nicole's work
DESCRIPTION
A mini-portfolioTRANSCRIPT
Here’s the work.
(all about the work. The work. The WORK. The work.)
Case studies & ProjeCts of N iCole CathCart
ExxonMobil Fuels, Lubricants and Special7es • Crea%on of unified dashboard • Quick view of progress to budget
by red, yellow, green status • One click to deep dive numbers
and commentary
Thompson Media Group LLC, parent of Thompson Publishing, Sheshunoff Informa7on Services, AHCMedia, BioWorld, The Performance Ins7tute, ASMI • Launched 5 companies blogs • Added 45,000 visitors to overall online reach • Centralized and managed strategy and messaging for TwiEer, Facebook and LinkedIn • Added over 5,000 followers to 10 company TwiEer accounts
Bioworld • Re-‐launched ‘freemeium’ site in late 2010, including mobile app • Developed social media strategy, guidelines and partnership with
editorial for successful execu%on • Added over 6,000 twiEer followers in 3 years • Most success Thompson Media Group publica%on in 2010-‐2012, with
25% revenue growth in site licenses and 11% growth in single subscrip%ons
Sheshunoff Informa7on Services Through management of SEO program, SEM program, external media, social media and email channels for Sheshunoff.com: • 9.86% increase in conversion rate • 350.78% increase in transac%ons • 293% increase in revenue and 4,853% increase in paid search revenue
InnoGOV for The Performance Ins7tute • InnoGOV created as a series of free and paid forums, plus blog ,
video and social media channels at the beginning of Obama’s first term.
• Secured FedNewsRadio as media partner, including free on-‐air spots
• Secured IBM as a sponsor • Hundreds of aEendees to free online events, prior to promo%on,
thanks to social media and thousands of twiEer followers
Personal, inc. • Worked with director to create a fun, easy to
understand video concept to explain new product, Fill it
• Designed omnibus survey ques%ons for market research
• Created page design, copy and tagline for campaign