FMCG IndustryFMCG Industry

NishthaPGDM 1 B

Roll No. 19/061

• In India, the FMCG industry is the fourth largest sector and can be classified under the premium and popular segments.

• FMCG industry, alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packaged goods.

• The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval.

• Some of the prime activities of FMCG industry are:– Selling– Marketing– Financing– Purchasing– Operations– Supply chain– Production– General management

Common FMCG products

• Some common FMCG product categories include– food and dairy products– glassware– paper products– pharmaceuticals– consumer electronics– packaged food products– plastic goods– printing and stationery– household products– photography– drinks etc

JOB OPPORTUNITIES IN FMCG INDUSTRY

• FMCG industry creates a wide range of job opportunities. This industry is a stable, diverse, challenging and high profile industry providing a wide range of job categories.

Leading FMCG companies

• Some of the well known FMCG companies are Dabur India Ltd, GlaxoSmithKline Consumer Healthcare Ltd, Nestlé, Hindustan Unilever Limited, Procter & Gamble, Coca-Cola, Carlsberg, Britannia etc.

GlaxoSmithKline Consumer Healthcare Ltd

• GlaxoSmithKline is a leading healthcare company born out of the merger of two leading international organizations: GlaxoWellcome and Smithkline Beecham. GSK Consumer Healthcare Ltd and GSK Pharmaceuticals Ltd are the two businesses of GSK in India.

• It is one of the largest players in the Health Food Drinks industry in India. The company is an Indian associate of GlaxoSmithKline plc, UK. The company's principal activities are to manufacture and distribute a wide range of healthcare foods, drugs, pharmaceuticals and dairy products

PRODUCTS

• The products include– malted milk food– malted foods– Biscuits– energy and protein foods– milk powders– Ghee– milk fluid and– milk cream.

• GSK continues to dominate the Rs32bn Malted Foods Drinks (MFD) segment with a strong 70% market share despite rising competition from players like HUL, Amul and Dabur. The MFD segment continues to witness double digit volume growth and with low penetration levels, the scope for growth remains high.

SWOT

STRENGTHS

• Global Manufacturing and Supply Network• Focused Research and Development

Capabilities• Diversified Product Portfolio• Strong Financial Performance

WEAKNESSES

• Limited Investor Confidence• Patent Infringement Claims

OPPORTUNITIES

• Target Indications - Market Potential• Growth in Emerging Markets• Strategic Agreements• New Product Launches and Approval

THREATS

• Uncertain R&D Outcomes• Growing Parallel Trade• Competitive Pressures