nico verspaget (quadia)@ cross media café:'online video
DESCRIPTION
Slides van: Nico Verspaget (Quadia) Event: Cross Media Café 'Online video' Datum: 9 december 2014 Meer informatie vind u op de site:http://immovator.nl/agenda/cross-media-cafe-geld-verdienen-met-online-videoTRANSCRIPT
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DECEMBER
2014
QUADIA ONLINE VIDEOInternational partner for corporate and
health care market
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Nico Verspaget [email protected]
@nicoverspaget
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DECEMBER
2014
GELD VERDIENEN MET ONLINE VIDEO
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DECEMBER
2014
ONE SIZE FITS… ONE
WWW.PERSONALVIDEO.EU
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The information in this document is Company Confidential. Do not copy this document and do not leave it unattended.
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The information in this document is Company Confidential. Do not copy this document and do not leave it unattended.
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ONLINE VIDEO IS ON THE STRATEGIC AGENDA OF ENTERPRISES
‣Companies become publishers and online video is main stream
‣Pilot time is over… corporates are investing in online video
‣Mobile video offers 24/7 access to individuals (video gets targeted and personal)
‣Video is leading for content marketing, branded content and storytelling
‣Video replaces physical meetings, events and class-room trainings
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The information in this document is Company Confidential. Do not copy this document and do not leave it unattended.
CRM6
HOW DOES ONLINE VIDEO IMPACT CRM?
‣Marcom applications get data-driven. Data tracked increases 2.000% in next 5 years
‣Analytics and connected workflows create more effective campaigns
‣Well timed customer touch points are a competitive advantage for enterprises
‣CMO tech budgets grow 11% per year (CMO spends more on IT than CIO by 2017)
‣Personalization and interactive technologies grow faster than the market
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ONLINE VIDEO IMPACTS CRM
Low Need for content and technology integration High
Big data & data analyses ($30B in 2014)
Mobile devices & connected lifestyle
One size fits one communication
Pay per use models
Lecagy systems
One size fits all communication
Disconnected processes
Traditional business models
Low
Impa
ct o
n CR
M
H
igh
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ONLINE VIDEO IMPACTS CRM
Low Need for content and technology integration High
Low
Impa
ct o
n CR
M
H
igh
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ONLINE VIDEO IMPACTS CRM
Low Need for content and technology integration High
Low
Impa
ct o
n CR
M
H
igh
$ 40 Billion
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ONLINE VIDEO IMPACTS CRM
Low Need for content and technology integration High
Low
Impa
ct o
n CR
M
H
igh
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‣ Video with personal information of the receiver
‣ Personalisation of text, audio and scenes
‣ Interaction to stimulate call-to-actions and ROI
‣ Secure handling of personal data
‣ Automated data analyses and workfows
PERSONALIZED VIDEO MESSAGE (PVM) IN A NUTSHELL
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Analyses ROIWORKFLOW
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OXXIO WELCOME VIDEO
‣ 75% opens e-mail or SMS
‣84% starts video
‣ 77% watches video till the end
‣Total conversion: 34% (‘My Oxxio account’)
‣Cost savings in call-centre
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The information in this document is Company Confidential. Do not copy this document and do not leave it unattended.
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‣ Acquisition (financial): 26% more leads
‣ Welcome (insurer): 32% less cancelations
‣ Support (pension): 25% higher satisfaction
‣ Loyalty (airline): 59% open rate, 70% conversion
PVM IN THE CUSTOMER LIFE CYCLE
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DECEMBER
2014
ONE SIZE FITS… ONE
WWW.PERSONALVIDEO.EU