nike presentation slide edit

7/29/2019 NIKE Presentation Slide Edit

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INTERNATIONAL BUSINESSECB 30403

WAN NUR ATIQAH BINTI WAN AHMAD SHAHAROM

(62283112272)

NURUL SYAZWANY BTE ANNY ABAS

(62283112177)NOOR AIDA BINTI MOHAMEDON

(62283112236)

Nur diyana binti mohamed nuraldin(62283112314)

PREPARED FOR :

SIR HASHIM BIN HASSAN


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COMPANY BACKGROUND Founded by, Bowerman & Knight.

Incorporated in January 25.

Headquarters: United States.

1970-1979: The birth of Nike Brand & Company.

Originally known as Blue Ribbon Sports (BRS).

Leader in athletic shoes & apparel products.

Operated as a distributor for Japanese shoe maker Onitsuka

Tiger (now ASICS).

Have endorsements top international athletes.

Brand logo: Just Do It


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VISION & MOTTO

To carry on his legacy of innovative

thinking, whether to develop products that

help athletes of every level of ability reach

their potential, or to create business

opportunities that set Nike apart from the

competition and provide value for our

shareholders.


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To bring inspiration and innovation to every

athlete in the world.

If you have a body, you are an athlete. Bill

Bowerman.

MISSION


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LIST OF PRODUCT LINES

The three main product lines of Nike's brand :

Footwear.

Apparel.

Equipment.

Nike have 600 contract factories that employ.

More than 800,000 workers in 46 countries around the world.


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Running

Basketball

Cross-Training

Outdoor Activities

Tennis

Golf

Soccer

Baseball

Football

Bicycling

Volleyball

Wrestling Cheerleading

Aquatic Activities

Auto Racing

Other athletic and recreational uses


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Cole Haan Products :

~dress

~casual~footwear

~accessories

Nike Bauer Hockey

Products :

~ice skates

~apparel

~equipment


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Hurley International

Products:

~surfing

~skateboarding

~snowboarding~footwear

Converse

Products:

~distributes athletic

~casual footwear

~apparel accessories


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Financial

Nike Company annual net sales growth will be 9% from

20092014.

In 2014 Nike Company will generate approximately $ 11 billion in

revenues and approximately $ 1 billion in operating income. Increase net income to $550 million by the end of fiscal year 2014

The financial target $50 million represent.

Internal Business Process Investment in new technology

To develop 5 new product in Financial Year 2014


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Customer

Customer satisfaction index to 99 % in 2014

Add 90% loyalty customer

Learning & Growth

Give 25% job opportunities for unemployed person

To achieve sustainable, long-term growth across its global

portfolio of brands and businesses

Business Process

Upgrade the technologically advanced products in 2014

More focus making a strong effort in price leadership


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Strategy Advantage Disadvantage

Global More outlet around world Have legal issue amongcountries

Reimage(internal&

external)

Attract first impression to

customer

Lot of cost needed

Launched a web services

platform

People will know about

the product more

The website

hacked risk to other users

Affiliate marketing Easy way to create

additional income

High commission costs

incurred

Active advertising Getting closer to beingknown by target market

Buying problem(confuse when want to

buy product)

Outsourcing strategy Reduce internal

overhead such as

operating expenses

Lack of security


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Direct Competitors

Adidas

Fila

Puma

Reebok

New BalanceOne Umbro

Indirect Competitors

Non-athletic footwear brands

Crocs

Kswiss

Converse

SketchersTimberland


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KEY SUCCESS FACTORSLOCATION

Nike target a strategic places based on peoples income

STRONG BRAND

Nike Company have a strong brand because they provide a lot of product

A great leadership in athletic shoes & apparel products

Elegant style

KNOWLEDGE & SKILLS

Hire skilled and experience employee

REPUTATION

Nike have been able to create strong brand preferences among the

customers.

Extensive research and development


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EXTENSIVE RESEARCH & DEVELOPMENT Consumer needs and wants (demands)

WEB DESIGN

Create simple web site and informative web site, low graphic

so that customer will easy navigate into the web site

Link = http://nikeinc.com/pages/about-nike-inc

MARKETING & PROMOTION

Centered of Brand Image & Brand Name

Varity of distribution channel
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Strength

Strong brand name.

Great leadership in athletic

shoes & apparel products.

Establish company

High revenue growth.

Weakness

Lack of concentration

regarding customer value

(client).

Lack of distribution

channel.High price.

Concentrated on a single

international image.

Opportunity

Luxury products.(research n

development)Joint Ventures .

Get customer loyalty

attached to its products.

Expansion to global market

world wide.

SO Strategy

High quality product.

World wide marketplace.Increase demand of product.

Being Top leader in Industry.

WO Strategy

Focus high level income

person.World wide the distribution

channel .

Reduce price (everyone).

Suitable advertising follow

the country culture.

Threats

Many competitors (Adidas,

Nike,Puma).

Internet security.

Competitive pricing.

Currency.

ST Strategy

Established brand names.

Customer will be secure.

Control the market price.

Special offer during and year

sales and festival.

WT Strategy

Higher experiences promoter.

Update website regularly and

up to date

Maintain the quality of

productLocal celebrity ambassador


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SWOT Matrix Strategies Strategic Initiatives

SO Strategies1. High quality product Doing advanced research regarding the new

styles and produce verity of products.

Outsource the product to the emerging

country such as India (cheaper raw material)

2. World wide marketplace

Introduce new products line not just focus on

spots

3. Increase demand of product Affordable price (cheaper) but maintain the

high quality products

Build long relationship with customers

eg: feedback customers on email


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WO Strategies

1. World wide the distribution

channel .

Always upgrade their marketing strategic regarding

new technology

Formulating a strategic plan for the corporations

future

2. Reduce price (everyone). Outsource their product than can reduce their priceso that everyone's can buy their product

Use alternative source of materials for cheaper

products

3. Suitable advertising follow

the country culture.

Use the suitable advertising follow the country

Eg: used newspapers or magazines to give coupon

Use the language that the country used so that easy

to customers understand it.


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ST Strategies

1. Customer will be secure Upgrade their software that safety using onlinewebsite so that it will be secure the customers buy

the product

All the transactions must be private because can

reduce the website hacked regarding credit card

2. Control the market price Join venture with others beggars company so that

they can control the market place

3. Special offer during and

year sales and festival

Give more discount Eg: 70% Discount during

Festival

Provided special offer like contest so that customers

will buy more product to get more gift


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WT Strategies

1. Higher experiences promoter Give training to upgrade their skills and

knowledge regarding new product launchGive them motivation

Eg: vacation or bonus

Update website regularly and up to date Used the low graphic so that easy to

customers access the website

Always up to date so that customers know

the latest product that launch

Local celebrity ambassador Used the ambassador in that country

Eg: Khairul Fahmi(Apek) as a ambassador

in Malaysia

Doing research the famous ambassador in

that country so that can attract customers

bu more roduct

MARKETING COMMUNICATION


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MARKETING COMMUNICATION

ACTIVITIES

Outdoor and TV Advertising

World Wide

Flexibility Image-building and Visual Medium

Sales Promotions

(coupons)

Sport magazines

Web site

Buy 1 product get coupons

Sponsored Search

Get targeted leads for business

Target the sponsor so that their appeal to potential

customer who are searching for what they offer

Corporate Responsibility

Environment care

Improve the lives of Adolescent girlsSociety( education, healthy, art and people in needs)

E-mail Marketing Campaigns

Interactive

Global reach

Faster response


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SUGGESTION TO CONTROL & MONITOR

Give reward and punishment to employee

Financial reports annually and quarterly

Customer feedback program

Top level management meetings to assure

goals are achieved

Reduce price of the products


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