nick james fresh content
DESCRIPTION
TRANSCRIPT
The moment you launch a website an email campaign a mobile application or content of any kind yoursquore a publisher shouldnt you start acting as one
ndash Kristina Halvorson Author Content Strategy for the Web
Content is why people visit your website
You need to act and behave more like a publisher trying to attract and engage with your audience than a marketing person trying to sell product
What is content
Why is fresh content important
Give search engine crawlers new information to index
Gain attention of spiders and robots
Demonstrate authority
Old content undermines credibility of site
Each new page is a new entry point
Each new page (with good content) provides a new page that other sites can link to
Improve user experience
What do Search Engines do
Content is important because itrsquos what your visitors engage with
Itrsquos also important because content is what the search engines are interested in as well
Why is content important
Bing is a search engine that finds and organizes the answers you need so you can make faster more informed decisions
Decide who your audience is
Understand what they want
Decide what to communicate
Figure out your tone of voice
Work out where the content is going to come from
Give someone ownership
Content Strategy
UGC
Where can content come from
Image graur codrin FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Content is why people visit your website
You need to act and behave more like a publisher trying to attract and engage with your audience than a marketing person trying to sell product
What is content
Why is fresh content important
Give search engine crawlers new information to index
Gain attention of spiders and robots
Demonstrate authority
Old content undermines credibility of site
Each new page is a new entry point
Each new page (with good content) provides a new page that other sites can link to
Improve user experience
What do Search Engines do
Content is important because itrsquos what your visitors engage with
Itrsquos also important because content is what the search engines are interested in as well
Why is content important
Bing is a search engine that finds and organizes the answers you need so you can make faster more informed decisions
Decide who your audience is
Understand what they want
Decide what to communicate
Figure out your tone of voice
Work out where the content is going to come from
Give someone ownership
Content Strategy
UGC
Where can content come from
Image graur codrin FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
What is content
Why is fresh content important
Give search engine crawlers new information to index
Gain attention of spiders and robots
Demonstrate authority
Old content undermines credibility of site
Each new page is a new entry point
Each new page (with good content) provides a new page that other sites can link to
Improve user experience
What do Search Engines do
Content is important because itrsquos what your visitors engage with
Itrsquos also important because content is what the search engines are interested in as well
Why is content important
Bing is a search engine that finds and organizes the answers you need so you can make faster more informed decisions
Decide who your audience is
Understand what they want
Decide what to communicate
Figure out your tone of voice
Work out where the content is going to come from
Give someone ownership
Content Strategy
UGC
Where can content come from
Image graur codrin FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Why is fresh content important
Give search engine crawlers new information to index
Gain attention of spiders and robots
Demonstrate authority
Old content undermines credibility of site
Each new page is a new entry point
Each new page (with good content) provides a new page that other sites can link to
Improve user experience
What do Search Engines do
Content is important because itrsquos what your visitors engage with
Itrsquos also important because content is what the search engines are interested in as well
Why is content important
Bing is a search engine that finds and organizes the answers you need so you can make faster more informed decisions
Decide who your audience is
Understand what they want
Decide what to communicate
Figure out your tone of voice
Work out where the content is going to come from
Give someone ownership
Content Strategy
UGC
Where can content come from
Image graur codrin FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
What do Search Engines do
Content is important because itrsquos what your visitors engage with
Itrsquos also important because content is what the search engines are interested in as well
Why is content important
Bing is a search engine that finds and organizes the answers you need so you can make faster more informed decisions
Decide who your audience is
Understand what they want
Decide what to communicate
Figure out your tone of voice
Work out where the content is going to come from
Give someone ownership
Content Strategy
UGC
Where can content come from
Image graur codrin FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Content is important because itrsquos what your visitors engage with
Itrsquos also important because content is what the search engines are interested in as well
Why is content important
Bing is a search engine that finds and organizes the answers you need so you can make faster more informed decisions
Decide who your audience is
Understand what they want
Decide what to communicate
Figure out your tone of voice
Work out where the content is going to come from
Give someone ownership
Content Strategy
UGC
Where can content come from
Image graur codrin FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Decide who your audience is
Understand what they want
Decide what to communicate
Figure out your tone of voice
Work out where the content is going to come from
Give someone ownership
Content Strategy
UGC
Where can content come from
Image graur codrin FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
UGC
Where can content come from
Image graur codrin FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Image graur codrin FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Image koratmember FreeDigitalPhotosnet
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Fresh Business Thinking is an association of talented professionals who have a deep understanding of UK small and medium businessesrsquo considerations and expectations They thus constantly deliver highly relevant content both online and offline for business owners who want to keep an edge over their competition It is always a pleasure for Microsoft to collaborate with Fresh Business Thinking in events editorial content social media etc as it is the assurance of highly receptive and demanding audience which forces you to excel at your own contribution ndash Cedric Chambaz EMEA Marketing Lead - SMB Advertising Microsoft
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Where can content come from
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Why do people use the Internet Source Global Web Index Oct 2010
Graph simulationltdcouk
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
More generic More specific
N U M B E R
O F
R E S U L T S
The Long Tail Popular and Specific Search Terms
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
How important is the Internet to your business
17 billion people online 113th of all humans 625 million are lsquoactiversquo
Thatrsquos a lot of prospects
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
ndash Rahel Bailie Content Strategist
Organisations invest tremendous resources on developing the framework for a greater user experience ndash fabulous design robust content management infrastructure Yet when it comes to the content itself therersquos often a gap The end result is that the value proposition for customers canrsquot be delivered because the content is insufficient inadequate and inappropriate
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Search engines are tweaking their algorithms to identify content farms and sites that consist primarily of spammy or low-quality content As with everything else in life ndash if you do it well yoursquoll be fine ndash if you try to cheat or cut corners yoursquoll be caught and penalised
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates
Content Is King
Content is where I expect much of the real money will be made on the Internet just as it was in broadcasting
ndash Bill Gates