Desinged By Somnath Das B.Com Prog ARSD College

NIRF (MHRD) All India 5th Rank

Mr.

Chief Patron

Dr. Gyantosh Kr Jha

Editors Dr. Anjali Gupta, Dr. Uma S. Singh Dr. Manika Jain

Student Editors Muskan Arora Saurabh Gupta

Aman Chourasia Nupur Gaba Daksh Sethi

Commerce Students Council Aashna, Apoorva, Bhanupriya, Diksha, Medha, Madhav, Manav,

Pratha, Priyanka, Ruchita, Sahil, Mukul, Shruti

MMessage of Chairman

“The great aim of education is not knowledge but action” Herbert Spencer.

Learning should be based on doing things and not merely knowing things. The whole process of learning will be superficial if learning solutions not relate to real life, motivate the learner to acquire and apply knowledge. The vision of our institution is based on hard work, open communication, a strong emphasis on team work and high level of responsibility. We at A.R.S.D are making an effort to create personally mature ,professionally equipped and service oriented graduates .We believe in total learning and sharing.

At last I take this opportunity to congratulate Department of Commerce on the introduction of their second issue of VAANIJYA DOOT, March 2017.Endeavours like this further strengthen our accreditation of ‘A’ Grade given by NAAC.

Happy reading

Shri. Pawan Jaggi

Chairman, Governing Body

From the Principal’s Desk

It gives me great pleasure and joy in presenting the next issue of our Commerce Department magazine “Vaanijya Doot”. The annual commerce magazine that was launched last year was a great initiative by the Department of Commerce, that contributes to the transition of the college into an institution of academic excellence and research.

Each issue is a milestone that marks our growth, unfolds our imagination and gives lives to our thoughts and aspirations. It unleashes a wide spectrum of creative skills ranging from writing to editing and even in designing the magazine.

The visionary culture allows and emphasizes our students to adopt the present day challenges. It also inculcates individual responsibility to the society and nation at large.

I congratulate and appreciate the entire teachers and student editorial teams for their effort, hard work and dedication in continuing the tradition established. My best wishes

Best Wishes

Dr. Gyantosh Kr. Jha

Editorial

Dear Readers

Education is not merely attainment of facts but also of values, experience and exposure which helps us improve the different facets of mankind. It ensures that we leave the world a far better place than we found it. An important role of education is to shape the personality of a student into a healthy mind and happy soul .In the system of education efforts like magazine writing, designing, seminars etc. equip the students with skills and aptitude required for academic excellence. Also it enable the students to face the challenges of life in a balance and harmonious manner. Initiatives like magazine writing, designing, seminars, festivals etc. act as catalyst in making student a balanced human being having core strengths embedded in the learning experiences emanating from our rich socio-cultural roots.

We are proud of our editorial board of students for their commitment to this platform provided by the Department of Commerce, A.R.S.D College. We thank our Chief Patron Dr. G.K.Jha, all the contributors, student editors and faculty of department of commerce for their efforts, encouragement and support in making this magazine real this year. We are convinced that this effort of Vaanijya Doot will grow and continue in years to come.

Dr. Anjali Gupta & Dr. Uma S. Singh

INDEXSr No. Particulars

1. Exploring New Business Horizon 2. Demonetisation 3. Highlights of Budget 4. E-commerce 5. The Recent trends, Development & changes 6. Riddles 7. Sudoku 8. Business Facts 9. Thumb-Rule of Financial Planning10. Economy After Surgical Strikes 11. Goods, Services & Tax 12. How to Become Millionaire 13. Corporate Social Responsibility 14. Journey from Rags-to-Riches 15. Finance 16. Why to Become Entrepreneur 17. Paradisiacal Finland 18. Travel Without Visa 19. Public Relation 20. Failure- Good for Success 21. Impact of Chinese Product on Indian Market 22. World Factory: China 23. Skill Development & Entrepreneurial Cell 24. Commercico - The Annual Fest

EXPLORING NEW BUSINESS HORIZONS

Patanjali-a name heard in each and every house now-a-days is capturing the market of renowned brands in

the market. The swadeshi movement started by BABA RAMDEV is attaining a

great success in form of PATANJALI. The products of

the brand can be seen on shelves of each home and is

attaining a great importance due to the

ayurvedic study been involved in the products. The

connect that people are having with Patanjali products

are cheaper than its peers in the same category.

"The whole logic of brands charging premium and

using that premium to advertise more has been turned

upside down by Patanjali products", says Milind Sarwate, former CFO of Marico and

founder of Increate Value Advisors.

Patanjali’s Key to Success

1. Increasing number of health-consciouspeople: In recent times, people have become more

health conscious which is evident from the fact

that many companies are investing money in

organic and Ayurvedic products.

2. Less price: Patanjali products are available at

an attractive discount as compared to their

competition. The company sources products

directly from farmers and cuts on middlemen to

boost profits. Hence, they are able to reduce their

raw material procurement cost and are able to

produce goods at a much cheaper price.

3. Strong distribution channels: Patanjali

products are sold through three types of medical

centres. These include Patanjali Chikitsalayas

which are basically clinics. Then there are

Patanjali Arogya Kendra’s which are health and

wellness centres.

4. Strong brand association with health: Patanjali

is able to create a brand perception of health and

wellness among the Indian masses, primarily

because of Baba Ramdev’s association with the brand who is considered to be a veteran of yoga.

Hence, more people are getting attracted

Patanjali’s products and are re-buying products

more frequently.

5. Simple packaging, that gives it a “natural”look: With a ‘natural’ look (especially with leaves

and herbs), consumers get a feeling of health and

wellness and they are attracted to buy the product.

No such initiative to deceive the customer with

some extra ordinary packing, Baba Ramdev just

kept it crisp and clear!

6. Media promotions: Baba Ramdev is considered

to be a veteran guru of yoga across the globe. He

has been very co-operative with press and media

and has maintained good relationships with them.

Also, he is known to have good connections with

many politicians. So he used both the facts to

publicise his company free of cost.

7. Large product coverage: Not restricted to a

single product, Patanjali is a huge umbrella

comprising different products ranging from jeans

to toothpaste, washing powder to ghee, cosmetics

to beverages.

8. Consumers have the last laugh: Emergence of

Patanjali helps keep the established players on

their toes and provides the consumer the benefit of

more efficacious products at lower prices. It

reminds the FMCG companies that peak margins

cannot be sustained at the cost of the consumers

Muskan Arora B.com(hons)

DEMONETISATION: NOT A TRAGEDY – BUT A REMEDY!

When the Prime Minister Shri Narendra Modi,

announced that currency notes with the

denomination of 500/- and 1000/- would cease to

be the legal tender from 9th of Nov, 2016 the

whole country was stunned. This decision caused

sensation in the whole country. Social media was

flooded with messages and information. People

started counting the trash they had accumulated

for years legally or illegally.

Some tried to invest their dying currency in gold. Some contacted their near and dear ones in this miserable hour. People could get only Rs 4,000/ of old denomination exchanged with the new one. Big queues before the banks and ATMs became the order of the day.

Instead of getting shorter, these queues were getting longer with every passing day. The last date for the whole process was 30th of December, 2016. The individuals could deposit the old cash worth Rs 2.5 lakh till the said date.

The main objective of this move was to curb the black money, corruption and fake money menace. All the citizens other than those who were indulged in malpractices welcomed the move. The whole opposition shook hand against this move under one pretence or the other. They called this decision a draconian law and wanted the government to roll it back .Tirades were made to

target the decision. Government also carried out counter attacks.

IMPACT/ EXPECTED OUTCOMES

A great impact of this move of the Central Government on Indian Society and Economy is expected to be observed. The first impact shall be that people will have lower spending power. As a result they will not be able to purchase luxurious things.

There shall be no ostentatious expenditures on marriages and other ceremonies. So the society will grow lesser materialistic and people more prudent. With the fake money destroyed, Indian economy will see a big boom and so far booming the real estate sector will fall on the ground.

The things shall be cheaper. Indian Currency shall get respect in the international market. There shall be a great check on the terror-related funding and therefore on terrorist activities. Corruption shall be down to a great extent as people will stop the tendency of accumulating money using wrong means.

Indu Tokas, B.com(hons.)

DDemonetisation is the act

of stripping a currency unit of its status as legal tender. Demonetization is necessary whenever there is a change of national currency. The old unit of currency must be retired and replaced with a new currency unit.

On 8 November 2016, the Government of India announced the demonetisation of all Rs.500 and Rs 1,000 banknotes of the Mahatma Gandhi Series.

Prime Minister of India Shri Narendra Modi announced the demonetisation in an unscheduled live televised address at 20:00 P.M in India on 8 November, 2016. In the announcement, Modi ji declared that use of all Rs.500 and Rs 1,000 banknotes of the Mahatma Gandhi Series would be invalid past midnight. He announced the issuance of new Rs.500 and Rs 1,000 banknotes of the Mahatma Gandhi New Series in exchange for the old banknotes. The Indian government had demonetised bank notes on two prior occasions—once in 1946 and then again in 1978—and in both cases, the goal was to combat tax evasion by "black money" held outside the formal economic system.

On 16 January 1978, the then President of India Neelam Sanjiva Reddy introduced the High Denomination Bank Notes (Demonetisation), Ordinance 1978.The then Prime Minister India, Morarji Desai of Janata Party, Finance Minister Hirubhai M. Patel, and Reserve Bank of India Governor I. G. Patel, are considered the key architects in the development and execution of the policy.

The plan to demonetise the Rs.500 and Rs 1,000 banknotes began six to ten months prior, and was kept highly confidential with only about ten people being aware of it completely. The logistical processes and preparations for printing the new Rs.500 and Rs 1,000 banknotes began in early-May. The Cabinet was informed about the demonetisation on 8 November,

2016 in a meeting called by the Prime Minister of India Shri Narendra Modi which was followed by Modi ji‘s public announcement about the demonetisation in a televised address.

After Modi ji's announcement, the Governor of the Reserve Bank of India, Urjit Patel, and Economic Affairs secretary, Shaktikanta Das explained in a press conference that one purpose of the action was to fight terrorism funded by counterfeit notes. While the supply of notes of all denominations had increased by 40 percent between 2011 and 2016, the Rs.500 and Rs 1,000 banknotes increased by 76 percent and 109 percent, respectively, owing to forgery. They said that forged cash was used to fund terrorist activities against India and that the demonetisation had a counter-terrorism purpose

Shri Patel also informed that the decision had been made about six months ago, and the printing of new banknotes of denomination Rs.500 and Rs 1,000 had already started. However, only the top members of the government, security agencies and the central bank were aware of the move. But media had reported in October 2016 about the introduction of Rs. 2,000 denomination well before the official announcement by RBI. The Reserve Bank of India stipulated a window of fifty days until 30 December, 2016 to deposit the demonetised banknotes as credit in bank accounts. The banknotes could also be exchanged over the counter of bank branches up to a limit that varied over the days

Demonetisation would be effective in combating terrorism as well as corruption and would be a great obstacle to terrorists and black marketers.

Saurabh Gupta, B.com(hons.)

Demonetisation

BOON

The long-term objective must be to cleanse the

system of corruption, cease : tax evasion and the

generation of black income. Demonetisation only

targets that part of existing black wealth which is

held in cash. It does not affect the continuous flow

of black income and the corruption/tax evasion

which generates it, which in many ways is the

core of the corruption.

Much of the public enthusiasm about

demonetisation comes from the expectation that

those with hoards of cash will not be able to

exchange it in the banks for new notes, and will

therefore lose their ill-gotten money. This group

includes businessmen, or politicians (either on

their own behalf or on behalf of political parties),

or bribe-taking bureaucrats. The public will

certainly applaud their loss. However, much of

this may be laundered.

BANE.

It has clearly caused considerable inconvenience

as people with perfectly legitimate quantities of

old notes of Rs 500 and Rs1,000 have to queue up

at banks to exchange them into new notes.

Tragically, many deaths have been reported. In

addition to inconvenience, the shortage of cash

has also disrupted business in the cash-based

informal sector, which is where the majority of the

population is employed.

Black wealth held in cash can also be laundered

by purchase of gold and hawala transactions .But

it assumes that the suppliers of gold and the

hawala dealers can launder the old notes received

before 30 December,2016.Some of this had

happened as evidenced by the sharp rise in gold

prices and also the hawala rate for the dollar.

Inevitably, higher gold prices encourage

smuggling and divert foreign exchange that would

otherwise have flowed through legal channels to

finance gold smuggling. This is bound to put a

pressure on the rupee.

IIt could have been managed in a better way -

Building up a larger stock of new notes in advance would certainly have avoided some of the inconvenience

and the associated cash shortage. The belated provisions made for weddings and farmers, could have been

anticipated. The ministry of agriculture’s request regarding an exemption for farmers purchasing seeds and

other inputs during the sowing season, in order to avoid disruption in sowing, should also have been addressed

promptly, rather than after several days.

So in relation to demonetisation, one realises that it has it's pros and cons. But it should have been done in a

better manner so that the hardships caused to the people could have been reduced. Demonetising the economy

will have a long term impact on the economy by draining out all the black money and thus making our

economy black money less.

Manav Gupta B.com(hons.)

Highlights of Budget 2017-18The 2017 Union Budget, presented by Finance Minister Arun Jaitley was broadly focused on 10 themes — the farming sector, the rural population, the youth, the poor and underprivileged healthcare, infrastructure, the financial sector for stronger institutions, speedy accountability, public services, prudent fiscal management and tax administration for the honest. He started with the opening remarks which had the following features:

•Our government was elected amidst hugeexpectations; the underlying theme was good governance.

•Massive war against black money has beenlaunched

•Government now seen as a trusted custodianof public money.

•We will focus on energizing youth to reapbenefits of growth

•World economy faces considerableuncertainty.

•Three major challenges for emergingeconomies: US Federal Reserve’s stance, uncertainty over commodity prices, especially crude prices and signs of increasing retreat from globalization as protectionist fears build up.

•India stands out as a bright spot

•Government has continued with steady pathof fiscal consolidation

•We are seen as an engine of global growth

• There are two tectonic policy initiatives:GST implementation and demonetization

•Demonetization was the continuation ofseries of measures taken in last two years and was a bold and decisive measure

•Demonetization seeks to create a new normalwhere GDP would be cleaner and bigger

•Drop in economic activity due to re-monetization is expected to have only a transient effect

•Demonetization has strong potential togenerate long-term benefits

•Demonetization helps to transfer resourcesfrom tax evaders to govt

•Firmly believe demonetization and GST willhave epoch-making impact

•Pace of re-monetization will soon reachcomfortable levels; effect of demonetization not expected to spill over into next year

•Surplus liquidity in banking system will raiseaccess to credit, leading to multiplier effect on economic activity: FM

•Overall approach in budget to spend more inrural areas

•Budget 2017-18 contains 3 major reforms:advancement of date of presentation, merger of railway budget with general budget, abolition of Plan and non-Plan expenditure

The closing remarks of the Finance Minister after the presentation of the budget were, ““It is said when my goal is in sight, the winds favour me and I fly. There is no other day more appropriate than this”

Muskan Arora, B.com(hons.)

E COMMERCE E-commerce occurs in various forms and between various entities in the

market. One problem being faced by the nation is how to tax it. As the

internet crosses the boundaries resulting in the business crossing boundaries,

the main challenges is how can the basic requirements of physical presence

and substantial Nexus criteria of taxation be met. We try to analyse the key

issues in the area of E -commerce taxation. Also it be noted that if it is left

untaxed it will give rise to parallel economy.

E-Commerce is defined as the use of electronic transmission media to engage

in the exchange, including buying and selling of products and services requiring transportation either

physically or digitally from location to location. It encompasses more than the purchase of goods online. It

includes a desperate set of loosely defined behaviour, gathering information about items to purchase and

completing the transaction like any other sustained business activity.

The internet has changed many of the fundamental and long standing concepts of direct and indirect

taxation. Governments all over the world are grappling with the various issues of taxation raised by the E-

commerce. This is because of the lack of comprehensive understanding of the communication technologies

and complex nature of internet business.

The Information Technology Act 2000, which is the first legislation to deal with E-commerce, is quite silent

about the tax system. Sustainable amount of state revenue which is generated through direct and indirect tax

is lost when internet transactions remain untaxed.

Taxation policy is based upon the basic principle of efficiency, equality, certainty, and positive economic

effect. E-business for transaction is an intriguing concept. In these circumstances, it seems an imperative for

revenue authorities to examine the approach and policy towards taxation of E-commerce more

comprehensively than they have to date.

The well- planned tax system in India is there and also there are various tax treaties signed with various

countries. But there are various challenges faced by the tax payers: audit risk, obtaining access to verifiable

documents and encrypted data and to create a efficient mechanism of collecting tax especially from non-

resident tax payers.

As a result there is a need to monitor cross- border activities over the internet as sometime it leads to double

taxation of companies involved in the transaction. The government has tried to overcome the problem by

entering into DRAMAS. However, there is still a need on the part of all countries to come together and form

an internationally accepted uniform model of tax reforms.

On a larger perspective: the base of the tax system should be broadened , made more simple and within the

administrative capacity of the government which reflect positive indications for the growth of an economy.

It may act as a deterrent for the people entering into the Indian market.

Kavita Arora, B.com(hons.)

E COMMERCE relates to the commercial transactions conducted electronically on

internet. Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate.

Electronic transactions have been around for quite some time in the form of Electronic Data Interchange. Electronic commerce has also led to the development of electronic marketplaces where suppliers and potential customers are brought together to conduct mutually beneficial trade. The road to creating a successful online store can be a difficult if unaware of ecommerce principles and what ecommerce is supposed to do for your online business.

E-commerce applications E-commerce is conducted using a variety of applications, such as email, online catalogues and shopping carts, EDI, File Transfer Protocol, and web services. This includes business-to-business activities and outreach such as using email for unsolicited ads (usually viewed as spam) to consumers and other business prospects, as well as to send out e-newsletters to subscribers. More companies now try to entice consumers directly online, using tools such as digital coupons, social media marketing and targeted advertisements.

E-commerce in India

India’s E-commerce market is worth about Rs 50,000 crores in 2011. About 80% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.). Online retailing comprises about 15%. India has close to 10 million online shoppers and is growing at an estimated 40-45% CAGR vis-à-vis a global growth rate of 8-10%. Electronics and apparel are the biggest categories in terms of sales.

The characteristics that define E-commerce in India are:

� Cash on Delivery as a preferred payment method- India has a vibrant cash economy as a result of which 80% of Indian e-commerce tends to be Cash On Delivery (COD)

� Direct imports constitute a large component of online sales. Demand for international consumer products (including online purchases from international retailers) is growing much faster than in-country supply from authorised distributors. E-commerce uses sophisticated technology and logistics to create a cross-border supply chain that allows consumers to shop online for international products that are delivered duty paid to their doorstep.

New and exciting developments in India will enable our merchants to attract new tech savvy customers who are ready to use their mobile devices for secure online transactions.

Indu Tokas, B.com(hons.)

The recent trends, developments and changes � India is almost 10 years behind China in

the E-commerce space. China’s inflection point was reached in 2005 when its size was similar to India’s current market size. Thankfully for India the dynamics currently are similar to what existed in China then – growing broadbandpenetration, acceptance of online marketplaces, and lack of physical retail infrastructure in many places.

� Forget the Flipkart, Snapdeal and Amazon. Travel is where the real money in India’s e-commerce is. Online travelaccounts for nearly 71% of E-commerce business in India. This business has grown at a compounded annual growth rate (CAGR) of 32% over 2009-13. E-tailing, on the other hand, accounts for only 8.7% of organised retail and a minuscule 0.3% of total retail sales. Even mobile phones are 2% of all handsets sold, and fashion goods sold online are just 1%. Online jewellery sales account for only 0.2 per cent of all jewellery sold.

� Alibaba is an outlier when it comes to margins and making money in the E-commerce ecosystem. The Chinese company makes an operating profit of 40% compared to industry standard (US and

China) of 8-10%. Travel sites typically make 2.3%. Amazon, the industry pioneer, is yet to achieve healthy profitability even after two decades of dominance. Indian players, the report points out, are not even thinking of profitability yet. It’s a game of market share and market penetration, causing all serious players to have a war chest ready for when the industry scales multiple times.

� For every Rs 100 spent on e-tailing, Rs 35 is spent on supporting services like warehousing, payment gateways, and logistics, among others. Delivery costs a platform owner 8-10% implying significant burn. Though 50-60% of delivery logistics today are handled by large e-tailors themselves, this proportion may reduce going forward as the participation of lower tier cities picks up.

� Demand in India exists across 4,000-5,000 towns and cities, but there is no significant presence of physical retail in almost 95% of these. High real estate cost is one of the main reasons why organised retail is unable to expand at speeds expected earlier. Real estate as a percentage of sales is 14 times higher than in the US. For large retailers in India, it is 7% of sales as compared to 0.5% for Walmart.

Nikita Chhabra, B.com(hons.)

1. Brothers and sisters I have none but this man's father is my father's son. Who is the man?2. What is greater than God, more evil than the devil, the poor have it, the rich need it, and if you eat it,you'll die? 3. Who makes it, has no need of it. Who buys it, has no use for it. Who uses it can neither see nor feel it.What is it? 4. What can travel around the world while staying in a corner?5. What has a head and a tail, but no body?

ANSWERS- 1.The man is my son; 2.Nothing; 3. A coffin; 4. A stamp; 5. A coins

Daksh Sethi, B.com(hons.)

Sudoku is considered highly addictive, but since there aren’t any harmful side effects (and in fact a list of great side effects), Go right ahead and get addicted!

BBUSINESS FACTS!Here are Top 20 business facts we should know about India:

1. India continues to be the best place to start abusiness, says a global services location index byAT Kearney.

2. India’s foreign exchange reserves stand at US$ 200billion.

3. India has displaced US as the second-most favoureddestination for foreign direct investment (FDI) in theworld after China according to an AT Kearney’sFDI Confidence Index

4. Poised at a phenomenal growth of 500 per cent, theIndian insurance industry is expected to reach US$60 billion in the next four years.

5. India adds about five million telephone subscribers every month. The total number of subscribers isexpected to reach 250 million by the end of 2007.

6. India has one of the largest road networks in the world, aggregating 3.34 million kilometers. Itcomprises 66,590 km of National Highways, 1,28,000 km of State Highways, 4,70,000 km of MajorDistrict Roads and about 26,50,000 km of other District and Rural Roads.

7. Indian ports handled cargo of around 570 million tonnes in 2005-06.8. In 2005-06, the passenger traffic rose by 25-30 per cent and is expected to grow by 25 per cent year-

on-year over the next five years. While international and domestic air traffic grew by 35 per cent,cargo witnessed a 12 per cent growth.

9. India is the Sixth largest crude consumer in the world.10. India is the Ninth largest crude importer in the world.

11. Daksh Sethi, B.com(hons.),

Start Up with the gen-next cool trend to start working on new

and innovative ideas, India is all set to outperform all othernations on the world stage in the years to come. Setting up of small businesses by these young entrepreneurs is definitely going to boost Indian economy in the near future. India is home for almost 3,100 start-ups starting per year standing just behind US, UK, and Israel according to the NASSCOM report of 2015. If this

growth continues at the same pace then it is expected that Indian tech start-ups will generate almost 2.5 lakh jobs in the next five years. Tech start-ups are leading the commencement and development of start-up era. This has lead to a boost in the revenue generated by IT-BPM sector by almost 12-14 percent for the current fiscal year. It is anticipated that the E-commerce market of India will grow by more than 50% within the next five years. After inception of a new government at the national level, an optimistic view has developed around the growth story of Indian economy. This government has also started working towards improving India’s rank in World Bankranking relating to ease of doing business. India is currently ranked at 142nd position. This will definitely boost the start-ups of the country. Foreign investors have started looking towards India as a favourable investment destination. Indian start-ups have emerged as a major destination to attract a huge chunk of foreign wealth into the Indian economy.

Hence, taking into consideration all the above developments , it can be concluded that indigenous start-ups will not only make the lives of people easier through their affordable and convenient services but will also act as a major booster for the development and the progress of the Indian economy.

Vijay Sen Yadav, B.com(hons.)

Thumb Rule of “Financial Planning” Certain rules of financial planning in the light of

Income tax Act 1961 which may help in more

savings:

� 30 % of your income must be used formonthly living expenses.

� 30% of your income must be used forLiabilities repayments, if any.

� 30% of your income must be SAVED andINVESTED for your future LIVING.

� 10% of your income must be spared forentertainments, vacations.

� 6 months expenses must be available foremergency fund (should be invested in LIQUID FUND, FD etc.)

� Home loan must be registered and applyon both husband and wife name. (Both can get benefits on Home loan Tax benefits).

� Buying second house for investment is notadvisable (Survey reports - it will fetch you only around 3% return).

� After 45 years of age, not supposed toenter into any BIG LIABILITIES (Higher education of children and wedding of children will happen around 45 to 50 only, so plan now for the same).

� Have joint account @ Bank savingsaccount.

� Property must be registered on bothHusband and wife name. (As per legal act – after husband first legal heir is wife, afterwife it will go to children only).

� Regular check on Nominations at allfinancial instruments. if not nominated, do it now.

� Only in insurance policy, Claims payableto Nominee. In other financial instruments

legal heirs certificate is must to get back the settlement.

� Must have Term Insurance to financiallysecure future of your dependants.

� Don’t take any financial investment decisions EMOTIONALLY, and also avoid last minute tax saving investment decisions, plan well in advance.

� 15 MEDICLAIM is must (in spite ofGroup mediclaim coverage given at office) (After retirement there is no mediclaim coverage, after 50-55 years of age, it's very tough and costly to enter into mediclaim).

� For your jewellery LOCKER, Only onelakh is payable by bank, if theft or fire happens at bank. Provided insurance done.

� Like same way Government guaranteedonly one lakh for your FD also. (Fixed deposits with Banks up to Rs. 1 lakh only are backed by deposit insurance).

� Only LIC of India give Guarantee. Moneypayable in an LIC policy is guaranteed to be paid in cash by Government of India as a Sovereign Guarantee u/s 37 of LIC of India Act.

� Must know all Tax implications. Onecannot avoid paying tax. But one can minimize by way of tax planning and investments.

� All financial documents must be keptsafely and keep family members informed of the same.

� Financial investments must be followedthrough *personal financial advisor.

� Review your portfolio at every six month.

Bhanupriya, B.com(Prog.)

ECONOMY AFTER SURGICAL STRIKE

Every economic and political development has an impact on the economy. On 29 September 2016 after surgical strike on Pakistani terror base, the benchmark of Indian finance and equity market - Sensex took some 250 points in a kneejerk reaction. The question is how it is affecting the economy in both short term and long term and what will be the impact on MAKE IN INDIA programme.

The union finance minister Mr. Arun Jaitley has asserted that the impact is marginal. However the stock market reacted negatively. After surgical strike the major impact is on foreign investment (which is a major part of MAKE IN INDIA programme) made in India. The reason is that these tensions are being perceived as causing instability in the South Asian region .Investors are bound to take a wait and watch approach towards bringing in further investment to the country.

This view is not just perceived by the foreign investors (FDI) but our the domestic investors .It can be noted that even the domestic investors are reluctant to invest in a situation where political risk is high as it easily translate into commercial risk. In relation to trade between India and Pakistan there are three types of trade which are affected: the normal export, normal import and trade through Dubai which is also affected. There is also an impact on the trade taking place at the border which is probably not accounted. These political changes have an impact on the economy of the Border States. However, there is also a positive sentiment

that the Indian Government is strong and decisive enough.

Vijay Sen Yadav, B.com(hons.)

Surgical strike -Efficacious. Let all and sundry know, We are not here To bear terrorism. Let the terrorists, Understand the metier And the supremacy of this land. We stand for veracity And non-violence, But if situation arises, We are ready to give a fight, And take bold steps to Eliminate the enemies Nupur Gaba B.com(hons.)

GGST –A Comparative Analysis

Goods and service tax is the biggest reform in India’s indirecttax structure since the economy began to open up 25 years ago. It is a proposed system of indirect taxation in India under which most of the existing taxes are being merged into a single system of taxation. Main focus of this is eradication of state level taxes such as VAT, CST, Service Tax charged at different rates across different cities. This is done in order to make the tax structure in India more comparable with other countries.PM Shri Narendra Modi described GST as a great step by team India and the passing of the

bill as a victory of democracy. According to him the consensus over GST proved that Rashtraneeti was above Rajneeti".

Its Advantageswould be golden. The taxation regime in India would be uniform and no state shall have undue advantage over some and will not try to attract industries by giving a higher level of tax advantage. It will lead to ease of business and moreover create same level of playing field. It is observed that there is lot of tax

evasion without an invoice, the same would be eradicated.

Despite the infrastructural

development the turn over time for vehicles is high across borders and long queues and local taxes.

Comparative Analysis of Existing Tax System with GST System Present Tax system GST System

Sale of product from Delhi to Kanpur Price = Rs.1, 000 VAT @ 10% = Rs.100 Product sold from Kanpur to Mumbai

Cost = Rs.1, 100 Profit = Rs.1, 000 Sell price = Rs.2, 100 CST @ 10% = Rs.210

Cost of product = Rs 2,310

Sale of product from Delhi to Kanpur Price = Rs.1, 000 CGST @ 5% = Rs.50 SGST @ 5% = Rs.50 Product sold from Kanpur Mumbai Cost = Rs.1, 000 Profit = Rs.1, 000 Sell price = Rs.2, 100 IGST 10% = Rs. 110(210-CGST-SGST) Total cost of product = Rs.2, 210

Thus in GST system credit can be taken of the GST already paid.

Every tax payer covered by GST has to take following steps: (i) NSDL has created a pilot portal known as GST Pilot Portal”(ii) Every tax payer covered by GST will be issued a 15 digit common identification number called

GST Identification Number (GST IN) a PAN based number (iii) Dealers can fill an online application form in which they need to give their details and upload

documents. Thus GST is a destination based tax on consumption of goods and services. It is proposed to be levied at all

stages right from manufacturing up to final consumptions with credit of taxes paid at previous stages

available as set off. Only the value additions will be taxable and burden of tax will be borne by the final

consumer. However it has its cons such as backward states used to have opportunities to compete which

would now not be possible and some industries will have to dismantle the old ways of business.

Priyanka kathuria B.com

If GST Bill was passed by UPA government, it would have become Rajiv Gandhi Vastu Evam SevaKar Yojana

''CConsumer is the king'', said our Prime Minister Shri Narendra Modi. He also added

that ''with GST we intend to bring uniformity in taxes''.

'GST is an important move to free the nation from tax terrorism but

WHAT IS GST?

It means Goods and Service Tax which will eliminate many indirect taxes like VAT ,Central Excise duty,Sales Tax,Service Tax etc.It is described as one tax for one nation.

It is a Canadian value-added tax levied on most goods and services sold for domestic consumption. The tax is levied to provide revenue for the federal government. The GST is paid by the consumer, but it is levied and remitted to the government by business selling goods and services.

GST – Goods and Service Tax is being glorifiedas a taxation system that will ease the trade and industry. As a result only one indirect tax will be required to be paid by the trade and industry. All other indirect taxes like Central Excise Duty, Service Tax, Custom Duty, VAT, Sales Tax, Octroi Tax, Luxury tax etc. will be subsumed in GST.

� GST will be levied on in three ways as :

� Central GST(CGST) – levied by Centre

� State GST(SGST) – levied by State

� Integrated GST(IGST) – levied by CentralGovernment on interstate supply of goods and services.

� buyer and deposit it with Centre and Staterespectively.

� Inter-state transactions – Integrated GSTwill be levied based upon the destination principle. Tax will be transferred to the importing state. Exports and supplies to SE units will be zero rated.

It will be levied on sale, manufacture and consumption of goods and services at a national level on two types of transactions

(i) Intra state transactions – seller will collect the GST and SGST from the

WHY GST?

It is levied to iron out all the wrinkles in taxation system. Expected GST rate is 16-17% which is much lesser than current rate of 35-40%.

Consider the following example

A manufacturer manufactures shirts. Inputs he uses are- Cloth, thread, button; costing Rs 100, including tax of Rs 10.

In this process he adds a value of Rs 30, Gross value of shirt is Rs 100+30= Rs 130, and tax rate is 10%. So, tax on his shirt is Rs 13. But under GST he can set off this tax as against the tax he has already paid on raw materials. Effective GST on manufacturer is Rs 23-20= Rs 3. This will ensure a complete and comprehensive mechanism of tax credit and will help to strengthen the trust between states and centre. Introduction of gst can't be seen as a victory of a party or government, it is a win for the democratic ethos of India and victory for everyone.

Since, Rashtraneeti (national policy) is bigger than Rajneeti (politics).

Sheena Adlakha B.com

GST- A boon or bane

We hereby have made an effort to find about GST's impact, how will it works and also its advantages and disadvantages. Definition GST is a consumption based tax levied on sales, manufacture and consumption of goods and services at National level. This tax was substituted for all the indirect tax levied by state and Central Government tax. However Direct Tax like Income Tax won't be affected by GST. We should also note that GST also get right out of from natural gas diesel ,crude oil etc. Which means that GST not apply on these commodities

Advantages of GST are:

� It will abolish the cascading effect on tax i.e. double tax levied on same product will be abolished.

� It will create a common market across states

� Lead a more transparent and neutral manner to raise revenue.

� Decrease in price of products as credit of input tax is available against output tax.

� It will avoid enfeebled effect of indirect tax and improve tax compliance.

� Procedural cost reduces due to uniform accounting for all types of taxes.

� It will simplify the current indirect system

Disadvantages of GST are:

� It is a dual tax system in which state and centre collect separate tax on single transaction of sale and service.

� The Central Excise is payable up to state of manufacturing while GST is payable up to stage of sale.

� Many dealers not covered by Central Excise only pay VAT in the state. Under GST every VAT dealer pays tax.

� The rate of GST is very high comparing to the fact that small and medium industries are at present not covered by Central Excise and most of agricultural products are out of preview of Central Excise.

Conclusion GST has some advantages and disadvantages for our society and economy. In the context of Indian economy it is recommended to access the GST (goods and service tax) for the whole economy through assessment of the same through its positive influence on GDP and tax structure of India.

� India has the sixth largest refining capacity – 2.56 million barrels per day representing 2.99 per cent of world capacity.

� Estimated to be a US$ 350 billion industry, the Indian retail sector is growing at a growth rate of 47%..Wow !

Daksh Sethi B.com(hons.)

Millionaire! It's a title you may have never dreamed you could ever give yourself. But what if you could? Imagine all the good you could accomplish in the world. Believe you can become one. It could be simpler than you think. Simple tasks are not always easy tasks. If I was to hand you a spoon and ask that you dig a hole 9 feet down into packed soil, that'd be straightforward and simple -- but not easy. Below you can find some tips which may seem surprisingly simple and familiar, but we should not underestimate their effectiveness.

1. Work Smarter and Harder than Your CompetitionIdentify your competition. How hard are they working? What are some differentiators you can bring to your workplace or market? Start by working smarter. There's no use in working harder if your work isn't effective at producing income -- you'll be spinning your wheels. Simple, common sense changes can greatly improve your effectiveness: Don't sell ice cream cones on your front lawn in the dead of winter. Instead, set up a booth at the park in the sizzling summertime. "I'm not afraid to die on a treadmill. I will not be outworked. You may be more talented than me. You might be smarter than me. And you may be better looking than me. But if we get on a treadmill together, you are going to get off first or I'm going to die. It's really that simple. I'm not going to be outworked." -Will Smith, actor

2. Learn from Your Mistakes and Move OnMistakes are difficult to swallow. I think our first gut reaction to the realization we messed up is to shift blame -- to others or to circumstances. The very best way forward is to admit we fumbled the ball. Some people, when faced with their own inadequacies, beat themselves up. And you know what that does? It paralyzes them from making the decisions they need to make to achieve success. So, take the simple step to fess up and move on. Millionaires don't give up because of a few silly mistakes.

"Only those who are asleep make no mistakes."

3. Build Something That You Would Love -- And Experiment, TooYou can read book after book about how to research what your customers will love, and by the time you deliver it, they'll be bored with it. If you're the entrepreneurial type work on projects you can get excited about. Chances are, if you create something that you'd use and love, others will too. Millionaires understand that some of the best ideas don't come out of costly research but out of a passion for making the world a better place.

4. Start Investing -- It's Simpler Than You ThinkMillionaires many times become millionaires -- and stay millionaires -- because they invest. You really only have three decisions to make: how much money to invest, how often you want to invest it, and how you want your asset. Boom! You're done. Just start somewhere. It's OK if you don't have a lot of money to invest right away. Start investing a few bucks. Also, once you start investing, don't abandon the ship. The stock market has its ups and downs. Just ride the wave. Think long-term.

"Rule No. 1: Never lose money. Rule No. 2: Never forget rule No. 1." -Warren Buffett, CEO of Berkshire Hathaway

A woman can make any man millionaire. If he is a billionaire.

Aman Chourasia, B.com(Prog.)

CSR in India has traditionally been seen as a philanthropic activity. And in keeping with the Indian tradition, it was an activity that was performed but not deliberated.CSR (CORPORATE SOCIAL RESPONSIBILITY) can be defined as a business approach that can contribute to sustainable development by providing economic, social and environmental benefits for all stakeholders. CSR is also termed as “corporate conscience", "corporate citizenship "or "responsible business". The aim of CSR is to increase long term profits and shareholder’s trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate action. CSR strategies provide the company an opportunity to make a positive impact on the environment and stakeholders including consumers, employees investors and others.

RULES AND REGULATIONS REGARDING CCSR

With the passage of the Companies Act, 2013 the mandate for corporate social responsibility (CSR) has been formally introduced to the dashboard of the Boards of Indian companies. The practice of CSR is not new to companies in India. However, what this Act does is bring more companies into the fold. Sec 135 of the Companies act 2013 provides the threshold limits for the application of the CSR provisions to a company. According to Sec 135 a company whose

1. Net worth is Rs. 500 cr or more

2. Turnover is Rs. 1000 cr or more

3. Net profit is Rs. 5 cr or more

is required to spend at least 2% of its average net profit for the immediately preceding 3 financial years for CSR activities. Also the qualifying company is required to constitute a committee of 3 or more directors. It is observed that the

companies who have incorporated CSR in their strategies are earning higher profits. By requiring companies, with a minimum net profit of 5 crore INR, to spend on CSR activities, the Companies Act, 2013 is likely to bring in many SMEs into the CSR fold.

EXAMPLES:

1. Hindustan Unilever Limited is a MNC and ranked 7 in global 100 most sustainable corporations in the world. One of the major and unique initiatives is the sustainable tea programme on a partnership based model with the rainforest alliance. Unilever aims to source all of lipton tea bags from rainforest alliance certified farms by 2015.

2. Mahindra and Mahindra: The KC Mahindra education trust was established in 1953 with the purpose of promoting education. Its vision is to renovate the lives of people in India through education and financial assistance across age groups and across income strata. The KC Mahindra educational trust undertakes a number of education plans which make a difference to the lives of worthy students. The trust has provided more than Rs. 1.5 crore in the form of grants, loans and schools.

Thus the Companies Act, 2013 has introduced the idea of CSR to the forefront and through its disclose-or explain mandate, is promoting greater transparency and disclosure. Schedule VII of the Act, which lists out the CSR activities, suggests communities to be the focal point. By discussing a company’s relationship to its stakeholders and integrating CSR into its core operations suggestion is made that CSR needs to go beyond communities and beyond the concept of philanthropy. It will be interesting to observe the ways in which this will translate into action at the ground level, and how the understanding of CSR is set to undergo a change.

Shivangi Jain B.com(hons.)

JOURNEY FROM RAGS--TO--RICHES

"Success and Failure are both part of life, Both are not permanent"

NIRMA - KARSANBHAI PATEL

Karsanbhai Patel used to make detergent powder in the backyard of his house in Ahmedabad and then carry out door to door selling of his handmade product. He gave money back guarantee with every pack that was sold. He managed to offer his detergent powder for Rs. 3 per Kg when the cheapest detergent at that time was Rs.13 per Kg and so he was able to successfully target the middle and lower middle income segment.

“SABKI PASAND NIRMA”

HONDA- SOICHIRO HONDA

Soichiro Honda (Founder of Honda Motor Co. Ltd) spent his early childhood helping his father, a blacksmith, with his bicycle repair business. He for six years worked as a car mechanic before returning home to start his own auto repair business in 1928.In 1937, Honda began producing piston rings for small engines, which led to manufacturing small engines to be used in motorcycle .In 1948 he started producing complete motorcycles as president of HONDA MOTOR COMPANY.

"START SOMETHING SPECIAL"

FOREVER 21 - DO WON CHANG

Do Won Chang and his wife moved to America from Korea in 1981. When they first arrived , in America, Do Won Chang was forced to work three jobs at same time to support them - as janitor, a gas station attendant, and in coffee shop. Eventually they were able to open their first clothing store in 1984.

That one store grew into FOREVER 21, which pioneered fast fashion and is now a multinational, 480 Store Empire that generates around $3 billion in sales a year.

KS FILM PRODUCTION - KALPANA SAROJ

Kalpana Saroj was a Dalit female married at the age of 12.She faced physical abuse at the hands of her husband's family members, left her husband, attempted suicide after being ostracized by villagers. Kalpana's life was hard. She moved to Mumbai and started KS FILM PRODUCTION which was financed using government loans, tailoring business and furniture shop. "Ivy League Degree and Fancy MBAs are not what make an Entrepreneur. Grit, perseverance and a superhuman ability to have faith in you does." KALPANA SAROJ.

Muskan Arora,B.com(hons.)

FFinance-Life blood of business

What is this business finance?

Business finance refers to money and credit employed in a business. It involves procurement and utilization of funds, so that, business firms are able to carry out their operations effectively and efficiently. In every business, efficient and effective management of funds is important for growth of the business.

Why is it essential?

Business finance creates budgets through forecasting efforts. Budgets are prepared on spreadsheets that contain line items, which represent how much money will be useful for keeping financial activities on track as well as gauging company's spending and saving habits.

Thus, business finance is the essence of business.

Warning/Words of Caution- Each type of financing should be used with caution and vigilance. Taking on too much debt can dilute company's performance metrics such as debt to assets and times interest earned ratios, as well as, reducing profit margins. Financing too heavily through equity can cause original company founders to lose control of the company completely, over time. Investing too much money in risky investments can cause company to lose its cash reserve quickly.

Common methods of financing-

Through debt funds and thus taking advantage of credit arrangements.

Through equity investment.

Earning income through investment products that help procure interest income or increase in value of

investment.

Aashna.Taneja, B.com(hons.)

INDIAN STOCK EXCHANGES

There are 24 stock exchanges in

India, 20 of them being regional

ones with allocated areas.

The following are the names of the various stock exchanges in India: 1. The Mumbai Stock Exchange 2. The Ahmedabad Stock exchange Association Ltd. 3. Bangalore Stock Exchange Ltd. 4. C Stock Exchange Association Ltd. 5. Calcutta Stock Exchange Association Ltd. 6. Cochin Stock Exchange Ltd. 7. Delhi Stock Exchange Association Ltd. 8. Guwahati Stock Exchange Ltd. 9. Hyderabad Stock Exchange Ltd. 10. Jaipur Stock Exchange Ltd. 11. Kanara Stock Exchange Ltd. 12. Ludhiana Stock Exchange Association Ltd. 13.Madras stock Exchange Ltd. 14.Madhya Pradesh Stock Exchange Ltd. 15.Magadh Stock Exchange Ltd. 16.Mangalore Stock Exchange Ltd. 17.Pune Stock Exchange Ltd. 18.Saurashtra Kutch Stock Exchange Ltd. 19.Uttar Pradesh Stock Exchange Association 20.Vadodara Stock Exchange Ltd. 21.Coimbatore Stock Exchange 22.Meerut Stock Exchange Ltd. 23.Over The Counter Exchange of India 24. National Stock Exchange of India.

Nikita Chhabra B.com(hons.)

STOCK EXCHANGES Most of the trading in the Indian stock market takes place on its two stock exchanges: the Bombay stock exchange (BSE) and the national stock exchange (NSE). the BSE has been in existence since 1875 and NSE in 1994. Both exchanges follow the same trading mechanism, trading hours, settlement process, etc. At the last count, the BSE had about 4,700 listed firms, whereas the rival NSE had about 1,200. out of all the listed firms on the BSE, only about 500 firms constitute more than 90% of its market capitaliza tion; the rest of the crowd consists of highly illiquid shares.

MARKET INDEXES The two prominent Indian market indexes are Sensex and Nifty. Sensex is the oldest market index for equities which includes shares of 30 firms listed on the BSE and represents about 45% of the index's free-float market capitalization. It was created in 1986 and provides time series data from April 1979, onward. Another index is the S&P CNX Nifty which includes 50 shares listed on the NSE and represents about 62% of its free-float market capitalizatio

Indu Tokas B.com(hons.)

WHY TO BECOME AN ENTERPRENEUR

What leads a person to strike out on his own

and start a business? Perhaps a person has been laid off once or

more so an idea strikes his/her mind that why not be a leader

apart from working under somebody else. Some people are actually repulsed by the idea of working for

someone else. Some people object to a system where reward is

often based on seniority rather than achievement, or where they

have to abide in others culture. In contrast, some people are attracted to entrepreneurship by the

advantages of starting a business.

The reason why people usually get attracted toward this move

includes the following:

•Entrepreneurs are their own bosses. They are the decisions making authority. They choose whom to do business with and

what work they will do. They decide what hours to work, as

well as what to pay and whether to take vacations.

• Entrepreneurship offers a greater possibility of achieving significant financial rewards than working for someone else.

• It provides the ability to be involved in the total operation of

the business, from concept to design and creation, from sales to

business operations.

•It offers the prestige of being the person-in-charge.

•It gives an individual the opportunity to build equity, which can be kept, sold, or passed on to the next generation.

A number of entrepreneurs are of the opinion that managing their own business offers far greater security than being an employee elsewhere. They feel entrepreneurship enables them to acquire wealth quickly and cushion themselves against financial insecurity. So, while some people feel that being employed is less risky, entrepreneurs feel that they are better off starting a business of their own. Today, there is the increasing awareness about entrepreneurship. People aren’t confining themselves to one business.

No one reason is more valid than another; none guarantee success. However, a strong desire to start a business, combined with a good idea, careful planning, and hard work, can lead to a very engaging and profitable endeavour

Ruchita Saxena B.com(hons.)

WWAY TO SUCCESS

1. KNOW THE DIFFERENCE BETWEEN AN ASSET AND A LIABILITY.

This is one of the reasons why there

is a wide gap between the rich and

the poor. The poor and middle class

acquire liabilities that they think are

assets, while the rich know the

distinction between the two and

focus on acquiring assets rather than

liabilities.

2. LEARN TO USE AND ORGANIZE KNOWLEDGE

There are two kinds of knowledge.

One is general, the other is

specialized.. So the focus is to learn,

“How to organize and use knowledge after you acquire it.”

3. DON’T WORK FOR MONEY

Most people focus on working for

pay and benefits that reward them in

the short term. They go to work, get

their paychecks, balance their

checkbooks and that’s it. The rich on the other hand, seek work for what

they will learn, more than what they

will earn. “Successful people do not work for money; they make money

work for them.”

Aashna TanejaB.com(hons.)

It looks like 2,000 citizens in Finland will welcome the new year withoutstretched arms. These Finns are the lucky recipients of a guaranteed income beginning this year, as the country’s government finally rolls out its Universal Basic Income (UBI) trial run. UBI is a potential source of income that could one day be available to all adult citizens, regardless of income, wealth, or employment status.

What is UBI? All who are covered under the National Health Insurance (NHI) scheme of Finland are issued a personal health insurance card, the Kela card. By presenting your card at the pharmacy or at many private medical clinics, you can get a direct, on-the-spot reimbursement for your costs.

How will it take place?

This pioneering UBI program was launched by the federal social security institution, KELA. It will give out €560 (US$587) a month, tax-free, to 2,000 Finns that were randomly selected. The only requirement was that they had to be already receiving unemployment benefits or an income subsidy. The program allows unemployed Finns to not lose their benefits, even when they try out odd jobs. Incidental earnings do not reduce the basic income, so working and self-employment are worthwhile no matter what. If successful, the program could be extended to include all adult Finns.

Purpose and Aim Its purpose is to reduce the work involved in applying for subsidies, as well as free up time and resources for other activities, such as making or applying for work. Furthermore, the Finnish government, as well as UBI advocates, may see how this program can end up saving more money for Finland in the long run – as it is less costly than maintaining social welfare services for the unemployed. “Some people think basic income will solve every problem under the sun, and some people think it’s from the hand of Satan and will destroy our workethic, "said Olli Kangas, who oversees research at Kela, about the program.

Conclusion UBI is without a doubt, controversial. There is an ongoing debate as to whether or not it’s a workable system. Of course, the only real way to definitively find out is to put the system to the test – hence, Finland’s experiment. After its two-year run, the government will have enough data and comparative analysis from the 2,000 participants and a control group of about 1,73,000 non-participants from the same background ,to see just how effective a UBI program could be.

Pratha Bhatia B.com(Prog.)

PParadisiacal Finland… WANT TO TRAVEL WITHOUT VISA? To travel is a magnificent thing and as a great man once said, each year travel to a place you have never been. While there are numerous delightful sights to visit in India but there are many countries that can be explored and that too without permissions.

The Countries that can be visited from India without a Visa are:

� Bhutan

� Dominica

� Jamaica

� El Salvador

� Fiji

� Ecuador

� Grenada

� Haiti

� Mauritius

� Micronesia

� Nepal

� Saint Kitts and Nevis

� Saint Vincent and the Grenadines

� Sri Lanka

� Trinidad and Tobago

� Turks & Caicos Islands

� Vanuatu

� South Korea

� FYRO Macedonia (the Former Yugoslav Republic of Macedonia):

� Svalbard

� Montserrat

So there are some places outside India where you are welcomed without a visa but you will definitely need a great company for sure.

Saurabh GuptaB.com(hons.)

PPUBLIC RELATIONS (PR)

"If I was down to the last dollar of my marketing budget I'd spend it on PR!" – Bill Gates

WHAT IS PUBLIC RELATIONS & IT’S NEED?

PR is the persuasion business, a practice of creating & maintaining goodwill of an organisation in the eyes of its public such as customers, employees, investors, suppliers etc., usually through publicity and other non-paid forms of communication.

TOOLS OF PUBLIC RELATIONS

� Write and distribute press releases.

� Write speeches & pitches about a firm & send them to the journalists.

� Conduct special events for media coverage.

� Conducting market researches on the firm.

� Writing & blogging for the web.

� Social media promotions.

� Providing the media with opinions or comments on important issues.

� Employee’s communication. � Social Responsibility i.e. society’s welfare.0

FOREDEALS OF PUBLIC RELATIONS Nowadays when the number of big business houses are soaring day by day , it has become mandatory for companies to hire PR agencies . PR agencies not only establish a favourable image of its clients but also brings Creditability to it. The same is a very important element in today’s world ,since customers have become very conscious of the quality and their spending . Also , PR practitioners make it much easier to aim and fire the target market that the company is hoping to reach. Also hiring a PR agency is much cheaper in comparison to advertising.

ADVERTISING & PUBLIC RELATIONS ARE DISTINCT It is often misunderstood that that PR people do the same job as advertisers do. However there is a thin line between the two which separates them. Both advertising and PR share the same objectives i.e. promotion of their client, brand or idea .Also they might using same tools to achieve those goals .But difference lies in that advertising is a “paid” form , while PR is an “earned” form. This is so because PR agents convince the reporters or editors to write a positive story about their clients.

“Thus PUBLIC RELATIONS PLAY A VERY SIGNIFICANT ROLE IN A COMPANY’S RUNNING , THEREFORE IT CANNOT BE IGNORED & CAN BE STATED AS THE ‘NEED OF THE HOUR’ ”.

Sejal Arora B.com(hons.)

Failure- Good for Success!

According to Pauline Estrem “To achieve greatest success, you have to embrace the prospect of failure.” The sweetest victory is the one that’s most difficult. The one that requires you to reach down deep inside, to fight with everything you’ve got, to be willing to leave everything out there on the battlefield—without knowing, until that do-or-die moment, if your heroic effort will be enough. Society doesn’t reward defeat, and you won’t find many failures documented in history books. The exceptions are those failures that become steppingstones to later success. Such is the case with Thomas Edison, whose most memorable invention was the light bulb, which purportedly took him 1,000 tries before he developed a successful prototype. “How did it feel to fail 1,000 times?” a reporter asked. “I didn’t fail 1,000 times,” Edison responded. “The light bulb was an invention with 1,000 steps.”

Failure Is Life’s Greatest Teacher

When we take a closer look at the great thinkers throughout history, a willingness to take on failure isn’t a new or extraordinary thought at all. “Failure and defeat are life’s greatest teachers [but] sadly, most people, and particularly

conservative corporate cultures, don’t want to go there,” says Ralph Heath.

However, in today’s post-recession economy, some employers are no longer shying away from failure—they’re embracing it. According to a recent article in Business Week, many companies are deliberately seeking out those with track records reflecting both failure and success, believing that those who have been in the trenches, survived battle and come out on the other side have irreplaceable experience and perseverance.

“The quickest road to success is to possess an attitude toward failure of ‘no fear.’ ”

“One of the biggest secrets to success is operating inside your strength zone but outside of your comfort zone. “Heath says. Although you might fail incredibly, you might succeed incredibly—and that’s why incredible risk and courage are requisite. Either way, you’ll learn more than ever about your strengths, talents and resolve, and you’ll strengthen your will for the next challenge. If this sounds like dangerous territory, it can be. But there are ways to ease into this fearless mind-set.

Saurabh Gupta B.com(hons.)

GROWING ERA OF BUSINESS TRANSPARENCY!! “A lack of transparency results in distrust and deep sense of insecurity “– Dalai Lama

The concept of “need to know” has undergone a significant shift in the recent years. With the entire world of information only a click away and social media platforms keeping everybody well connected, people increasingly feel that they need to know and share everything with everybody.

Transparency is a new goal for many businesses, winning over shareholders, employees and the general public. With the help of transparency businesses can achieve a certain level of trust that it wouldn’t have achieved otherwise. Let us take an example of 2 companies, Company X and Company Y with the same operations, same revenue, overall market risks, growth rate and return on capital. The difference is that the Company X is a single business and is transparent about its functions whereas Company Y has numerous business firms and subsidiaries with complex financials and low transparency.

Which company according to you will have more value? YES! Company X will have more value. The reason is simple, less information means less certainty for the investors. When financial statements are not transparent, the investors can never be sure about the company’s real fundamentals and true risk. The investors generally steer clear from such firms. Medha Gandotra B.com (hons.)

IIMPACT OF CHINESE PRODUCTS ON INDIAN MARKET India and China are two neighbouring strong economies in Asia. The

Globalisation has internal and external impact on both the economies. Chinese

good have invaded almost all the sectors of the Indian economy and we have no

escape from the Chinese dragon.

Be it anything from needle to toys, electronic gadgets, hot water bottles, Diwali

crackers you will find the Chinese version of the same in India at much cheaper

price. The price of Chinese goods is 10-70% lower than that of Indian goods.

Low price, bulk availability, and variety are some of the favourable features of the Chinese goods in India.

Chinese products in huge quantity are put into Indian market and adversely affecting the Indian units.

Chinese goods are not only affecting the domestic business and Indian market but also affecting the export

market of our country. Indian goods are being replaced by ‘Made in China’ label both in India as well as abroad. Made in China label is slowly capturing the every segment of Indian market such as electronic

goods, textile and garment industry, toys, medicines, car components etc. The import of the Chinese goods is

having a huge impact on the small scale industries and manufacturing units in India.

Some manufacturers in India are even importing Chinese goods and selling these under their label. Indian

manufacturers are especially importing the non-branded smart phones from China and selling these with

warranty and service. In order to sell dual-SIM smart phones in India China Wireless Technologies tied up

with Reliance Communications, India’s second-largest telecommunications service provider.

To safeguard the domestic manufacturers from the Chinese goods there is a dire need to change the policies

and add duties. It is required that India should not permit itself to turn into a dumping ground for the excess

production of the good s in China.

China also asserted that any such boycott would not have much impact on its exports, but "without proper

substitutes, the biggest losers of the boycott of Chinese goods will be Indian traders and consumers".

Vijay Sen Yadav B.com(hons.)

MAKE IN INDIA…

It is a long time since heard a voice

rise up hence not one from the people but from the powerful not he a politician of credit but a bureaucrat of merit not with an ordinary post in terms one of the

top executives very firm talks, not in tune with a government speaks a little different with atonement says he that “Made in India should change as “Make In India for India”

truly he is a man “Made In India: and behaves like “Made For India” as he stays back in his country with his overseas honours degrees an Indian who acts with prudence not obeys with undue reverence Hope, you got my reference he is Raghuram Rajan a man with a difference.

Saurabh Gupta B.com(hons.)

WORLD FACTORY: CHINA Today when we see the products around us, we find most of them are made in China. Sometimes it seems that

everything thing around us is made in China expect the Chinese food we get on stalls in market! But have you

ever thought why everything is made in China? What are the reasons that make China the world factory? Let's

try out to find the reasons behind this.

Now a question comes in mind at what cost China is doing all this? The answer is natural environment. Due to

development China has suffered too. It is facing the problem of uncontrolled pollution. In the winters of 2012,

Beijing was covered by too much of smog. It has already become one of the largest energy consumer in the

world, and around 70% energy comes from coal. By 2030 it is estimated that China will produce around

12000million metric tons carbon dioxide, almost twice as much India will. Living in a Chinese city would be

like smoking 5 cigarettes at the same time.

To sum up the growth of China we can note that:

� Labour supply: There is a plenteous supply of workers in China with a stable stream of rural-urban migrants in search of work. This is due to the mechanization of agriculture leading to unemployment and under-employment in rural areas and simultaneous growth in industrial work in urban areas. It is estimated that 500,000 million people will leave the Chinese countryside in search of work over the next two decades.

� Female participation in the workforce: China’s workforce is characterized by a higher than average female participation in manufacturing industry. This, along with the One-Child Policy also provides women to be less involved in child-raising for a shorter period than in many other countries, has made a much larger workforce available.

� Political system: The non-democratic and authoritarian political regime in China has meant that it has been possible to embrace western-style free market economics while maintaining control over the political system. In many ways, the planned economy of China (where the state controls economic activity rather than private business) has accelerated growth because the government controls all decision-making.

� Strong leadership: Chinese politicians are said to feel a greater responsibility to the nation than to them. Strong leadership from the head of state has been a major factor contributing to economic success.

� Free market economics: China first began moving away from a centrally planned economy towards a market-oriented system in 1978. Deng Xiaoping was Mao’s successor and he sought to bring an end to China’s relative economic isolation.

� Special Economic Zones and FDI: FDI in China is much larger compared to India. It allows foreign investors 100% equity investment, besides the freedom to hire and fire workers.SEZ policy of China is of Central significance inducing FDI. SEZs are offering robust infrastructural facilities for FDI.

� Private enterprise: China has succeeded in placing greater reliance on industrial sector compared to India. It is perhaps owing to : (I) GLF (the Great Leap Forward), a campaign launched in China in 1958 focusing on widespread industrialization of the country , encouraging people to set up household industries in their backyard , and (ii) policy of 'reforms and opening up ' launched in 1978 which gave a big push to China's manufacturing export.

� Investment in infrastructure: The government has built many new roads, improved the rail system and made China’s major rivers navigable all year round. China has five of the ten largest container ports in the world (including Shanghai and Shenzhen). Urbanization has also been encouraged with a robust urban-construction programme.

� Economic diversification: China has recently started to diversify into Research and Development, specialist manufacturing and hi-tech industry. It is investing labour and capital in innovation so that it can sustain its economic growth and reduce the risk involved in having a narrow economic base.

Skill Development and Entrepreneurial Cell

Convenor: Dr.Anjali Gupta (2016-17)

The Skill Development and Entrepreneurial Cell in association with the Department of Commerce has commenced an add on course relating to – Mastering Stock Markets - Experiential Learning in the college premises in association with BSE Institute Ltd. The course is proposed to be a short duration course on Stock Markets to be conducted jointly by Atma Ram Sanatan Dharma College (A.R.S.D. College) and Bombay Stock Exchange Institute Limited (BSE).The objective of the course is to impart knowledge and awareness about the securities markets and thereby upgrade the skills and proficiency of the participants of the course. The duration of the course is 100 hrs. It will cover topics like introduction to stock and financial market, derivatives, trading system, fundamental analysis, technical analysis, market operations, actual trading and Practical -training. For the same an Inauguration session was held on 29th January 2017 in the Seminar Room of the college to

announce the formal commencement of the classes of the add on course. The welcome speech and the

introduction was given by Dr. Anjali Gupta .She highlighted the need of awareness about stock markets. It

was followed by the lightning of the lamp. The session had Mr. Pawan Jaggi, Chairman, Governing Body,

A.R.S.D. College as the Chief Guest. He shared his experiences with the students relating to the trading

aspects of the stock markets as a businessman and investor. Mr. G.P.Madan, Partner Madan Law Offices,

Advocates & Solicitors was the Guest of honour. He highlighted the changes in the economy and their impact

on the stock market. The session also had Dr. Gyantosh K Jha - Principal, A.R.S.D College as a guest. He

addressed and appreciated the students in showing enthusiasm for such initiatives by the college. He

announced about that more such courses were in pipeline. The session also had Mr.Vijay Kaushik and

Mr.Vinay Gaur from BSE Institute Ltd. The address by the guests was followed by presentation of

mementoes. To conclude the session Dr.Charu Mathur presented the vote of thanks by acknowledging

presence of all the guests.

COMMERCICO - The Annual Commerce Fest

The Commerce Department, ARSD College, University of Delhi organised the Annual Commerce Fest, COMMERCICO on 2nd and 3rdMarch 2017 under the guidance of Dr. Uma Singh and Dr. Anjali Gupta.

The festival started with the inauguration ceremony. The ceremony took place in the seminar hall where Chief Guest of the day C.S Ranjeet Pandey, Dr. G.K. Jha, Principal, A.R.S.D College, Coordinators from BSE for the mock stock event Prof. Sanjeev Das, teachers and students from department of commerce were seated.

Dr. Anjali greeted the audience with a welcome speech. Then lamp was lighted by the guests. The guests were presented with saplings as a token of gratitude because we at ARSD College believe in green and clean environment.

There were about fifty to sixty students present in the seminar hall. The introduction of the festival was given by Dr. Uma.S.Singh. Then Principal Sir addressed the audience .He expressed his delight over the efforts made by the students to bring forth the event. Chief Guest of the day C.S Ranjeet Pandey gave an enlightening speech on the topic “Demonetisation and its impact on the Professionals”. He was of view that this step by the Government must be observed by everyone keeping in mind the larger and long-term perspective. After presentation of mementoes to the guests, Dr. Uma.S. Singh presented the vote of thanks and ended the ceremony.

There were various events lined up. MOCK STOCK was the first event for the day. There were approximately 30 teams which participated in the event. Prof. Sanjeev Das and Mr. Vinay Gaur gave a brief introduction to the participants about the competition.

The clamour at the moment clearly witnessed the excitement among the participants. All the COMMERCICO team members were seated as the companies and Prof. Sanjeev constantly created thrill among the participants by shouting the change in price of shares of different companies. Also, the team members created hullaballoo for creating upheaval.

Lastly, the volunteers checked the calculations made by the participants and the winner was announced. There were three prizes given in the event ( First, Second and Consolation prize).

Poster Making was second event for the day. Judges for the event were Dr Ekta Duggal, Asst.Prof., Moti Lal Nehru College and Dr Arvind Kumar, Lady Shri Ram College. Two winners were announced one of them being from Gargi college. The topic given for the poster making was Demonetisation. The judges were felicitated with saplings and mementoes as a token of appreciation.

The first day of COMMERCICO ended with fervour and feat. Second day of the festival witnessed events like Bizz Quiz, 50 ka Funda, Word Capture and other games.

First event of the day was Bizz Quiz where participants had to write answers for the business world related questions shown on the projector screen in the seminar hall. Judges for the event were Dr. Monika Aggarwal ,Asstt. Prof. Aryabhatta College and Ms. Ruchika Kaura , Asstt. Prof, A.R.S.D College.

The participants were addressed by Dr. Uma.S.Singh. Her welcoming speech created keenness among them. The event started with excitement and rules for the competition were duly explained to the participants. Each question was shown for 10 seconds and the competition had 3 rounds. Two prizes were given for the event. The judges were felicitated with saplings and mementoes as a token of appreciation.

The second event lined up for the day was 50 Ka Funda. The theme behind this event was to idealise the most profitable business with just Rs. 50 as capital. There were approximately 15 to 20 teams.

This event was judged by Mr. Ravinder Pant and Mr. Purusshottam K. Arya. Both the judges addressed the participants. Teams were allotted 15 minutes of time to create the best out of the rest business idea.

Thereafter, the participants came and explained their ideas and were given appropriate judgement. Two prizes were given for the event.

The final event of the day was Word Capture. In this event participants had to click pictures related to the word given and give them an appropriate caption. About 25 contestants participated in this event.

Dr. Anjali Gupta addressed the participants. The judge for the event was Ms. Parminder Kaur, Asstt.,Prof. of A.R.S.D College. The rules were duly explained to the participants and the topic was “SCARCITY”. Very enthusiastically the participants clicked the pictures and presented them in the best possible manner.

After going through all of them two prizes were given for the event. The judges were felicitated with saplings and mementoes as a token of appreciation.

Also, various games were organised by the COMMERCICO team in the Commerce Department which had huge participation from the students.

With this all the Commerce festival came to an end successfully. We would like to appreciate and thank all the teachers of the Department of Commerce specially Dr. Uma and Dr. Anjali for constantly guiding and motivating COMMERCICO team and making this festival a success.

Reflections 2016-17

Association and Seminar (Convenors: Dr.Uma S.Singh and Dr.Anjali Gupta))

PERSONAL INTERVIEW AND GROUP DISCUSSION:

The commerce department of A.R.S.D College organized a

workshop on 22 august 2016 focusing on the problems one face

in Group discussion or an interview in association with Career

launcher. A total of 180 people chaired at the seminar. Dr.

Anjali Gupta and min speaker Mr. Rakesh dalal (CL educate.)

enlightened students about the importance of GROUP

DISCUSSION AND PERSONAL INTERVIEW. The event was ended up with a MOCK TEST to check

the skills of the students.

E FILING:

COMMERCE DEPARTMENT OF A.R.S.D COLLEGE

with collaboration with TAXMANN conducted a workshop

on how to file income tax return on 29th August 2016. The

workshop was conducted by ANUPAM MISHRA, MR.

SHAILESH KUMAR AND MR. GAURAV.The workshop

was started with a brief introduction about INCOME TAX.

The students were made aware about different rules and

regulations regarding filing income tax return. The students were made work on official website to give

them realistic view which will help them to file ITR in future.

VISIT: TRADE FAIR :

Commerce Department, ARSD College in association with

SEBI had organised an industrial visit on 17 November 2016 to

Indian International Trade Fair located in Pragati Maidan, New

Delhi. The students were taken to Hall no 18 where all the

players of the capital market including SEBI, NISM, NSE,

AMCs of all leading MFs were present under one roof. . The

students were asked meanings of various terms related to SEBI

and online trading. A Quiz competition having rapid fire round was held for the students related to banking,

monetary and fiscal measures.

MASTERING IN STOCK EXCHANGE :

COMMERCE DEPARTMENT OF A.R.S.D COLLEGE with

collaboration with BOMBAY STOCK EXCHANGE organised a

seminar on 11 January ‘2017. The speakers for the Seminar were: Mr

Vijay Kaushik (Faculty, BSE Institute Ltd.) and Mr Pullock

Bhattacharya (MD, BSE Institute Ltd). The objective of the workshop

was to learn the practical process of online trading, learn about proper

handling of shares and stock and different policies of trading. The

idea behind this seminar was to break their conception about undue high risk in trading with shares.

From Our Cartoonist’s Pen

Commercico Members

President Daksh Sethi

Vice President

Saurabh Gupta & Priyanka Sharma

Joint Secretary

Nupur Gaba, Ruchita Saxena, Sahil Yadav Diksha Devgan

Members

Muskan Arora, Aman Chourasia, Medha Gandotra,

Pratha Bhatia, Aashna Taneja, Madhav Kumar, Manav Gupta, Apoorva Gandhi, Shruti, Bhanupriya, Harsh Verma, Mukul