The house style through out this CD cover and disc is a plumb purple colour. This connotes that she is a very girly, feminine artist. This is reinforced by the fact that there is a love heart spray painted on the wall next to her. This is because love hearts are a very gender specific stereotype. You can see how high key lighting on the mid shot of the artist is used on the front cover. Them main reason for this is so you can see the artist clearly because she's a new artist so she needs to be the main focal point to make her recognisable to the public. The other reason is because she is an attractive person so if you can see her clearly on the front it will enhance the male gaze (Laura Mulvey) making the male population more interested in the album. Also because she is represented in a nice way it will also enhance the ideal self/partner (Carl Rogers) as man will want to be with her and women will want to be her. The Location where the picture is took is very suited as it is outside and the album is called ‘Stay Out’. The fact that is also half white and half rough brick could represent how we all have our good and bad sides just like the artist who might not be as sweet and innocent as first perceived.

Her facial expression is very serious. This could connote that this album might be very serious and the songs in it might have a lot of depth and meaning to them and that is why the have chosen a serious expression and location rather than a much more fun and light approach. Also because this is one of her early albums she is the main focus of the front cover. The reason for this is because this will then get her image across to her demographic and make her much more recognisable to an audience. For this album there isn't anything genre codes that stand out massively apart from her clothing. Her clothing is rather stereotypical in terms of her genre of indie acoustic. She is wearing a baggy alternative look jumper which her audience will be able to see and relate to as this will be the same type of clothing they will wear. This makes the artist seem more inspirational to her target audience as they will view her as being similar to them and a reachable goal. The album name for this one is ‘Stay Out’. The connotations of especially when you combine it with the music video is literally just staying out, like on a night out for example. This will be a very relatable topic for her target audience as they will all be of a

similar age to her (18-25) and they will fully endorse the staying out lifestyle and it will have been something they will have done repeatedly in their lives so they will be able to fully relate to the album name and song. For the fonts they have used sans serif fonts that are quite different from normal style fonts you may see. This connotes that the artist is going to be a little bit different and quite quirky compared to normal artist you may come across. But the font is also quite elegant and flowing at the same time, this is to represent the girly side of the artist as well.