nigeria in culture

(Thoughts on what defines the Nigerian Brand?)

-tomi waleNov 7th, 2016

CULTURENIGERIA IN

A BRAND IS A REFLECTION OF CULTURE.

Tomi Wale-Temowo, Nov7th, 2016

His marks (the brand) here reflects his culture, his language, his food, his character, his background & could suggest his strengths.


From the look of this picture, we know the kind of culture she belongs to.

the ideas, customs, and social behaviour of a particular people or society.

CULTURE.


BrandreflectsCULTURE


What is the Nigerian Culture?

THE LIFESTYLETHE THOUGHTSTHE FOODTHE FASHIONTHE PERCEPTION ON GLOBAL ACTIVITIES


What has caused the culture-confusion?

Western Inclusion. They sold their authentic expression.


What has lately positionedNigeria Globally?


Ingenious Music

D’banj’s “Oliva Twist” was London’s Official New Year Eve’sCountdown Song in 2012.

TuFace’ “African Queen” wasthe Soundtrack to a HollywoodBlockbuster “Phat Girls” in 2006by 20th Century Fox.


Ingenious Fashion

The Danshiki made from Abeokuta in Ogun State is now a global attire in fashion as seen worn by Beyonce, Rihanna & Chris Brown- world top artistes and fashion icons. Also, Michelle Obama wearing the Ankara.


Ingenious Entrepreneurs

Iyin Aboyeji (left), co-founder of Andela (also funded by Facebook’s Mark Zuckerberg) to train Nigerianprogrammers.

Audu Maikori, CEO, Chocolate City promoted Nigerian Artistes with ingenious content who are now recipients of the Best Act Awards on MTV & BET.


MOST RECENT:

OUR OWN AYO BALOGUN WINSEUROPEAN MUSIC AWARD FORBEST WORLDWIDE ACT.


NOTWestern style of MusicWestern style of FashionWestern kind of FoodWestern products for Enterprise


LEVERAGING ON THE STRENGTHS OF THE MILLENNIAL* DEMOGRAPHIC

*People born between 1980-2000


The Millennial’s Character

Ÿ CreativeŸ The most educated generation in historyŸ Civic-OrientedŸ EntrepreneurialŸ Global CitizensŸ Work extra-hours in areas of interestŸ Technologically savvyŸ LiberalŸ ConfidentŸ ProgressiveŸ Above all, AUTHENTIC


Existing Infrastructure

Social Media Platforms


THE AUTHENTIC CHARACTER OF THEMILLENNIAL DEMOGRAPHIC (WITH OTHER CHARACTERS IN THE BAG) WILL PUSH THEINGENIOUS CONTENT TO THE MEDIASPACE, THROUGH THE EXISTING PLATFORMS.

THE AGGREGATE OF ALL THESE ACTIVITIESWILL GIVE NIGERIA THE NEW BRAND IT DESERVES.


DO ALL YOU CAN TO SUPPORT

MILLENNIALS.

LISTEN TO THEM. TRY THEIR VIEWS. GIVE THEM OPPORTUNITIES.THEY’LL GROW YOU.

WITH BASIC INFRASTRUCTURE THAT WILL HELP THIS DEMOGRAPHICEXPRESS THEMSELVES, WE WILL BEGIN TO SEE AN INCREASED LEVELOF BEAUTIFUL GLOBAL AWARENESS, FROM AN AGGREGATION OFINGENIOUS/AUTHENTIC ACTIVITIES.

THE BRAND NIGERIA IS AN ENCOURAGEMENT OF AUTHENTICCONTENT AWAY.

SINCE MAJORITY OF MILLENNIAL ACTIVITIES ARE ONLINE, THEINTERNET WILL IDENTIFY & EASILY SELL THE NEW #TREND. THAT ISA BIG STEP TO THE NEW NIGERIA.

CONCLUSION


I SEE OUR CULTURE, IF RIGHTLY ENCOURAGED ASONE OF THE GLOBAL WAYS TO GETTING THINGS DONE IN LESS THAN A DECADE.


Tomi Wale-Temowo

Creative Director, GetUpInc.www.getupinc.com

nigeria in culture

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