Group No : 12

Aditya JainMedha KapurNishtha KhannaShivangi BansalVartika Khera

Nike Ballerina v/s Dancer

Nike

Ad Film

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Key Metaphors

Rivalry

Key Metaphors

Tradition vs Modernity

Key Metaphors

Ignorance / Rigidity

Key Metaphors

Untiring Agenda to Win / Compete

• Play of the Sunlight Signifying Breaking Free & Change

• Play of Windows Shadow Portraying Boundaries

• Ballerinas Adaptation Signifies Convergence of Cultures

• The Music Adds To The Tension & Later Fuses & Adapts

Key Metaphors

• Product – Ballerina Shoes

• Customer- Ballerina Girl

• Company- Street Dancer

• Use of Dance as a Sport Approach

• Big Message – Going Beyond Social Conventions

Ad Film Analysis

• Ballerina - Perfection, Elitist, Conformance , Plastic, Old Fashioned

• Street Dancer - Expressive, Free Spirit, Courageous, Stylish, Trendy

• Subliminal Message : If A Ballerina Can Change & Adapt So Can You

• You Can Buy Nike Shoes And Yet Not Play Sports

The Concept

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