nike red team final presentation (2)
DESCRIPTION
nike groupTRANSCRIPT
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NIKE
SUZANA ARELLANO | CAITLIN BARTA TIFFANY CHOW | ERIN STRATOS
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ONE DAY, AT THE BUS STOP…
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CREDIBLE
Abby asks:
• Is the design appropriate to the context of use?
Isn’t Nike orange?
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FINDABLE
Abby asks:
• Is a particular object easy to discover or locate?
• Does the system support navigation and retrieval?
Where’s the shoes??
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CONTROLLABLE
Abby asks:
• Is the system able to adjust to the user?
• Can the user tailor information to their context?
Only two options?
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CLEAR
Abby asks:
• Is the information easy to understand?
• Is the path to task completion obvious?
Swipe to select what?
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VALUABLE
Abby asks:
• Is the system of great use?
• Does it improve customer satisfaction?
How do I know my stride?
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IMPROVING NIKE’S MOBILE CHANNEL WITH PIA
• Make users feel at home with place-making by using strong branding.
• Use consistent identifiers and taxonomies.
• Increase resilience by providing multiple paths to get the same information
• Don’t over-reduce; maintain options that are important to the users.
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REDESIGN
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REDESIGN
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THE NEXT DAY, IN THE STUDENT LOUNGE…
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ACCESSIBLE
Abby asks:
• Can the site be used by a variety of user types via all expected channels?
Where’s my country?
USA
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USEFUL
Abby asks:
• Is the system capable of producing desired results?
• Are users able to complete their intended tasks?
No more information?
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vs.
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COMMUNICATIVE
Abby asks:
• How does the system communicate with users?
• Is it effective for the user’s tasks and contexts?
Where did the filters go?
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LEARNABLE
Abby asks:
• Does the system behave consistently?
• Is the process to accomplish things quickly understandable?
Why did things change?
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DELIGHTFUL
Abby asks:
• Is the system greatly pleasing?
• What are you provide that is unexpected?
At least it’s pretty?
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IMPROVING NIKE’S WEB CHANNEL WITH PIA
• Bolster place-making by allowing users to feel at home with their chosen language
• Improve correlation by suggesting alternative options.
• Stick to consistent and established mental models for search.
• Improve filters to provide resilient and adaptable searching without confusing users
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REDESIGN – LANGUAGE
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REDESIGN
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REDESIGN - FILTER
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THANKS FOR KICKIN’ IT WITH US.
ANY QUESTIONS?