Digital CV and Portfolio

Contents

Date of Birth: 31/12/1990

aDDress: The Former ShippenSteele HeathWhitchurchShropshireSY13 3LB

telephone:07599 176765

email:nikitawhit@googlemail.com

Full UK Driving Licence

eDucation:university of central lancashire

BA (Hons) Fashion Brand Promotion and Photography

September 2009 - July 2012

the open university

Digital Photography (short course)October - December 2008

sir John talBot’s sixth form

A-Level Results : A, A, DSeptember 2007 - July 2009

sir John talBot’s technology college

GCSE Results: 2 x A*, 3 x A, 7 x B September 2002 - July 2007

An enthusiastic, committed and creatively minded individual who wants to work within the successful

promotion and advertising of a brand. I have a passion for travelling and culture as well as visiting art, photography and fashion

exhibitions to collate inspiration to develop my work. Other interests

include reading, walking and skiing.

Work experience:

tesco stores ltD

Part Time Customer AssistantJuly 2007 - 0ctober 2009, December 2009 - Present

Duties include operating and supervising checkouts and trustworthy money handling. This role has increased my communication skills and due to

this I have received two personal commendations for outstanding customer service

cliffeco

Work Experience Placement, August 2010Worked independantly to create stencilling products to be sold by the companyDeveloped skills in Adobe Illustrator, Adobe Photoshop, graphic design and laser cutting

John S. Sutch Award for the Arts

(September 2009) personally recognised for my

contribution to the Arts throughout my education at Sir John Talbot’s Technology

College

Page

Personal Curriculum Vitae 1 Project 1: Umbro Live Brief 2

Project 1: Chosen Trend 3

Project 1: Inspirational Imagery 4

Project 1: Ramsey Jacket Design 5

Project 2: Front Up Rugby Live Brief 6 Project 2: T - Shirt Design 7

Project 2: Hooded Top Design 8

Project 2: Promotional Merchandise Designs 9

Project 3: International Branding Live Brief 10

Project 3: India and Whirlpool 11

Project 3: Whirlpool’s Competitors and branding influences 12

Project 3: New logo design for Whirlpool India 13

Project 3: India and Shopper’s Stop 14

Project 3: Shopper’s Stop’s Competitors and branding influences 15

Project 3: New logo design for Shopper’s Stop 16

Closing Page and Contact Details 17

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The word ‘Modern’ was widely researched in terms of art, architecture, patterns, social trends and technology. These images have been used to influence the design of the Ramsey Jacket, in terms of its pattern and

multi-functional ability.

Geometric Abstract Multi-functional Smart Technology

Project 1 : A Trend Research Brief for Umbro

This live brief was set to encourage trend prediction using a variety of sources. With an emphasis on gathering primary research for a

chosen theme (Classic, Modern or Future), the trend information and inspiration sought was to then be

implemented into a new design of Umbro’s ‘Ramsey Jacket’.

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Abstract MinimalismCombining sleek minimalism with geometric, abstract patterns and innovative fabric materials

Ramsey Jacket Designfeaturing a colourful abstract pattern and three integrated carbon heating zones

3 carbon heating zones are integrated inside the jacket to

enable the person wearing the garment to stay warm over the Autumn and

Winter seasons. Working from a portable charge, the three

heating zones are discreetly positioned

between the outer shell material and the inner lining and

therefore, are not visible and do not alter the jacket’s shape

or fit in any way.

The jacket features white ribbed cuffs and neck collar and an internal white lining. The garment also bears a navy blue contrast stitch, a transparent plastic zip pull and the Umbro logo is clearly visible on the

left hand side of the upper chest. The outer shell is 100% Cotton which is screen printed to produce the coloured pattern. The inside lining is a

fabrication mix of 85% Polyester and 15% Carbon to allow the generated heat to be radiated throughout the jacket.

This jacket, shown to the right, is a recent invention

by American company Milwaukee Electric Tool Corp.

The garment is named the M12 Cordless Heated Jacket and

features a mutli-layered soft shell that is water, wind and cold

resistant and includes 3 integrated carbon heating zones.

Inspiration has been taken from this invention and applied to the Ramsey

Jacket, opposite.

The design of the jacket incorporates colours taken from trend direction for Autumn/Winter 2012/2013 and from the images above. These colours have been used to create a modern, geometric pattern.

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A masculine design with a summer inspired look. The T-Shirt features a particular

tone of blue which is predicted to be

fashionable for Spring/Summer 2012.

The main graphic is on the back of the garment

leaving a plain front with a small chest pocket with darker

blue detailing.

A plain side tab also features a dark blue tone.

Fabrication: 100% Cotton

C = 97 M = 78 Y = 0 K = 1

C = 67 M = 16 Y = 0 K = 0

C = 0 M = 0 Y = 0 K = 0

Project 2 : RugbyFest Merchandise Range Brief for Front Up Rugby

This live brief requested a range of T-Shirt and Hooded Jacket designs as well as a small range of promotional merchandise

products to be used and purchased at Front Up Rugby’s annual summer sporting festival, RugbyFest. Trend forecast

information, colour predictions and primary research has inspired the garment and product designs which have

been presented to Front Up.

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The design of the garment looks clean, modern and

masculine.

The official RugbyFest Logo features on the front pocket

whilst an oversized rugby inspired graphic is positioned

on the back to make the hoody appeal to a younger audience. Both graphics are

screenprinted, not embroidered.

This strong contrast of white, green and red is predicted to be

fashionable for the Spring/Summer 2012 seasons.

Fabrication: 100% Cotton

C = 0 M = 0 Y = 0 K = 0

C = 85 M = 10 Y = 100 K = 10

C = 17 M = 98 Y = 93 K = 7

A range of promotional merchandise has been designed specifically for Front Up’s RugbyFest. As the festival is taking place during the summer, a summer hat and plastic beverage cups will be seasonally

appropriate. Both of these designs enable for a variety of colours and different logos to be used, therefore these below can be seen as ‘templates’ for Front Up. The yellow tones shown below are predicted to be trend forward

for Spring/Summer 2012 and are also very bold to be eye-catching and noticeable when being worn in large crowds of people at the festival. A lanyard has also been designed to enable the RugbyFest ticket to be worn around a person’s neck for ease of entry and access into the festival and possibly as a form of identification.

48% of Indian Households have 5 or more people (TGI Surveys)

GDP growth of 8.3% in 2010

(www.cia.gov)

64.9% of India’s population is 15-64 years of age, with the average age of a person being 26 years

(2010, www.cia.gov)

In 2010, 30% of the total population lived in urban areas, with 21.72 million people living in India’s captial city New Delhi

(www.cia.gov)

India’s 4th most used product is”Vim’s scouring products” used by

64.9% of the population, indicating that

household cleanliness is of high importance for Indians

(TGI Surveys)

This is an initial image bank for inspiration for the design of a new logo for Whirlpool India

Project 3 : International Branding Brief

This project focused on rebranding well known companies based in a BRIC Country. The companies I chose to study were

Whirlpool India, the international division of the American based white goods company and Shopper’s Stop, an Indian based

department store. A large factor of the project was considering each brand’s customer profile’s and visually communicating the tone of each brand through the creation of a new logo for both

companies.

In order to create a new logo, research has been undertaken to look at Whirlpool India’s Competitors. These are shown below in order of how much influence, in terms of graphic design, will be taken forward for my design.

Most Influential

Shortlisted

Least Influential

Existing Logo

I want the logo to portray:

- a customer centred, global company - a long history - the brand is confident in all they do - the brand is based on a long history but has contemporary products and visions of growth to be the leader of the white goods market in India - the company vision: “Every Home, Everywhere, with pride, passion and performance.”

New Logo Design

Whirlpool India Magsurrat Road New Delhi Tel. 092 - 743 - 556

To Whom it May Concern _______________________________________ _______________________________________ _______________________________________ _______________________________________

C = 52 M = 13 Y = 0 K = 0 C = 0 M = 0 Y = 0 K = 60

The most inspiration has been taken from the Philips and Hotpoint logos shown opposite. The new logo is bold and confident through the use of a clean cut typeface which is contrasted by a soft whirlpool shape to

resemble fluidity. The colours used are corporate and contemporary whilst portraying honesty and cleanliness. The logo can be seen below in its normal state as well as in monochrome to show how it would appear within a facsimile or black and white photocopy. The two images further below show how the logo would appear within

a corporate Email message and as a Letterhead.

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62% of Indians like to stand out from the crowd (TGI Surveys)

India’s national bird is the Peacock

44% of 20 - 54 year old Indian’s believe “Money is the best measure of success” (TGI Surveys)

India’s national flag

This is an initial image bank for inspiration for the design of

a new logo for Indian Department Store, Shopper’s Stop.

Similarly to the Whirlpool logo design, research has been undertaken to look at Shopper’s Stop Competitors. These are shown below in order of how much influence, in terms of graphic design, will be taken forward for my

design.

Least Influential

Shortlisted

Most Influential

Existing Logo

I want to portray in the new logo:

- India’s largest chain of department stores - Fashion and Lifestyle store - one stop shop for all the family - attractive to the younger audience - ages 16+ - the company’s vision of growth - their “bridge to luxury” market position - inclusion of their slogan “Start Something New”

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New Logo Design

The most inspiration has been taken from the Marks and Spencer and Lifestyle logos. The Marks and Spencer logo was chosen as influencial as the company uses the same logo worldwide without making variances for different countries, whereas, the Lifestyle logo is taken form the respective company’s younger division of the store and is

therefore attractive to a younger audience.

The logo is designed to be contemporary, sleek and minimalist, hoping to attractive a younger audience to maintain future growth for the company and appear as a complete one stop shop for all the family. To give the brand its

national identity, the orange and green tones of India’s national flag have been implemented within the slogan.

SHOPPERS STOPSTART SOMETHING NEW

SHOPPERS STOPSTART SOMETHING NEW

Shoppers Stop Magsurrat Road New Delhi Tel. 092 - 743 - 556

To Whom it May Concern _______________________________________ _______________________________________ _______________________________________ _______________________________________

SHOPPERS STOPSTART SOMETHING NEW

C = 100, M = 0, Y = 100, K = 0

C = 0, M = 0, Y = 0 K = 100

C = 0, M = 50, Y = 100 K = 0

Please feel free to contact me:

Email: nikitawhit@googlemail.comTelephone: 07599 176765

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