night walk presentation - chuk events forum

CHASE hospice care for children : 1

CHASE Superheroes Night WalkSaturday 22 May

Midnight, Guildford

Presented by: Diana de Moura StewartEvents Manager

The idea…

• Successful event for other hospices:– St. Wilfrid’s– St. Catherine’s – Phyllis Tuckwell

• New event in our portfolio• A way to mark Children’s Hospice Week

– No other competitor walks during CHW


• Venue: Surrey Sports Park

• Route: circular and at least 10 miles

• Theme: CHW Superheroes

Starting points:


Main considerations

• H&S• Maximum no. participants: 500• Logistics support• No gender restriction• No minimum sponsorship – suggested that

people aimed to raise a min of £100.• Entry fee: £12.50 until March 31st, then £15


Theme

• Worked with fundraising: dress up, walk for your personal hero; and with the communication/messaging.

• Good PR hook• Main message:

‘At Christopher’s, the families we support are

true superheroes, having to face very difficult

situations together. Be a hero for CHASE by

simply walking 10 miles at night and raising as

much money as possible’


Objectives

• Recruit 500 people• Raise £42,000• Establish event as annual fundraiser• Find corporate partners to cover all or part of

costs


Marketing


Marketing

• Microsite• Social media• Mailings• Flyering• PR• Listing websites• Banners• Guildford Borough Council boards• Surrey Sports Park• Local coach company


Results

• 484 sign ups• 430 walkers on the day• £86,350 raised• £9,300 expenditure• 4 corporate sponsors: Ramsac, Foresters

and Pennington’s Solicitors = £4,400


Donor Care

• Online entries available• Fundraising pack • Regular communication• On the day of the event: t-shirt, warm-up, hot

drink + medal+ goodie bag (cereal bar, banana, water and croissant) at finish, water stop with Jelly bellies and Lucozade, hand written thank you cards


On the Night

• Logistics company: Tall Stories marked the route, briefed marshals and provided first aid.

• 26 volunteer marshals• 7 registration volunteers + staff• Raffle + glow merchandising• Starbucks before walk• Paper for the backs of t-shirts: ‘My hero is…’• Warm-up• Andrew Castle


Registrations findings

• 58% entered online• Mostly found out via word-of-mouth or the

mailing: 58%• 221 new people to CHASE• 80% female• 72% entries from Surrey and mostly from

Guildford and Godalming• 18 CHASE families took part = £9,300 raised


Income findings


Entry fees – as per RE

£6,000

Corp Spo £4,400

Gen donations £70

On the evening (raffle and merchandising)

£467

Walkers sponsorship

£68,958

Gift Aid £5,455

Income findings

• 219 people fundraised• Highest fundraiser: £2,500• Average per fundraiser: £315• 36% fundraisers set up online giving page


Total Income Total Cost Average Income

Average Cost

Net Income Cost: Income Ratio %

Year 2010

£86,350 £9,300 £178.40 £19.21 £77,050 10.77%

Expenditure

• 44% costs related to the hiring of the venue and event logistics

• 28% related to marketing costs


FeedbackVery positive feedback from participants and volunteers:

‘It was a fun night, all participants appeared to

be thoroughly enjoying themselves and

everyone blessed with a superb dry night. Well

done, great organisation.’ (Volunteer marshal)

‘Thank you to you and your team for organising such a brilliant event. Although the

thought of walking during the night was quite a daunting one for me, particularly as

both my walking companions had had to pull out, the atmosphere was so uplifting

that I found it a really fun occasion. The route was well signposted and the

marshals were all very encouraging; we were well looked after with drinks and the

T-shirt and goodie bag was welcome. In talking to friends after the event, they said

they would have like to have participated, so I think you could plan making this an

annual event because it will become very popular.’(Walker)


Learnings/next year plans

• Keep theme?• More marketing support from SSP• More pre and post PR• Use of social media• Corporate sponsorship


Learnings/next year plans

• Adjust route• More marshals• Better finish• Entertainment on the evening?• CHASE families involvement• More participants, fundraisers and more

online fundraising


Questions?

Diana de Moura Stewart

[email protected]


night walk presentation - chuk events forum

Documents

marketing chase hospice

raised chase hospice

chw chase hospice care

page chase hospice care

possible chase hospice

chase families

childrens hospice week

event logistics