nightsbridge 2012
DESCRIPTION
Presentation by Theresa Emerick of Nightsbridge at the 3rd E-Tourism East Africa Conference- March 2012TRANSCRIPT
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Real%me Reserva%ons& Online Distribu%on
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Build your e-marketing bridge
Connect yourself to potential guests
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- Visibility- Availability- Bookability
To use the power of the web and social media, you need to solve these problems:
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Connect room nights
Marketing Channels
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Guesthouseor Hotel
Guests
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Hotel A
Marketing Channels
Lodge BHotel C
Hotel D
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Rates & Inventory Management
One entry updates all.
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Why bother with online booking on my own site?
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All your marke%ng efforts drive traffic to your site.
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When they find you, how long does it take to book with you?
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You might be asleep...
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On email or phone, you might lose the “response” race.
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Availability Check
Confirm Selection
Pay Online
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And mobile booking form...
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Who is usingonline booking?
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Are guests ready & willing to pay online?
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“Never let your ads write cheques your
website can’t cash.”
Avinash Kaushik
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18 clients:785 online bookings = US $530 000
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What's the point of linking to Online Travel Agents?
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YOUR GUEST HOUSE / B&B / HOTEL / ACTIVITY
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23
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OTAs can grow your business –But they need availability updates:Real%me Bookings Only.
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Update extranet manually....
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Becomes difficult if you have many sites to update.
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Rates & Inventory Management
One entry updates all.
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Some Local Examples
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Two sets of rates -Dual currency.
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Allocation
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PropertyManagement
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Room type categories.
Availability calendar.
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As an Agent or Web Site,how do I integrate?
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Hotel A
Marketing Channels
Lodge BHotel C
Hotel D
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Easy integration white label or
XML for agents or sites.
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And now for Ac%vi%es too...
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Marketing Channels
Day trips / Tours
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Booking flow
Email booking
Phone booking
sms
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Booking flow
Email booking
Phone booking
sms
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Booking flow
Email booking
Phone booking
sms
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IN SUMMARY:
• Offer AVAILABILITY options on your site so you don’t miss bookings.
• Increase your VISIBILITY by joining top web sites.
• Make sure of your BOOKABILITY by offering payment options.
• Use SOCIAL MEDIA to connect & get known.