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NIKE DIGITALMARKETINGCAMPAIGN

NANCY COBOS

NEWMEDIADRIVERSLICENSE

OVERVIEW

Fashion conscious&

Active lifestyle

MEN & WOMEN

18-34

Target Audience

ENGAGEMENT

HIGH SELLS

Success

4% SALE INCREASE

REACH 80% OF TARGET

GOALS

Tools & Tactics

Instagram

Twitter

Millennials are veryactive on social mediaand like to post abouttheir experiences.

WhySOCIAL MEDIA?

TO GROWOPPORTUNITY

EXPOSURE& ENGAGEMENT

BRAND

MILLENNIALS

Venture into social mediato get answers

DIGITAL SWITCHRESULTS FROM

55%

IN MEMBERSHIP

Growth

30% growth in sales

BLOGCOMMUNITYCREATE A

EXPERIENCESSHARE

BIGIDEA

WestVirginia

Mississippi &

of active wear consumersin

REACH 60%

NIKERUN

Creating

RAISE AWARENESSOF OBESITY + FITNESS

Budget

REVENUE2014

up 10% to $27.8 billion

$800 MILLIONON NON-TRADITIONAL ADVERTISING

ENDORSEMENT

CELEBRITY

GOOGLEADWORDS