nightmare on m street

10
Nightmare on M Street!

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Post on 28-Jun-2015

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What started very innocuously as online advertising banners 10 years ago, has progressed rapidly. And how ! From search engine based advertising which made Google a household brand and left Microsoft seriously behind in the online space to social media - the journey has been fast & furious. (With mobile Web adding to the fury.) Leaving the corporate types (media as well as other brands), scrambling to keep up. P.S. What does 'M' stand for? Media, Marketing, Mobile ....

TRANSCRIPT

Page 1: Nightmare On M Street

Nightmare on M Street!

Page 2: Nightmare On M Street

Was a time (just a few years back), when media meant mass media. Which meant corporates had just to keep tabs on . . .

Nightmare on M Street!

Page 3: Nightmare On M Street

BloombergReuters

ANI

UNIPTI

API

AFPDow Jones

Page 4: Nightmare On M Street

Nightmare on M Street!

Page 5: Nightmare On M Street

Nightmare on M Street!

Page 6: Nightmare On M Street

BloombergReuters

ANI

UNIPTI

API

AFPDow Jones

Local Newspapers

Broadcast News

Page 7: Nightmare On M Street

Nightmare on M Street!

Page 8: Nightmare On M Street

Nightmare on M Street!

Page 9: Nightmare On M Street

BloombergReuters

ANI

UNIPTI

API

AFPDow Jones

Web Portals

Search Engine Ranking

Local Newspapers

Broadcast News

Page 10: Nightmare On M Street

Now, corporates have to manage traditional media, the online media as well as social media.

Leaving them (everybody, actually) wondering what’s next?

Nightmare on M Street!