can be achieved. Extensive experience within the furniture industry has given us the ability to understand and construct new systems.

Being able to demonstrate to clients proposed configurations can help win projects as well as save time and money on expensive mock ups.

CLIENT: HUTCHISON PORTS UK /

LANDSCAPE DESIGN ASSOCIATES

PROJECT: BATHSIDE BAY

BRIEF:

Present a convincing and accurate representation of HPUK plans

to develop an entire port, against a backdrop of environmental

considerations and high unemployment. End product to be used

in public consultations and planning submissions.

.....................................................................................................

EXECUTION:

Documentary-style video featuring extensive use of animation

composed into satellite imagery and other moving footage.

Scripted and produced entirely in-house, this production was

output to broadcast standard, for use in television news and

local meetings.

CLIENT: BARLOW HENLEY

PROJECT: WEYMOUTH PAVILION

BRIEF:

Produce a series of view verified accurate planning images

showing the impact of the proposed redevelopment of

Weymouth Pavilion.

.....................................................................................................

EXECUTION:

A photographic survey of the site was undertaken to agree

views required. Photographs were taken and survey data

gathered. The survey data was then used to accurately locate

the model in the photograph. A full method statement was

supplied with the images along with all the proving data.

A series of images were also produced for exhibition.

CLIENT: GEORGE WIMPEY CITY

PROJECT: GREAT NORTHERN TOWER

BRIEF:

Emphasise the spectacular scale of this 23 storey building, it’s

imposing presence, and its important location right in the centre

of Manchester........................................................................................................

EXECUTION:

Ground-level views photocomposed with computer image

(manipulate photography to transform January to mid-summer);

high level mid, and distance images photocomposed to give

context.

Promotional video for Marketing Suite and brochure utilising

animated computer-graphics, original footage and music track.

Originated, edited and produced in-house.

BRIEF:

Create a standout presence; make it interactive so that

participating developers schemes can be presented and browsed.

.........................................................................................................

EXECUTION:

As part of an entire hall devoted to the city of London, we created

a powerful 3D animated interactive presentation on behalf of

Croydon; positioned as London’s 3rd city. This presentation

involved computer-modelling all of Croydon centre, but unlike

other exhibitors who relied on physical models, visitors to this

stand were able to fly to selected destinations, through the streets,

to the development they had selected.

At the conclusion of each virtual tour, its main highlights were then

presented on screen, linked to a detailed computer-generated

image.

CLIENT: CROYDON / HOWARD HOLDINGS

PROJECT: MIPIM EXHIBITION PRESENTATION

CLIENT: MOËT & CHANDON

PROJECT: MOËT CHAMPAGNE BAR, SELFRIDGES

BRIEF:

Create artwork to support Fusion DNA’s design of Moët &

Chandon champagne bar in Selfridges, London. Artwork to also

be used as promotional material prior to launch........................................................................................................

EXECUTION:

Two computer generated images were created. The first was the

initial design concept by Fusion. The quality of the visuals was

instrumental to Fusion and Moët & Chandon refining the design.

The final image was used in a variety of publicity in the national

press.

CLIENT: FUSION DNA

PROJECT: THE LONSDALE

BRIEF:To take Fusion DNA’s amazing design concept and help the client visualise a difficult but stunning proposal of forms and

reflective surfaces.

.....................................................................................................

EXECUTION: Working closely with Fusion, we crafted the shapes and materials to meet their design. A process of refinement was undertaken to capture precisely the reflective properties of the panelled walls. Special attention was paid to the lighting details and levels to create the finished atmosphere.The final images were used in pre-build promotional material including the Sunday Times and Glamour magazine. The wild design ensured an opening night packed with anticipation.

CLIENT: BASE INTERIORS / SCHRODERS

PROJECT: KENSINGTON VILLAGE

BRIEF:Create presentation boards and marketing material to showcase the refurbished floor to potential tenants......................................................................................................

EXECUTION:Kensington Village had a low occupancy and a complete re-design of the existing interiors was required. Taking a more traditional corporate design with suspended ceiling and recessed lights and modernising to give a media village feel. The old ceiling has been replaced with a clean flat surface and the exposed columns and wire suspended lights complete the transformation.

A 360 panoramic tour was produced along with a promotional video shot on location at Kensington Village.

CLIENT: ST. GEORGE WEST LONDON

PROJECT: PARK WEST, WEST DRAYTON

BRIEF:

How do first time buyers get on the property ladder? St.George

West London recognised the need for a specific product to address

this situation. Their “Duet” apartments are designed specifically

for mortgage sharing. To reach the younger audience, St. George

recognised the need for a fresh approach.......................................................................................................

EXECUTION:

The campaign needed different dynamics from “traditional” property

advertising – this is after all, a younger and more volatile sector

that is much harder to target. We recommended a combination

of web, radio and printed media, centring around a flagship viral

advertisement placed on You Tube. It identified strongly with the

frustrations of younger prospective purchasers. We handled the

entire campaign from concept to strategy through to production and

placement

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