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A

Summer Training Project Report

OnComparative Study of Bajaj V/S HeroHonda

Carried out at

Vithai Auto

Beed-JalnaRoad, Georai,

Beed-431127

Submitted in partial fulfillment of the requirement of

Master of Business Administration (Applied Management)

Submitted To: Submitted By:

Prof. Rajlaxmi R. Bhosale Mr. Deshmukh Nilesh D.

NIS Academy Enrolment No. :4740900337

2009-2011

Annamalai University, Chennai (T.N.) 608002

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Certificate of

AcceptanceThis is to certify that the project conducted by Mr.

Deshmukh Nilesh Digambarrao is bonafied student of NISACADEMY, Aurangabad.

Studying in M.B.A. (Master in Business Administration) in

Applied Management. The candidate has satisfactorily preparedthe project report on

Comparative Study of Bajaj V/S HeroHonda

This project is the result of candidates own work andsatisfactory enough to warrant his Presentation for M.B.A.(Applied Management) Examination.

This project report has not been previously submitted bycandidate for the degree of other University.

Director, Project GuideNIS Academy, Aurangabad Prof. Rajlaxmi R. Bhosale

Prof. Ganesh Salunke

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Date:

Place:

AcknowledgementIt is an immense gratification to have this opportunity to acknowledge

a feeling of deep gratitude to all those who in a direct or indirect way helpedme in this work.

At first, I would like to express my sincere gratitude to Sir. GaneshShalunke Director, NIS Academy Aurangabad, for giving us anopportunity to work in this esteemed institution.

With utmost regard, I acknowledge my sincere thanks to Prof.Rajlaxmi R. Bhosale for her wholehearted support and guidance during myperiod of work and also to give me permission to carry my project work atthis institution.

I am grateful to, Mr. Ganesh Mote (Owner, Vithai Auto) for theircooperation in this project

I expree my sincere thank to Mr. Kakasaheb Barsale (SpareDepartment)

With most regard, I thankful to Mr. Hrishikesh Borde and Mr.Mhaske.

I grateful to, All my Coordinators in Vithai Auto for theircoordination during my project work.

Finally, yet importantly I am always grateful to my parents, for their

perpetuate support and encouragement through out the period of my work.

At last, but not least, I would thank God for blessing me and givingme strength to accomplish this work.

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Date:

Place: - Deshmukh Nilesh Digambarrao

Self -Attestation

This is to certify that I have personally worked on the project

Comparative Study of Bajaj V/S HeroHonda at Vithai Auto,

Georai.

The data mentioned in the report were obtained during work

done and collected by me. Data obtained from other agencies have

been duly acknowledged. None of the finding pertaining to the

work has been concealed. The result embodied in this project has

not been submitted to any university or institute for award of any

degree or diploma.

Date:

Place: - Deshmukh Nilesh Digambarrao

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INDEX

Chapter Title Page No.

1. Introduction 1

2. ITCs Corporate Profile 3

3. Introduction to Bingo! 8

4. Objectives 10

5. Supply Chain Management(Methodology)

11

6. Application of Supply ChainManagement in ITC 18

7. Benefits of Supply Chain Management 46

8. Limitations 47

9. Suggestion 48

10. Conclusion 49

11. Abbreviations 50

12. Annexure 51

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V/s

6

http://www.herohonda.com/

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OBJECTIVES

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regardingbikes.

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2. History of Bajaj

Bajaj Auto limited is one of the largest two wheeler manufacturing company inIndia apart from producing two wheelers they also manufacture three wheelers. Thecompany had started way back in 1945. Initially it used to import the two wheelers fromoutside, but from 1959 it started manufacturing of two wheelers in the country. By theyear 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor

cycles have become an integral part of the Indian milieu and over the years have come torepresent the aspirations of modern India. Bajaj Auto also has a technical tie up withKawasaki heavy industries of Japan to produce the latest motorcycles in India which areof world class quality The Bajaj Kawasaki eliminator has emerged straight out of thedrawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limitedincludes Learning, Innovation, Perfection, Speed and Transparency.

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Website www.bajajauto.com

3. KEY PERSONS:

Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani DirectorManish Kejriwal Director

P Murari Director

Niraj Bajaj Director

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http://www.bajajauto.com/http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asp

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Shareholders & Investors Grievance committee

D.J. Balaji Rao Chairman

J.N. Godrej

Naresh Chandra

S. H. Khan

Remuneration committee

D.J. Balaji Rao Chairman

S.H. Khan

Naresh Chandra

Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE Akurdi, Pune 411 035

WORKS Akurdi, Pune 411 035Bajaj Nagar, Waluj Aurangabad 431 136Chakan Industrial Area, Chakan, Pune 411 501

Committees of the Board

Audit Committee

S.H. Khan Chairman

D.J. Balaji Rao

J.N. Godrej

Naresh Chandra

Nanoo Pamnani

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http://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asp

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4. Bajaj Autos Ltd:

Type Public

Founded 1945

Headquarters Pune,India

Key people Rahul Bajaj (Chairman)

Revenue Rs. 1,01,063 billion (2006) orUSD 1.87 billion

Net income Rs. 17,016 billion

Employees ???

Website www.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest andthe world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra,with plants in Waluj near Aurangabad, Akurdi and Chakan, nearPune. Bajaj Auto makesmotorscooters, motorcycles and the auto rickshaw.

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5. Company's history:

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj TradingCorporation Private Limited. It started off by selling imported two- and three-wheelers inIndia. In 1959, it obtained license from the Government of India to manufacture two- andthree-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle

and produced and sold 1 million vehicles in a year.

Timeline of new releases

Scooters:

o Bajaj Sunny

o Bajaj Chetak

o Bajaj Cub

o Bajaj Super

o Bajaj Wave

o Bajaj Legend

Motorcycles:

o Kawasaki Eliminator

o Bajaj Pulsar

o Bajaj Kawasaki Wind 125

o Bajaj Boxer

o

Bajaj CT 100o Bajaj Platina

o Bajaj Caliber

o Bajaj Discover

o Bajaj Avenger

o Bajaj Pulsar 220 DTS-Fi

o Bajaj Krystal

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Upcoming Models:

Bajaj Blade Bajaj Sonic

New Image

The company, over the last decade has successfully changed its image from ascooter manufacturer to a two wheeler manufacturer, product range ranging fromScooterettes to Scooters to Motorcycle. Its real growth in numbers has come in the last 4

years after successful introduction of a few models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.

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6. History of Hero Honda

India has the largest number of two wheelers in the world with 41.6 millionvehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in thecountry. India was the second largest two wheeler manufacturer in the world starting inthe 1950s with the birth of Automobile Products of India (API) that manufacturedscooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd.surpassed API and remained through the turn of the century from its association withPiaggio of Italy (manufacturer of Vespa).

The license raj that existed between the1940s to1980s in India, did not allowforeign companies to enter the market and imports were tightly controlled. Thisregulatory maze, before the economic liberalization, made business easier for localplayers to have a sellers market. Customers in India were forced to wait 12 years to buya scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketingdepartment, only a dispatch department. By the year 1990, Bajaj had a waiting list thatwas twenty-six times its annual output for scooters.

The motorcycle segment had the same long wait times with three manufacturers;Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only

four-stroke engine at that time and took the higher end of the market but, there was littlecompetition for their customers. Ideal Jawa and Escorts took the middle and lower end ofthe market respectively.

In the mid-1980s, the Indian government regulations changed and permittedforeign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVSSuzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign companies

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changed the Indian market dynamics from the supply side to the demand side. With alarger selection of two-wheelers on the Indian market, consumers started to gaininfluence over the products they bought and raised higher customer expectations. Theindustry produced more models, styling options, prices, and different fuel efficiencies.The foreign companies new technologies helped make the products more reliable and

with better quality. Indian companies had to change to keep up with their globalcounterparts.

BOARD OF DIRECTORS

No. Name of the Directors Designation

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director

2 Mr. Pawan Munjal Managing Director

3 Mr. Toshiaki Nakagawa Jt. Managing Director

4 Mr. Takao Eguchi Whole-time Director

5 Mr. Satyanand Munjal Non-executive Director

6 Mr. Om Prakash Munjal Non-executive Director

7 Mr. Tatsuhiro Oyama Non-executive Director

8 Mr. Masahiro Takedagawa Non-executive Director

9 Mr. Narinder Nath Vohra Non-executive & Independent Director

10 Mr. Pradeep Dinodia Non-executive & Independent Director

11 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent Director

12 Mr. Analjit Singh Non-executive & Independent Director

13 Dr. Pritam Singh Non-executive & Independent Director

14 Ms. Shobhana Bhartia Non-executive & Independent Director

15 Dr. Vijay Laxman Kelkar Non-executive & Independent Director

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Hero Honda Motorcycle Ltd.

Type Public company BSE:HEROHONDA M

Founded January 19, 1984 in Gurgaon,Haryana, India

Headquarters Haryana,India

Key people

Mr. Om Prakash Munjal, (Founder)

Mr. Brijmohan Lall Munjal, (Chairman)

Mr. Toshiaki Nakagawa, (Joint Managing Director)

Mr. Pawan Munjal, (Managing Director)

Industry Automotive

Products Motorcycles, Scooters

Revenue U$ 2.8 billion

Website http://www.herohonda.com/site/home/home.asp

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HERO HONDA HEADQUARTERS

Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles andscooters. Hero Honda is a joint venture that began in 1984 between the Hero group ofIndia and Honda from Japan. It has been the world's biggest manufacturer of 2-wheeledmotorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year.Hero Honda's Splendor is the world's largest selling motorcycle [citation needed]. Its 2 plants arein Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcyclesthat are low powered but very fuel efficient.

Models Of Hero Honda:

Bikes:

Hero Honda Splendor Plus Hero Honda Passion Plus Hero Honda Karizma Hero Honda CBZ Hero Honda Super Splendor Hero Honda CD Dawn Hero Honda CD Deluxe Hero Honda Achiever Hero Honda Glamour Hero Honda Ambition

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Hero Honda "Splendor" Model

Hero Honda "Karizma" Model

Hero Honda "Pleasure" Model

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7. Company Profile

Hero, is the brand name used by the Munjal brothers in the year 1956 with theflagship company Hero Cycles. The two-wheeler manufacturing business of bicycle

components had originally started in the 1940s and turned into the worlds largestbicycle manufacturer today. Hero, is a name synonymous with two-wheelers in Indiatoday. The Munjals roll their own steel, make free wheel bicycle critical components andhave diversified into different ventures like product design. The Hero Group philosophyis: To provide excellent transportation to the common man at easily affordable pricesand to provide total satisfaction in all its spheres of activity. The Hero group vision is tobuild long lasting relationships with everyone (customers, workers, dealers and vendors).The Hero Group has a passion for setting higher standards and Engineering Satisfactionis the prime motivation, way of life and work culture of the Group.

In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing

Director of Hero Honda Motors (HHM), headed an alliance between the Munjal familyand Honda Motor Company Ltd. (HMC). HHM Mission Statement is: We, at HeroHonda, are continuously striving for synergy between technology, systems, and humanresources to provide products and services that meet the quality, performance, and priceaspirations of our customers. While doing so, we maintain the highest standards of ethicsand societal responsibilities, constantly innovate products and processes, and developteams that keep the momentum going to take the company to excellence in the newmillennium. This alliance became one of the most successful joint ventures in India,until the year 1999 when HMC had announced a 100% subsidiary, Honda Motorcycle &Scooter India (HMSI). This announcement caused the HHM stock price to decrease by 30percent that same day. Munjal had to come up with some new strategic decisions as,

HMSI and other foreign new entry companies were causing increased intensity of rivalryfor HHM.

Growth:

The business growth of Hero Honda has been phenomenal throughout its earlydays. The Munjal family started a modest business of bicycle components. Hero Groupexpanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicyclesa day. Today Hero Honda has an assembly line of 9 different models of motorcyclesavailable. It holds the record for most popular bike in the world by sales for Its Splendormodel. Hero Honda Motors Limited was established in joint venture with Honda Motorsof Japan in 1984, to manufacture motorcycles. It is currently the largest producer of TwoWheelers in the world. It sold 3 million bikes in the year 2005-2006. Recently it has alsoentered in scooter manufacturing, with its model PLEASURE mainly aimed at girls. TheHero Group has done business differently right from the start and that is what has helpedthem to achieve break-through in the competitive two-wheeler market. The Group's lowkey, but focused, style of management has earned the company plaudits amidst investors,employees, vendors and dealers, as also worldwide recognition.

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The growth of the Group through the years has been influenced by a number of factors:

Just-in-Time:

The Hero Group through the Hero Cycles Division was the first to introduce theconcept of just-in-time inventory. The Group boasts of superb operational efficiencies.Every assembly line worker operates two machines simultaneously to save time andimprove productivity. The fact that most of the machines are either developed orfabricated in-house, has resulted in low inventory levels. In Hero Cycles Limited, thejust-in-time inventory principle has been working since the beginning of production inthe unit and is functional even till date.. This is the Japanese style of production and inIndia; Hero is probably the only company to have mastered the art of the just-in-timeinventory principle.

Ancillarisation:

An integral part of the Group strategy of doing business differently was providingsupport to ancillary units. There are over 300 ancillary units today, whose production isdedicated to Hero's requirements and also a large number of other vendors, which includesome of the better known companies in the automotive segment. Employee Policy:

Another Striking feature within the Hero Group is the commitment and dedicationof its workers. There is no organized labor union and family members of employees findready employment within Hero. The philosophy with regard to labor management is"Hero is growing, grow with Hero." When it comes to workers' benefits, the Hero Group

is known for providing facilities, further ahead of the industry norms. Long before othercompanies did so, Hero was giving its employees a uniform allowance, as well as HouseRent Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the formof medical check-ups, not just for workers, but also for the immediate family members.

Dealer Network:

The relationship of Hero Group with their dealers is unique in its closeness. Thedealers are considered a part of the Hero family. A nation-wide dealer network

comprising of over 5,000 outlets, and have a formidable distribution system in place.Sales agents from Hero travels to all the corners of the country, visiting dealers and sendback daily postcards with information on the stock position that day, turnover, freshpurchases, anticipated demand and also competitor action in the region. Themanufacturing units have a separate department to handle dealer complaints andproblems and the first response is always given in 24 hours.

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Financial Planning:

The Hero Group benefits from the Group Chairman's financial acumen and his

grasp on technology, manufacturing and marketing. Group Company, Hero CyclesLimited has one of the highest labor productivity rates in the world. In Hero HondaMotors Limited, the focus is on financial and raw material management and a lowemployee turnover.

Quality:

Quality at Hero is attained not just by modern plants and equipment and throughlatest technology, but by enforcing a strict discipline. At the Group factories, attaining

quality standards is an everyday practice - a strictly pursued discipline. It comes from anamalgamation of the latest technology with deep-rooted experience derived from nearlyfour decades of hard labor. It is an attitude that masters the challenge of growth andchange - change in consumers' perceptions about products and new aspirations arisingfrom a new generation of buyers.

Constant technology up gradation ensures that the Group stays in the globalmainstream and maintains its competitive edge. With each of its foreign collaborations,the Group goes onto strengthen its quality measures as per the book. The Group alsoemploys the services of independent experts from around the world to assist in newdesign and production processes.

Diversification

Throughout the years of enormous growth, the Group Chairman, Mr. Lall hasactively looked at diversification. A considerable level of backward integration in itsmanufacturing activities has been ample in the Group's growth and led to theestablishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings,Munjal Auto Components and Munjal Showa Limited amongst other component-manufacturing units.

Then there were the expansion into the automotive segment with the setting up ofMajestic Auto Limited, where the first indigenously designed moped, Hero Majestic,went into commercial production in 1978. Then came Hero Motors which introducedHero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria.Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles.

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The Hero Group also took a venture into other segments like exports, financialservices, information technology, which includes customer response services andsoftware development. Further expansion is expected in the areas of Insurance andTelecommunication.

The Hero Group's phenomenal growth is the result of constant innovations, a closewatch on costs and the dynamic leadership of the Group Chairman, characterized by aculture of entrepreneurship, of right attitudes and building stronger relationships withinvestors, partners, vendors and dealers and customers

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8. RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process isto define the problem. Choose for investigation because a problem well defined is halfsolved. That was the reason that at most care was taken while defining variousparameters of the problem. After giving through brain storming session, objectives wereselected and the set on the base of these objectives. A questionnaire was designed majoremphasis of which was gathering new ideas or insight so as to determine and bind outsolution to the problems.

DATA SOURCE:

Research included gathering both Primary and Secondary data. Primary data isthe first hand data, which are selected a fresh and thus happen to be original in character.Primary Data was crucial to know various customers and past consumer views aboutbikes and to calculate the market share of this brand in regards to other brands.

Secondary data are those which has been collected by some one else and whichalready have been passed through statistical process. Secondary data has been taken frominternet, newspaper, magazines and companies web sites.

RESEARCH APPROACH:

The research approach was used survey method which is a widely used methodfor data collection and best suited for descriptive type of research survey includesresearch instrument like questionnaire which can be structured and unstructured. Targetpopulation is well identified and various methods like personal interviews and telephone

interviews are employed.

SAMPLING UNIT:

It gives the target population that will be sampled. This research was carried inMuktsar (Distt Muktsar)

These were 100 respondents.

DATA COMPLETION AND ANALYSIS:

After the data has been collected, it was tabulated and findings of the project werepresented followed by analysis and interpretation to reach certain conclusions.

SCOPE:

My project was based on the Comparative Study of Bajaj V/S Hero Honda anddata was taken in the City Georai only.

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9. LIMITATIONS

1. Research work was carried out in one Dist of Mharashtra (Beed) only the finding

may not be applicable to the other parts of the country because of social and culturaldifferences.

2. The sample was collected using connivance-sampling techniques. As such result maynot give an exact representation of the population.

3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesnt reflect true picture.

10. Analysis and Interpretation

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Q1) Which bike do you have?

Hero Honda 47

Bajaj 38Any other 15

Hero honda

Bajaj

Any other

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Q2) Which Model do you Have?

Hero

Honda Bajaj

Splender 21 CT 100 7Passion 13 Discover 12Karizma 7 Pulsar 11

Any other 6 Any other 8

0

5

10

15

20

25

1

Model Name

NoofPersons

Hero Honda

Splender

Passion

Karizma

Any other

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0

2

4

6

8

10

12

14

1

Model Name

NoofP

ersons

Bajaj

CT 100

DiscoverPulsar

Any other

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Q3) In which family Income level do

you Fall?

100000-200000 22

200000-300000 45300000-400000 23above 400000 10

0

10

20

30

4050

1

Incom e lev

NoofPersons

100000-20000

200000-30000

300000-40000

above 400000

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Q4) For how long do you own a

bike?

0-1 year 341-2 year 292-3 year 26above 3 year 11

0

10

20

30

40

No o f

P e r s o n

1

No of ye ar

0-1 year

1-2 year

2-3 year

above 3 yea

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Q5) For what purpose do you use your Motor

Bike?

Hero

Honda BajajOfficePurpose 9 4Personalpurpose 13 15Joy Purpose 19 16Other 6 3

0

5

10

15

20

Off ice

Purpose

Personal

purpose

Joy

Purpose

Other

Purpos

N

oofPersons

Hero Hond

Bajaj

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Q6) How do you come to know about this Motor

Bike?

Hero

Honda BajajNewspaper 4 2

Television 23 16

Magazine 2 1

Friends &

Relative 18 19

0

5

10

15

20

25

Hero Honda Bajaj

Name of Compa

NoofPersons

New spaper

Television

Magzine

Friends & Relativ

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Q7) Does Advertisement Influence your

decision in choosing a Motor Bike?

Yes 87%No 5%Cant say 8%

Y es

No

Cant sa

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Q8) Do you have full knowledge about Bikes

before buying?

Hero Honda Bajaj

Yes 25 23

No 22 15

0

5

10

15

20

25

30

Hero Honda Bajaj

Company Nam

Noofpersons

Yes

No

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Q9) Which Factor below Influence your

decision?

Hero

Honda Bajaj

Price 72% 78%Mileage 78% 64%Quality 65% 48%Resale Value 40% 28%Statussymbol 10% 7%

0%

20%

40%

60%

80%

100%

Hero Honda Baja j

Co m pany Na

NoofPersons

Price

Mileage

Quality

Resale V alu

Status symb

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Q10) How would you rate the following factors of

Bikes with respect to different company?

Hero

Honda Bajaj

Mileage 74% 72%Price 68% 65%Pick up 70% 80%Maintenance 58% 62%Look &Shape 85% 80%Brand Image 53% 55%

0 %

2 0 %

4 0 %

6 0 %

8 0 %

1 0 0 %

H e r o H o n d a B a ja j

C o m p a n y N

NoofPersons

M i l e a g e

Pr ic e

Pic k u p

M a i n t e n a n

L o o k & S h

B r a n d e Im

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Q11) If new Bike with good features comes in,

then would you like to change your bike?

Hero Honda Bajaj

Yes 19 21No 17 14Cant say 11 3

0

5

1 0

1 5

2 0

2 5

Y e s N o C a n t s a y

V ie w

NoofPersons H e r o H o

B a ja j

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11. Conclusion

1. Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to 30

because they prefer stylish looks and rest of the models of Hero Honda are

purchased more by daily users who needs more average of bikes than looks.

2. Hero Honda is considered to be most fuel-efficient bike on Indian roads.

3. Service & Spare parts are available throughout India in local markets also.

4. While buying a motorcycle, economy is the main consideration in form of

maintenance cost, fuel efficiency.

5. Majority of the respondent had bought their motorcycle more than 3 years.

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12. RECOMMENDATIONS

1. Bajaj should introduce some more models having more engine power.

2. Hero Honda should think about fuel efficiency in case of upper segment bikes.

3. More service centers should be opened.

4. Maintenance cost and the availability of the spare parts should also be given due

importance.

5. They also introduce some good finance/discount schemes for students.

6. The price should be economic.

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13. Bibliography

1. www.herohonda.com

2. www.google.com

3. www.bajaj.com

4. www.twowheeler.com

5. www.extrememachines.com

42

http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/

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14. Annexure

QUESTIONNAIRE

NAME: -

CONTACT NO .

AGE:- 15-20 20-25

25.30 Above 30

25.31

OCCUPATION:- Businessman Employee

Student Other

Q1) Which Bike do you have?

Hero Honda Bajaj Any Other

Q2) Which Model do you have?

Hero Honda: - Splendor Passion

Karizma Other

Bajaj: - CT 100 Discover

Pulsar Other

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Q3) In which Family Income do you Fall?

100000-200000 200000-300000

300000-400000 Above 400000

Q4) For how long do you own a Bike?

0-1 year 1-2 year

2-3 year above 3 years

Q5) For what purpose do you use your Motor Bike?

Office Purpose Personal Purpose

Joy Purpose Other

Q6) How do you come to know about this Motor Bike?

Newspaper Television

Magazines Friends/Relatives

Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes No Cant say

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Q8) Do you have full knowledge about Bikes before buying?

Yes No

Q9) Which factor below influence your decision?

Price Mileage Quality

Resale Value Status Symbol

Q10) How would you rate the following factors of bikes with respect todifferent companies?

Hero Honda Bajaj

Mileage

Price

Pick up

Maintenance

Look/Shape

Brand Image

Q11) In new bike with good feature comes in, then would you like to changeyour bikes?

Yes No Cant say

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Q12) Any Suggestions for Company

Date: (Signature)