Group Members: Anirudh Singhal Andres Cardenas Ortiz Monasterio Kyo Jeong Lee Manqoba BhenguSonto Mayise

106 Days to go before Nike hosts what will arguably be one of the best Street

tournaments!

Contents1. Overview of the Event

2. Activities & Timelines

3. Layout of the Venue

4. Safety & Protocols for the event

5. Organisational Structure

6. Proposed Extraordinary Activities

Overview of the Event

Aim of the Event The aim of the event is to realize three objectives:

1)To increase awareness about Nike brand and position

them strongly in the sports they have a

strong position

2)To create a strong database for future transactions

3)To showcase different sports wear Nike has to offerNike has asked The Creatives Events Management Co.

to create a proposal for this event.

Target Market & Event Highlights

Females and males between 13 – 55 years old – who practice sport

We expect 100 dignitaries, sponsors and others to be the Nike guests

Future consumers will be allowed to have a ´´look and feel´´ of the Nike sport brand

Live music and a DJ to keep the ´´fire burning´´

Facts of the Event:

Date: 15 – 25 September 2011

Time: Everyday from 10h00 to 22h00

Venue: Plaza de Felipe (Felipe II Square), Madrid

Activities & Time Lines

Em

ergency Exit E

mer

genc

y E

xit

Two Main Entrance/Exit

Golf Simulat

or

VIP Loung

e

Frisbee &Badminton

Traditional

Sports

Basketball/ Lacrosse

Dunk/Shoot and Win

Nike store and Nike

Studio

Unihoc

Skateboarding

Giant Ball

Time Line of the Activities

3-on-3 Basketball : 1000-1600

Canopy: Whole day

Pro Am Basket Ball : 20:00-22:00

Unihoc 1600-1800

Lacrosse: 18:00:20:00

Dunk: 1000-1600 & 18:00:20:00

Shoot & Win: 1000-1600 & 1800-2000

Badminton: 1000-1400

Frisbee:1400-2200

Giant Ball : Whole Day

Golf Simulator: 1000-2200

Skateboarding: 1000-2000

Layout, Protocols &Safety

Security Protocols

Entrances & ExitsIn order to have a better control and for security

proposesonly one entrance will be available. The main entrance

willbe in the north part (see the map).  4 Emergency Exits will be available, two main exits one inthe north and one in the south, with two emergency exitsat west and east (see the map)

Security Staff

30 security guards will be needed, and will be hired from a private company. The assistance of the municipality police will be needed. The 30 security guard will be distributed as follows:

10 security guards at the main entrance, 6 men and 4 women4 security guards at south exit2 security guards at west emergency exit2 security guards at east emergency exit6 security guards inside the event 2 security guards for the VIP area 4 security guards for rotation proposes

Evacuation ProcedureIn case of any emergency, we have created an evacuation plan. All the staff of theevent shall know this procedure and each will be assignated with a task.

For evacuation purposes we have divided the surface in three, North, Center andSouth. Lines and signals will be placed for the people to follow. The North area will beevacuated through the north exit, the Center will be evacuated through east and westemergency exits, and South area will be evacuated through south exit. (see map).

In all time the emergency exits and evacuations paths shall be free of obstacles.

An area of .25 square meters per spectator shall be during the event according to theOrdenanza de Prevención de Incendios del Ayuntamiento de Madrid.

Like wise all the regulations enacted by the Ayuntamiento de Madrid shall be follow.

Fire Control System

For the VIP area 4 extinguishers shall be placed

4 extinguishers shall be placed in the fashion show, 2 inthe locker rooms where the cloths are kept.

And 6 more shall be placed along the sport area

Waste Management

A staff of 6 janitors will be hired, whose will be clinging all

the sport areas.

Restaurants, VIP areas, fashion tent and store will be

cleaned by a special group of janitors. 16 rubbish baskets

will be placed along the event area (see map)

 Medical Procedure

We have designated a special area for the medical tent (see

map). The medial tent shall be equipped with all the first aid kit

instruments.

Two doctors will be available all the time with 3 nurses and two

paramedics teams equipped with stretchers

Two ambulance shall be hired and placed at North and South

exits

Organizational Structure

&Human Management

Event Director

ProgrammeCoordinator

Venue Coordinator

Equipment Coordinator

Promotions Coordinator

Peoples Coordinator

HospitalityCoordnator

Protocols Coordinator

-waste management-All sports

-Registration-Nike Zone-DJ Stage -Structure

Management

-Media Liaison -Guest Speakers-MC

-Referees-Scorers-Volunteers

-VIP Management-Event Hospitality

-Fire and evacuation-Security-Medical-Safety -Disaster Management

-Nike Store Merchandising-Sports Equipments -Vending Machines -Water and Other Eateries -Nike Zone Merchandising

Events Breakdown

Basketball

Giant Ball

Canopy

Badminton

Uni-hockey

Lacrosse

Skateboard

Traditional

5 referees

SportOfficials Volunteers

2 guides

3 officials

1 referee & 2 Coaches

2 referees &2 Coaches

2 referees &2 Coaches

2 guides

4 guides

6 Volunteers

4 Volunteers

4 Volunteers

5 Volunteers

5 Volunteers

5 Volunteers

4 Volunteers

6 Volunteers

Events Breakdown Officials

5 Assistants

Fashion event

2 DJs

5 Assistants

2 MCs

4 Cameras

Proposed Extraordinary

Activities

Two Extra Proposed Sports

Golf Simulator: Activity for age group 30-55

Security, Medical PersonnelSecurit

y

Technical

Medical

Waste Manage

ment

30

10

7

8

55

Skateboarding Popular Sports in Madrid for

Youth

Both Sports Nike Has a Strong Presence and Huge Range of

Sports Wears

Feel & Show off your Nike

in Nike Studio

Objectives

Wear, feel and show off Nike apparels Increase traffic on Nike Website Create Nike brand ambassadors on

Online space Increase and promotion in online space Gather more data for Nike in Online

spacefrom brand ambassadors

Creation of Nike Zone with a Photo Studio

Opportunity to Wear Nike from a range of

Nike Apparels

Walk the Ramp Showing off your

Nike Or

Go for a Photo Shoot in the Nike Studio

To access your Pictures and Videos visit nike.com

Share you Photos and Videos on Facebook

Further More Database of Friends and Viewers

Friends of Friends Sharing Nike Content

Various Competitions on Best looking Group, Male,

Female etc.

Social Media Voting and other Activities etc

A lot of Social Media Content

'we are confident that after this event, we'll leave a lasting impression on the Nike consumers

and prospective consumers