nimbuzz nokia app review by aditya govil. before i begin skype windows live messenger (msn) yahoo...

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Nimbuzz Nokia App Review By Aditya Govil

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The Problem Lack of comprehensive messenger portal Lack of VoIP on mobile handsets

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Page 1: Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo Messenger ICQ AIM studiVZ GoogleTalk Yahoo Messenger

NimbuzzNokia App Review

By Aditya Govil

Page 2: Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo Messenger ICQ AIM studiVZ GoogleTalk Yahoo Messenger

Before I begin• Skype• Windows Live Messenger (MSN)• Yahoo Messenger• ICQ• AIM• studiVZ• GoogleTalk• Yahoo Messenger• Facebook• MySpace• Jabber• GaduGadu• Hyves• Orkut

Page 3: Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo Messenger ICQ AIM studiVZ GoogleTalk Yahoo Messenger

The Problem

• Lack of comprehensive messenger portal• Lack of VoIP on mobile handsets

Page 4: Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo Messenger ICQ AIM studiVZ GoogleTalk Yahoo Messenger

A Solution

Page 5: Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo Messenger ICQ AIM studiVZ GoogleTalk Yahoo Messenger

Some Statistics & Figures• Founded by two Dutch mobile veterans – Evert Jaap Lugt and

Martin Smink• Founded in 2006• Location: Netherlands, Europe• Received $10million initial funding by Mangrove Capital

Partners (the original Skype investor)• 500,000 registered users• 10,000 daily software downloads• Expects 10 million users• Available on Java, Symbian, Windows Mobile, iPhone O.S.,

Android O.S. amongst others• Compatible with more than 1000 handsets

Page 6: Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo Messenger ICQ AIM studiVZ GoogleTalk Yahoo Messenger

Goods

• Live Contact List• Permanent Log-in• Helps save money

Page 7: Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo Messenger ICQ AIM studiVZ GoogleTalk Yahoo Messenger

Bads

• Searches by contact name and not contact id• Poor push notifications• Inconsistency

1. Inter platforms (Symbian vs iPhone O.S)2. Intra platform (e.g. Nokia n97 vs Nokia E71)

Page 8: Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo Messenger ICQ AIM studiVZ GoogleTalk Yahoo Messenger

Demo

Page 9: Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo Messenger ICQ AIM studiVZ GoogleTalk Yahoo Messenger

Competition Analysis

Name Permanent Log-In Push NotificationsAutomatic WiFi connection capabilities

Nimbuzz Yes/No Yes Yes

Fring Yes Yes Yes

Truphone Yes Yes Yes

Page 10: Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo Messenger ICQ AIM studiVZ GoogleTalk Yahoo Messenger

Secret Sauce

• Incorporation of a huge number of clients/sites

• Amongst the first

Page 11: Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo Messenger ICQ AIM studiVZ GoogleTalk Yahoo Messenger

Business Model

• Free

Page 12: Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo Messenger ICQ AIM studiVZ GoogleTalk Yahoo Messenger

Next Steps

• Upgrade the product suite• Release Nimbuzz Pro• Make it a paid app• Enhance search feature• Refine push notifications• Consistency across different platforms