nina nikolik 50703-seminar paper-traffic building

8/13/2019 Nina Nikolik 50703-Seminar Paper-Traffic Building

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University of st.Cyrill and Metodius

Faculty of economics - Skopje

Department E-business

SEMINAR WORK

THEME:TRAFFIC BUILDING

Professor:

Nada Sekulovska

Mentor: Made by:

Dimitar Jovevski

Nina Nikolik

50703

Skopje, 2009

CONTENT:

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1. Introduction . !

2. "uildin# $e%site Tra&&ic . '2.1. Creating awareness .. 4

2.2. Keeping the relationship going

!. "uildin# $e% site tra&&ic Hickor( N) and N* ... +

'. Ho to increase tra&&ic and visitors to (our e%site-

/. a(in# &or e% tra&&ic ...

. Stats and )ounters &or (our e% tra&&ic 9

+. Te ke( di#ital 3edia cannels &or tra&&ic %uildin# to a e%site 9

. "e#inner Tips 4or Increasin# $e%site Tra&&ic . 11

9. 5noter ! Tactics *ou 5re ro%a%l( Not 6oin# "ut Sould7sin# 6ail( 12

!". Ho to Increase $e%site Tra&&ic $itout 5ddin# )ontent- 1!

11. ! Si3ple $a(s to 8enerate Hi# Tra&&ic To *our "lo#r $e%site 1'

12.)onclusion.. 1/

#ntrod$%tion

I& (ou are like 3ost people, (ou ill spend countless ours tr(in# to "uild Tra&&ic to

(our e%site. 6id (ou kno tat over 0 o& e%site tra&&ic is te result o& searc

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en#ines-1I& (ou ant to increase te nu3%er o& visitors to (our e%site it is crucialtat (ou ave a top searc en#ine position. 5s (ou 3a( alread( kno, #ettin# a #oodsearc en#ine rankin# is ne;t to i3possi%le itout opti3isation.


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*ou?ve eard te a#eAold riddle: BI& a tree &alls in te oods and no one is around toear it, does it 3ake a sound-C25 variation o& te sa3e Duestion 3i#t %e BI& (ouave te %est e%site in te orld and no one ever visits it -C *ou #et te point.

$e%sites are essential to %usiness vitalit( in toda(?s 3arketplace. 5nd te 3ost

success&ul %usinesses are te ones o reall( kno o to levera#e internet3arketin# strate#ies. Savv( e% 3arketers kno tat a #ood e%site can #ive aco3pan(even a startAupal3ost instant credi%ilit(.

& course te e% allos 2'Aour access and potential sales in a territor( tat as no#eo#rapic %oundaries. "ut it also as one disadvanta#e tat conventional 3arketin#tools do not: It reDuires active participation %( te person %ein# 3arketed to. 7nlike

print, direct 3ail, television, radio, and outdoor advertisin#ic allo terecipient to %e a passive o%serverte e% de3ands tat te visitor %e co33ittedenou# to locate a site and ten navi#ate around it. Te upside is tat te opportunit(ten e;ists to conve( an unli3ited a3ount o& in&or3ation &or as lon# as te

visitor?s attention olds.

Tere are to distinct pases o& Internet 3arketin#:1. creatin# aareness and ten,2. keepin# te dialo#ue #oin#.

!. Creating awareness

Makin# people aare o& a site?s e;istence is a critical step. "ecause o& te can#in#d(na3ic o& te orldide 3arketplace, it?s not so3etin# tat can %e done once andten a%andoned in order to 3ove to pase to. Some ideas to create a!arenessinclude"

#t/s all in the na(e.

)o3e up it a #reat 7FG, peraps one tat is u3orous or so descriptive o& te%usiness tat it is ard to &or#et. 5ltou# sort na3es are usuall( pre&era%le, a lon#na3ei& it is catc(can also %e an asset.

Mi0 (edia.

Support or drive tra&&ic it traditional 3arketin# veicles. 6irect 3ail can %eparticularl( e&&ective, as ell as advertisin# on specialt( ite3s, since tese tin#s tendto %e saved %( te consu3er &or &uture re&erence.

1wap lins.

E;can#e links it oter co3panies. 5 link &ro3 anoter site can %e e&&ective%ecause it as te i3plied credi%ilit( tat co3es &ro3 %ein# BendorsedC %( tat site.

3s the( to %o(e.

Send eA3ail invitations to visit a ne or updated site. )ra&t (our invitation to soundco3pellin#, or #ive a reason to visit suc as a &ree%ie or a cance to in so3etin#.

2ttp:@@.d(na3ic#rapics.co3@d#3@5rticle@2/22

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et on the list.

8et listed in te 3ajor searc en#ines. eriodicall( ceck to ensure (our 7FG co3esup en ke( ords are used. 5lso, re#ister in topicAspeci&ic industr( directories.

row yo$r list.

)reate a re&erral pro#ra3, ere a #uest to a e%site receives so3etin# in return &orputtin# a collea#ue on an eA3ail list.

5on/t %rash.

Make sure (our e%Aostin# co3pan( is relia%le. 5 nonA&unctionin# e%site is liketat tree in te oods.

2. Keeping the relationship going

nce visitors co3e to (our e%site, at is te 3otivation &or te3 to return- $ittousands o& ne sites %ein# added ever( da(, it is i3portant to keep resellin# te

value o& (ours.

Keep it si(ple.

6on?t cause vieers to %e overel3ed. Te B%asicsC like ease o& navi#ation,co3ple3entar( #rapics, and eas(AtoAunderstand %uttons are i3portant to keepvisitors on te pa#e and at (our site.

#dentify yo$rself.

)onsider placin# a lo#o on all pa#es, as ell as includin# a a( to return to te o3epa#e. =So3e searc en#ines send users to a su%sidiar( pa#e, and te( 3a( ave noidea ere te( are or o to #et to te o3e pa#e.>

Mae a splash.

7se te o3e pa#e to capture te sur&er?s attention and to spotli#t 3ajor portions o&te site. eep structure si3ple and strai#t&orard.

1o(ething for nothing.

5 site &ree%ie can %e e&&ective, especiall( i& it can#es o&ten. 5 &ree tip, a special dealan(tin# to 3ake te3 co3e %ack a#ain.

Colle%t na(es.

5llo visitors to si#n up &or a nesletter, eAine, or noti&ication o& special o&&ers. 5sk&or a 3ailin# address as ell as eA3ail in&or3ation to allo (ou i%ilit( in &utureco33unication.

1tart a dialog$e.

)reate a section itin (our site &or &eed%ack tat allos #uests to contact (ou itDuestions, concerns, su##estions, etc. Ten %e sure to respond Duickl(.

P$t it o$t there.

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Take advanta#e o& te &reedo3 te e% o&&ers &or (ou to %eco3e a pu%liser. u%lis3aterialeter i3a#es, audio, or te;ttat (our visitors ill &ind use&ul, and tat

positions (ou and (our %usiness as an industr( e;pert.

Tae a poll

)onduct an online surve( and o&&er to send te results to an(one o participates. rask people to su%3it ideas or input on a particular topic. eople like to %e eard.ne o& te easiest a(s to esta%lis and 3aintain an e&&ective e%site is to %e aareo& at orks &or oters. a( attention to ads or 3ailin#s tat dra (ou in to nesites and take note o& &eatures (ou like or dislike. Tink aead a%out o (ou illdrive people to (our site and at interactive ele3ents (ou ill use to 3ake te3return. 5nd %e sure to %uild periodic e%site updates, pro3otions, 3ailin#s, ando&&ers into (our 3arketin# plan.

eb 1ite Pro(otion

Searc en#ines are te 3ain a( 3ost people initiall( &ind e% sites. Te 3ain otera(s are ordAo&A3out re&errals, links &ro3 e% sites, eA3ail 3arketin# andadvertisin#.

Havin# &ound a site, 3ost people return trou# %ook3arks, links or a direct t(peAino& te 7FG.

eb site traffi% %an be boosted by:!

Increasin# te nu3%er o& ne visitors

Increasin# return visits

There are fi*e so$r%es of potential traffi% b$ilding6 that res$lt fro( sear%hengines:

!7 4ree listin#s in searc results e#. 8oo#le27 4ree listin#s in directories e#. 6MJ87 aid listin#s in directories e# *aoo47 aid listin#s in searc en#ines. 5lso knon as 4I A a( 4or Inclusion

listin#s e# 5lta Kista and Inkto3i7 a( per click A ) A listin#s in searc en#ines. Tese appear as te top

! results in certain searc en#ines. e#. a Top ! position in vertureresults in a Top ! position in *aoo

5dvertisin# is an e;pensive 3etod o& ne visitor and ne custo3er acDuisition. Incontrast, &ree re&errals &ro3 searc en#ines and directories, ordAo&A3out, e% sitelinks and e% pro3otion are ver( ine;pensive.

"usinesses can spend L1,000 or 3ore on advertisin# to acDuire one custo3er (etvirtuall( i#nore te al3ost &ree 3etods o& re&errals &ro3 searc en#ines anddirectories, ordAo&A3out, e% site links and e% pro3otion.

Te &irst step in %oostin# e% site tra&&ic is to anal(se (our site tra&&ic to understando visitors reac (our site and at te( do en te( are tere.

!ttp:@@internet3arketin#en#ine.co3@increasin#Ae%AsiteAtra&&ic.t3l


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5ll too &reDuentl(, e% pa#es are una%le to %e opti3all( inde;ed %( searc en#ines.Eac en#ine as di&&erent reDuire3ents and rules &or correct inde;in#. $e% desi#nersand teir clients o&ten do not kno te rules or o to appl( te3. So3eti3es te(i#nore te3 as so3e rules li3it teir creativit(. 5s an e;a3ple, &ra3ed pa#es causeinde;in# pro%le3s &or searc en#ines.

*our site 3a( reDuire &ra3es so it can per&or3 certain &unctions so does tis 3ean(our pa#es can never %e ell inde;ed- Te anser is no A tere are a nu3%er o&orkaround strate#ies ic can %e e3plo(ed to overco3e tese pro%le3s.

$it 3ore tan ! %illion e% pa#es on te Internet, o ell do (our pa#es #et &ound%( te searc en#ines-

$ile &ree tra&&ic is an essential startin# point &or %uildin# (our site tra&&ic, pa( perclick tra&&ic is i33ediate and, i& care&ull( 3ana#ed, can %e i#l( pro&ita%le. I& (our

%usiness is one ere repeat sales te cornerstone o& lon# ter3 via%ilit( o& (our

e%site, ten ) is &or (ou. ) involves %iddin# on ke(ords and ke(ordprases in en#ines suc as verture and 8oo#le 5dords'.

Tese #enerall( ork ell &or as lon# as (ou pa( and are e;cellent &or 3arketin#ca3pai#ns. & course te &ree searc en#ine listin#s ork 2' ours per da(, ever(da(. ) and aid e(ords sould supple3ent te &ree listin# strate#( and not %e asu%stitute.

8ettin# listed correctl( in &ree searc en#ines and directories ill i3prove site tra&&ic,sales leads and %rand aareness. Tis takes an inAdept understandin# o& searcen#ines and directories, e% desi#n, (our co3pan(s products =&eatures and %ene&its>and (our e% 3arkets. Te Internet Marketin# En#ine reco33ends a 3oreconservative, lon#Ater3 approac to searc en#ine inde;in# ic &or3s part o& (oure%A3arketin# plan. Te results ill %e nearl( as #ood over te sort ter3 and ave ai# de#ree o& success over te lon# ter3.

$ant to i3prove (our e% sites &ree searc en#ine rankin#s and drive 3ore tra&&ic to(our site- Gearn 3ore.Still in te process o& avin# (our site %uilt or institutin# a 3ajor up#rade- $e can#enerall( identi&( ine;pensive can#es ic ill si#ni&icantl( i3prove (our results.$ant to reall( kick start (our tra&&ic- Ten, a ell cra&ted a( er )lick online

advertisin# pro#ra3 at verture and@or 8oo#le 5dords is &or (ou.

-$ilding ebsite Traffi%6 9i%ory NC and New or N

#ne $i%el &orld is an aut'ority in buildin( !ebsite traffic. )

"uildin# e%site tra&&ic is not an eas( task. Te %est a( to Duickl( and coste&&ectivel( %uild e%site tra&&ic is to i3prove (our natural listin#s or searc results inSearc En#ines =8oo#le, *aoo, etc.>. Tis 3etod is called Searc En#inepti3iation =SE>. To take advanta#e o& SE (our e%site ill need to utilieHTMG ta#s appropriatel(. Tis 3eans (our e%sites Titles, Metata#s, Te;t, e%links are all i3portant and sould %e used to elp (our site reac its potential &or

%etter searc en#ine results and 3ore e%site tra&&ic. Tere are additional &actors tat

'ttp:@@internet3arketin#en#ine.co3@increasin#Ae%AsiteAtra&&ic.t3l/ttp:@@.1pi;elorld.co3@%uildin#Ae%siteAtra&&ic@inde;.t3l

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a&&ect (our rankin#s in searc en#ines %ut te codin# %eind (our desi#n reall( 3akesa di&&erence.

eb 1ite Traffi% ) 9ow to in%rease traffi% and *isitors to yo$r website

Ho can I #et 3ore visitors to 3( e%site- Ho can I increase %( e% site tra&&ic-

)an I %u( tra&&ic or visitors- $ere can I advertise to #enerate 3ore e% tra&&ic-Tese are all Duestions (ou ask 54TEF (ou take tat &irst step and %uild (oure%site. 5 e% pa#e, like a store, doesnt do (ou 3uc #ood i& no one visits. Stores#enerate tra&&ic %( %ein# in a %us( location like a 3all or a %us( street cornerO te(also advertise. $ile e%site advertisin# and pro3otion is di&&erent, it is also %etter inso3e respects. I& (ou are operatin# in te p(sical orld, (ou pro%a%l( cant a&&ord toopen a sop on Ne *orks /t 5venue. "ut online, so3eone 3a( ell %e just aslikel( to &ind or %u( so3etin# at (our site as te( are at te sites o& te %i##estcorporations in te orld A te pla(in# &ield is 3uc 3ore level in tat a(.

&ig$re 2 http:''www.webtraffi%,$ggerna$t.%o('*lt'

Paying for web traffi%

*oull also &ind a nu3%er o& %usinesses o&&erin# to sell (ou e% tra&&ic A /0,000visitors &or L2/0 or so3etin#. *ou need to %e care&ul it tese, since (ou dontkno ere tese visitors are co3in# &ro3. So3e o& tese people ave s(ste3sere%( te( #enerate popAup or popAunder indos on peoples co3puters,so3eti3es itout teir consent. Te Dualit( o& te tra&&ic (ou receive 3a( tere&ore

%e li3ited. eep in 3ind tat nonAtar#etted tra&&ic 3a( not %e ort 3uc A i& (ou arerunnin# a online atc %usiness, #ettin# a %unc o& popAup visitors &ro3 a kids site3a( %e ortless to (ou. *ou can also advertise on various ad netorks, eiter %(runnin# %anner and #rapic ads or %( pa(in# &or popAup ads. Tese are #enerall(3ore le#iti3ate and can %e an ine;pensive a( to #enerate e% tra&&ic and visitorso are interested in (our products. So3e e;a3ples are 4ast)lick, )asale Media, andInterclick.

1tats and Co$nters for yo$r web traffi%

*ou 3a( also ant to look into so3e on te online counter and statistic services &ortrackin# (our e%site tra&&ic. "( insertin# a s3all piece o& HTMl code into (our

.tra&&icirl.co3
http://www.trafficwhirl.com/http://www.trafficwhirl.com/


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pa#es, (ou ill %e a%le to #et in&or3ation a%out te nu3%er o& dail( visitors, erete( ca3e &ro3, at searc ter3s te( used to &ind (ou, ere te( are at#eo#rapicall(, and 3uc 3ore. )eck out Stat)ounter.co3, SiteTracker.co3,E;tre3eAd3.co3. Most o& tese o&&ers &ree it counters and can provide real insi#tinto at is #oin# on in (our site.+

The ; ey digital (edia %hannels for traffi% b$ilding to a website

&ig$re 8 http:''www.da*e%haffey.%o('i(ages'5igital)(edia.png

!. 1ear%h engine (areting P placin# 3essa#es on a searc en#ine encoura#in#clicktrou# to a e% site en te user t(pes a speci&ic ke(ord prase.

Te to 3ain disciplines are Searc en#ine opti3isation =SE> to %oost a co3paniesposition in te natural searc listin#s and aid searc 3arketin# ic uses sponsoredads t(picall( on a a( er )lick =)> %asis.

Searc 3arketin# is #reat &or tar#etin# audiences at te 3o3ent o& intent. It can elpcreate a level pla(in# &ield ere s3all co3panies are listed alon#side ellAknon

%rands to increase teir aareness and drive response. Tat?s i& te s3all co3paniescan #et SE ri#t or a&&ord to co3pete in paid searc.

2. Online P=

+ttp:@@.#alttec.co3@researc@internetAeco33erce@%uildin#Ae%Atra&&ics.pp

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nline F P Ma;i3isin# &avoura%le 3entions o& (our co3pan(, %rands, products ore% sites on a ran#e o& tird part( e% sites suc as 3edia sites, social netorks and

%lo#s, ic are likel( to %e visited %( (our tar#et audience.

nline F can o&&er a loAcost route to increase aareness o& (our %rand, it can also

elp attract visitors and increases %acklinks to a site, ic is use&ul &or SE.

5efinition for Online P=Ma;i3isin# &avoura%le 3entions o& (our co3pan(, %rands,products or e% sites on tird part( e% sites ic are likel( to %e visited %( (ourtar#et audience. Includes use o& %lo#s =online diaries, FSS =Feall( Si3pleS(ndication &eeds> and $e% 2.0 social 3edia tecniDues =)2) Q )usto3er to)usto3er>.5lso reDuires 3ana#in# ne#ative co33ents a%out a co3pan( itinsocial netorks %( 3onitorin# and respondin# as appropriate. )losel( related to viral3arketin#.

8. Online partnerships

nline artnersips A )reatin# and 3ana#in# lon# ter3 arran#e3ents to pro3ote (ouronline services on tird part( e% site or eA3ail co33unications. 6i&&erent &or3s o&

partnersip include link %uildin#, a&&iliate 3arketin#, online sponsorsip and coA%randin#.

S3art online 3arketers realise te value o& partnersips in e;tendin# teir reac intoteir audiences via oter sites.

4. #ntera%ti*e ad*ertising

Interactive advertisin# A 7se o& online displa( ads suc as %anners, sk(scrapers andric 3edia ads to acieve %rand aareness and encoura#e clickAtrou# to a tar#etsite.6e&inition &or Interactive advertisin#R 5ll t(pes o& advertisin# trou# te $e%,ireless and interactive television. Interactive advertisin# can include %anners, sitesponsorsips, e3ail ads, ) searc en#ine ads and classi&ied ads.

. E(ail Mareting

ptAin eA3ail P Fentin# optAin eA3ail lists, placin# ads in tirdApart( eAnesletters,3akin# deals it tird parties &or coAre#istration or coA%randin# o& eA3ails, or

%uildin# (our on inAouse eA3ail list and sendin# eAnesletters or e3ail ca3pai#ns.

Te 3ain ai3s o& e3ail 3arketin# &or acDuisition is to #enerate aareness o& %randsor o&&erin#s or direct response to acieve re#istration or leads.

6e&inition &or E3ail 3arketin# Te use o& out%ound e3ail 3arketin# to acieveaareness, add value or acieve response.;. >iral (areting

Kiral 3arketin# P Kiral 3arketin# is e&&ectivel( online ord o& 3out P 3essa#es are&orard to elp acieve aareness. Te 3essa#e eiter contains or as a link to a sitecontainin# videos, pictures, #a3es, jokes, in&or3ation

ttp:@@.daveca&&e(.co3@#uides@introductionAtoAdi#italA3edia

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6e&inition nline viral 3arketin# $ord o& 3out, online. Kiral 3arketin# uses apoer&ul o&&er to %e trans3itted a3on#st a netork o& people via electronic 3edia toreac a lar#e audience cost e&&ectivel( to #enerate prospects, %uild %rand aarenessand so increase sales

Tere are 3an( %ook ritten just to 3ake easier &or te e% %uilders to provide"uildinTra&&ic on teir sites.

?/-eginner Tips &or #n%reasing ebsite Traffi%//)

-y -obby K illia(s

It is Duite true tat no e%site can operate itout visitors. It is visitors tat 3ake tee%site use&ul as (ou 3a( ave te %est e%site on eart %ut tis ill not %e all tat(ou need in ensurin# tat (our e%site re3ains operational. $eter (ou seek to3arket products and services or to %asicall( take part in a&&iliate 3arketin#, (our

e%site sould %e created it a vie to increasin# te nu3%er o& visitors to it. Te&olloin# are tips tat ill elp (ou increase e%site tra&&ic. Te &irst i3portant tip isto use advertise3ents. Tese 3a( %e in te &or3 o& pu%lic relations, &l(ers, onlineadvertisin# or even te plain old &or3O ord o& 3out.

Te oter a( trou# ic (ou can increase e%site tra&&ic is %( usin# SearcEn#ines. Tese are i3portant as te( elp deliver tra&&ic to (our e%site. Most peopleuse searc en#ines ile tr(in# to &ind products and services tat are o&&ered %(co3panies. $it advertisin#, te likeliood o& visitors clickin# on (our e%site ill

%e increased #reatl(. Tis ill in turn %e a %ene&icial tip on o to increase tra&&ic to(our e%site particularl( &or a %e#inner. Hoever, as (ou advertise, do not re3e3%erto ensure tat te e%site is ranked i#l( in te results #enerated %( te searcen#ine.

Te tird a( to increase e%site tra&&ic is to create links on (our e%sites. Fesearcas proven tat links are te 3ost essential tin#s tat can %e included in a e%sitesince te( elp te e%sites rank i#l( in te results #enerated %( te searc en#ines.Te( elp inde; te e%sites. Tere are a variet( o& link %uildin# services and

packa#es tat are o&&ered noada(s. Suc services are essential &or %e#inners o areseekin# a(s to i3prove teir knoled#e o& link usa#e in e%sites. eople o ave

%een in te SE %usiness lon#er can also use te packa#es and services.

4or a %e#inner tat is seekin# to develop strate#ies o& increasin# e%site tra&&ic, (ouill need to &ocus on te e&&ective tecniDues and 3etods tat are 3ore likel( to elp(ou #enerate te %est searc en#ine results %ased on (our input. *ou can use s(ste3stat ill elp #uide (ou trou# te ole s(ste3 o& startin# up te Internet3arketin# %usiness. Suc s(ste3s can %e acDuired trou# online sites. 5lternativel(,(ou can #et a tutor to take (ou trou# te tried and tested 3etods o& increasin#e%site tra&&ic.8o to te Instant )as)o )lu% at: ttp:@@.Instant)as)o.net and atc a4FEE Internet 3arketin# course.


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alone ill so (ou o to success&ull( use te Internet to 3ake 3one( online or topro3ote (our current %usiness.9

//3nother 8 Ta%ti%s o$ 3re Probably Not 5oing -$t 1ho$ld @sing 5aily//)

-y &abio Mar%iano

Here are anoter ! strate#ies (ou can use to e;plode te tra&&ic to (our e%site,practicall( overni#t:

!. Pay Per Cli% 3d*ertising *ou pro%a%l( ave da%%led it ) in te past and #iven up %ecause (ou erelosin# 3one(. I personall( lost tousands o& dollars %e&ore I &inall( &i#ured out at Ias doin# ron# and no I drive a stead( strea3 o& tra&&ic to 3( e%sites via )advertisin#.

ne o& te ke(s to success is to &ocus (our ca3pai#ns ti#tl( a#ainst a narro list o&ke(ords. 6o not #et cau#t up in over%iddin# &or ke(ords and do not %e a&raid to

read up on ) advertisin# and o to 3a;i3ie (our advertisin# dollars.

8et (our ands on a ) resource tat ill alk (ou trou# o to levera#e )netorks, stepA%(Astep. I i#l( reco33end err( Marsalls %ook. It as saved 3e&ro3 losin# a lot 3ore 3one( and I kno it ill do te sa3e &or (ou. It is de&initel(ort te invest3ent.

2. #nter*iew an E0pert

$ile (ou ant to position (oursel& as te e;pert in (our nice, (ou can levera#e tee;pert status o& oters in (our nice or outside o& it to drive tra&&ic to (our e%site.Te a( (ou do it is to &ind a &e people to intervie and reac out to te3 to see i&te( are interested in %ein# intervieed.

Most people do not 3ind #ettin# intervieed i& te intervie is less tan an our. Tee;pert %ein# intervieed sees an intervie as an opportunit( &or increased e;posureand ill do te intervie &or &ree. 5ll te( ill ant is te opportunit( to tell (ourlisteners a%out one or all o& teir products at te end o& te call =and so3e do ittrou#out te call un&ortunatel(>.

Ho does tis tactic drive tra&&ic to (our e%site- It is si3ple reall(. *ou set up alead capture &or3 on (our e%site and (ou tell te person (ou are interviein# to

send ever(one to tis e% pa#e to si#n up &or te &ree call. In te process, (ou just #otte e;perts %est and 3ost responsive custo3ers to join (our e3ail list.

It is also likel( tat so3eone ill pick up te nes o& (our upco3in# intervie andte 3essa#e ill #o viral, leadin# to a &lurr( o& tra&&ic to (our e%site.

8. Aoint >ent$res

Tis strate#( is one o& tose tat ever(one ould like to use, %ut it is di&&icult to #et,ic is ( I saved it &or last. It is possi%le to connect it so3e lar#e list oners i&(ou 3eet te3 o&&line &irst, levera#e a 3utual &riend or 3eet via an online &oru3.

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)onnectin# it so3eone in an online &oru3 or trou# e3ail is a %it 3ore di&&icult,%ut can %e done.

&&line events at se3inars or con&erences and oter netorkin# &unctions are #reata(s to connect it tese list oners. 5noter #reat a( is an introduction &ro3 a

3utual &riend. Take a look at (our list o& &riends and see o 3i#t %e a%le to connect(ou it a lar#e list oner.

5s &or te o&&line events, ala(s %e on te lookout &or netorkin# events. I& tere arenone, ( not set up one (oursel& at a local restaurant. 5 &riend o& 3ine did tis andover 20 3arketers &ro3 a ellAknon &oru3 #ot to#eter. I kno Duite a &e %usinessdeals ere done and I even #ot a ne %usiness partner out o& it. $( not tr( te sa3etactic &or (oursel&-

In )onclusion A Take 5ction and 8et More Tra&&ic, 8uaranteed

=4ro3 4a%io Marciano A Te Gist ro&it )oac A 5utor o& over '/ eA%ooks ocreated ! separate 20,000A3e3%er e3ail lists>10

B9ow to #n%rease ebsite Traffi% itho$t 3dding Content) -y 5aniel

M%onagle

I& (ou ant to increase e%site tra&&ic %ut (ou si3pl( dont ave ti3e to keep addin#content to (our sites, ere are &e tips &or (ou:

8et rid o& te deli3iters in (our pa#es

4ocus on #ettin# i# rankin#s &or (our 3ain ke(ords

Start ta##in# 3ore

Tese are just ! a(s (ou can &i; (our sites in teir current state. $at I 3ean %(&i;in# (our sites is 3akin# (our onApa#e opti3iation as e&&ective as it can possi%l(

%e %( 3akin# pa#es and posts tat are as searcAen#ine &riendl( as possi%le.

!.etting rid of deli(itersA 3eans leavin# out ords &ro3 (our post and pa#e titlestat are not ke(ords (ou are tar#etin#. repositions and articles like te, and, %(, i&,(ou, te etc.. are e;a3ples o& deli3iters tat are &ound in 3an( titles o& site pa#esand urls.Te( sa( te %est practice to use &or ritin# #ood content is to rite &or (our audience

and to rite naturall( %ut (ou sould also rite &or te searc en#ines ile (oure atit. Teres no reason ( (ou cant do %ot.

2.&o%$s on getting high ranings for yo$r (ain eywordsA tis 3eans tat insteado& tr(in# to rite a ole %unc o& content opin# tat te tra&&ic ill pile up as 3oreords appear on (our site, (ou &ocus on #ettin# ranked ell &or te ter3s tat avete 3ost tra&&ic potential.4or instance, (ou sould kno at (our 3ain ! ke(ords are &or (our site, tenat (our su%Ake(ords are. nce (ou kno at tese are and (ouve pu%lised#ood opti3ied content &or tese ter3s, ork on #ettin# tese content pieces rankedell %( #ettin# %ack links to tose pa#es. *ou need %ack links in order &or (our site to

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rank ell an(a(s so i& (oure ti3e is li3ited and (ou dont ant to rite undreds o&content pieces to eventuall( #et te tra&&ic (ou ant, just &ocus on (our 3ainke(ords

8.1tart tagging (oreA I& (ou reall( ant to kno te 3ost e&&icient a( to increase

e%site tra&&ic itout ritin# 3ore content, 3ake sure (oure ta##in# (our postsit te ke(ords used in te content piece. *ou sould include in (our ta#satever ke(ords (ou opti3ied te post &or and atever ords ere repeated3ore tan once in te content article, post, or pa#e.

I& (ou %eco3e pro&icient at creatin# super% content via proper onApa#e opti3isationtecniDues, (ou ill #et 3ore tra&&ic it less content and less %ack links needed.6aniel Mc8ona#le is an e;pert at acievin# i# rankin#s it all o& is e%sites.His &ree nesletter sos (ou o to increase e%site tra&&ic and #et i# rankin#svia te 3ost e&&ective tra&&ic #eneration 3etods possi%le.11

B8 1i(ple ays to enerate 9igh Traffi% To o$r -log Or ebsite)-y Dean -abarinde

$e all kno tat te purpose o& settin# up a e%site is to sell our services so e can3ake pro&it at te end o& te da(. So3e entrepreneurs do not 3ake pro&it %ecause te(&ailed to #enerate tra&&ic to teir site. I ant to tell (ou tat (ou can ave a e%site putup itout acievin# an( #oals o& 3akin# 3one(. $itout tra&&ic tere is no %usinessand itout %usiness tere is no pro&it. Here are tree si3ple a(s (ou can pull in3assive tra&&ic to (our site.

!.3rti%le Mareting:$rite !/0 ords o& articles and su%3it it to article directories.*our article 3ust %e ric in content. 8oo#le is &a3iliar it eine articles. *ou cansu%3it up to !0 articles &or (our e%site. 6ont orr( en I sa( !0 articles. *ou candecide to rite 1 article per da( and at te end o& te 3ont (ou end up avin# !0articles.

2.i*e testi(onials:8ive testi3onials on te product (ou ave used and %ene&ited&ro3 it. "( #ivin# testi3onials te oner o& te site 3i#t put (our link tat is (oure%site on is i# tra&&ic site. So en is custo3ers or ne custo3er visit is sitete( ill read (our testi3onials and click on (our link. "( tis e ill send tra&&ic

%ack to (our site. It?s a proven s(ste3 tat orks.

8.Create an e)boo:)reate a 10A20Apa#e report and su%3it to eA%ook directories.$en (ou are creatin# (our link, put (our link tat is (our e%site so people can clickon it and see at (ou ave to o&&er.12

Con%l$sion :

11

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http://ezinearticles.com/?expert=Daniel_McGonaglehttp://ezinearticles.com/?expert=Daniel_McGonaglehttp://ezinearticles.com/?expert=Lekan_Babarindehttp://ezinearticles.com/?expert=Lekan_Babarindehttp://ezinearticles.com/?expert=Daniel_McGonaglehttp://ezinearticles.com/?expert=Lekan_Babarinde


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Tis paper as e;a3ined te concept o& o to "uild Tra&&ic to (our site. Tere are3an( tips and strate#ies a%out te %est a( &or #ettin# users to (our site. Te&irst and te 3ost i3portant tin# is :

!. to ave great softwareand te site 3ust %e $ser)friendly,

all te oter is up to (ou and at (ou ant to acieve it (our site. No 3atter at(our site is a%out, %usiness, entertain3ent, education it is all a%out te #reat

positiAonin# (ou ave to acieve in (our tar#et audience and to %eat (ourco3petition. 5&ter tat #reat ork te revenue ill co3e itsel&. In &utureever(tin# ill %e di#italied and ever( co3pan( ill ave e%Asite or portal.Tat?s ( ever(one sould consider te tra&&ic %uildin# as a nu3%er oneA3ustdo &or success

&ig$re 4http:''www.*ebtraffi%.%o('%ontent+i(ages'*ebtraffi%.gif

@sed Diterat$re:

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#nternet:

.#oo#le.co3

ttp:@@.custo3erAdrivenA%usiness.co3

ttp:@@.%uildtra&&ic.net@ ttp:@@.d(na3ic#rapics.co3

ttp:@@internet3arketin#en#ine.co3

ttp:@@.1pi;elorld.co3

.tra&&icirl.co3

ttp:@@.daveca&&e(.co3

ttp:@@.#alttec.co3@researc@internetAeco33erce@%uildin#Ae%Atra&&ics.pp

ttp:@@.daveca&&e(.co3@#uides@introductionAtoAdi#italA3edia

ttp:@@einearticles.co3

Te0tboos:

IFT, Internet Felated Tecnolo#ies, 2002

Searc En#ine pti3iation: "uildin# Tra&&ic and Makin# Mone( it SE%( Harold 6avis, 200

"uildin# Tra&&ic.="rie& 5rticle>: 5n article &ro3: Indiana "usiness Ma#aine%( )ristine Geers ,200/

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