NICKI MINAJ Genre: Hip Hop, R&B, Dance, Pop

BRICOLAGE

Bricolage – mixing up and using different styles and genres

Nicki Minaj can be said to use bricolage due to having three main sides to the artist; Barbie, business, lyrical focused artist. Each of these three factors which make up Nicki enforce a side of her personality from Barbie and fashion to her ideas to stand out and become a successful and serious artist.

HYPER REALITY Throughout many of her music videos Nicki has decided to use the image of Barbie as inspiration for her own fashion style. It can be argued that her image and likeness to Barbie is a tool for her to be able to reach her target audience of young girls due to many having a childhood of Barbie at some point.

Furthermore, linking to a consumer driven society due to the fact Nicki is almost advertising the doll itself and the image attached as positive and feminine.Nicki dresses what can be argue as challenging societies ideas of what young girls should be watching as well as dismissing the idea that it is okay to dress the way she does.

NICKI MINAJ ALBUM COVER

Barbie is seen to many people as a pop culture icon which contrasts Nicki’s music genre greatly being hip hop/rap. This portrays she as an artist is challenging the boundaries between genres and what is acceptable.

The Barbie doll figure itself has been known and in the spot light for not only young girls but society for 50 years and so Nicki using this again as a tool to connect with a wider range of audiences and use a well known icon to advertise and relate to. It can be argued that when considering pastiche and Nicki it is merely a stylistic mask and cover up for who she really is.

QUOTES RELATING TO NICKI

Nicki’s primary music genre is hip hop/rap; however when making music she has mixed her style creating duets with pop and dance artists. Although she is considered vocally talented her character itself can be argued whether it is positive, negative and in what ways. It can be suggested that it is not surprising that her primary audience is of young girls due to her colour choices and focuses on fashions rather than lyrics.

INTERTEXTUAL REFERENCES

INTERTEXTUAL REFERENCE

GRACE JONES