NISO Webinar: Evolving Trends

in Collection Development Part 1:

New Models for Journal Article Access

Wednesday, March 6, 2013

Speakers: Cyril Oberlander, Roy S. Kaufman, William (Bill) Park

http://www.niso.org/news/events/2013/webinars/article_access

Articles Just-in-TimeLibraries & Get It Now

Cyril OberlanderLibrary Director

State University of New YorkGeneseo College

cyril@geneseo.edu 585-245-5528

Articles Just-in-TimeLibraries & Get It Now

Cyril OberlanderLibrary Director

State University of New YorkGeneseo College

cyril@geneseo.edu 585-245-5528

Articles Just-in-TimeWhen researchers are looking for articles, it can be an adventure…

• Open web and search pages of links and find many pay sites.

• Find full-text subscribed by Library – thank you – but with 6-8% price increases each year, libraries can’t buy subscriptions to everything and are cutting.

• Request from library and wait 24-48 hours for interlibrary loan. Free but many hands.

• What about a hybrid? Just-in-Time Articles

Subscribe to it

Buy It

Find ItSomewher

e

ILL or Borrow

it

Articles Just-in-TimeWhen researchers are looking for articles, it can be an adventure…

• Open web and search pages of links and find many pay sites.

• Find full-text subscribed by Library – thank you – but with 6-8% price increases each year, libraries can’t buy subscriptions to everything and are cutting.

• Request from library and wait 24-48 hours for interlibrary loan. Free but many hands.

• What about a hybrid? Just-in-Time Articles

Subscribe to it

Buy It

Find ItSomewher

e

ILL or Borrow

it

What happens when researchers stop

looking for articles that are too costly?

Articles Just-in-Time: Get It Now

ILL Staff View of Article Request in ILLiad

Open URL ILLiad Addon: Get It Now

Open URL ILLiad Addon: Get It Now

ILLiad Addon OpenURL SearchFinds both available full-text & Get It Now from CCC

Open URL ILLiad Addon: Get It Now

Automatic

Just click Accept

All the record

keeping is

automatic

CCC Get It Now ILLiad Addon

AutomaticThis appears when there is a match, just Click tab

& Accept to get it

Articles Just-in-Time

Filled in29 minutes

Articles Just-in-TimeWhen researchers and librarians are looking for articles, keep in mind our workflow adventure prefers a balance of affordability, simplicity, find-ability, and a timely process.

Make Workflows Make Sense

Subscribe to it

Buy It

Find ItSomewher

e

ILL or Borrow

it

Introduction and Overview

Bill Park

CEO

Agenda

IntroductionChallengesDeepDyve SolutionDeepDyve ProgressOpportunities

Confidential 14

Introduction to DeepDyve

Our Mission:“Empower unaffiliated information professionals by making authoritative research more affordable and simple to access.”

We are…–…a technology company based in Silicon Valley backed by high profile venture and angel investors

–…an aggregator of over 7 million articles from over 3000 journals sourced from over 100 leading publishers

–…an innovator that has developed a ‘Netflix for research’ to rent and view full-text articles from the cloud

Confidential 15

Challenges: Today’s Unaffiliated User

Confidential 16

JOURNAL

Among the many high expectations and promises witnessed at the etc

1 Billion visits per yearAcademic publishers receive 2 billion visits per year, half of whom are “unaffiliated” Google visitors.1

999 million turn-aways per yearA conversion rate of 0.1%. 1

1 DeepDyve research

DeepDyve - Simple, Affordable Access

Confidential 17

Time is money.Cloud access anytime,

anywhere

Personal home page of journals

…For as little as $1 per article

Research at your fingertips.

7 million articles

3000 journals

All in one place

Growing Network of Publishers

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7,000,000rentable articles, plus millions more free articles from PMC, PLoS, ArXiv and more

3,000 peer-reviewed journals

100 leading academic and scholarly publishers

0 evidence of cannibalization

Plans, Features & Benefits

Features & Benefits

Single login

7 million articles (no embargo)

Rent and read for 1 mo.

Personal home page

Weekly journal updates

Email & RSS search alerts

Google / PubMed plug-inConfidential 19

DeepDyve Plans

Freelancer

• $20 one-time payment

• 5 rental tokens

• 30 day expiration date

Professional

• $40/month

• 40 rentals per month

• 1 year expiration date

Brief History of DeepDyve

Launched service 2+ yrs ago…

Initial focus areas… Content acquisition User experience, usage data Free trials and LOTS of testing

Last year… Achieve critical mass of content New features, continued improvement Price testing, monetization

Confidential 20

Momentum From 2012 into 2013

Confidential 21

Dec-0

6

Feb-0

7

Apr-0

7

Jun-

07

Aug-0

7

Oct-0

7

Dec-0

7

Feb-0

8

Apr-0

8

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08

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8

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8

# Articles

Dec-0

6

Feb-0

7

Apr-0

7

Jun-

07

Aug-0

7

Oct-0

7

Dec-0

7

Feb-0

8

Apr-0

8

Jun-

08

Aug-0

8

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# Monthly Subscribers

Goals for 2013

• Scale and profitability• 10MM+ rentable articles• Mobile• Viral

Dec-0

6

Feb-0

7

Apr-0

7

Jun-

07

Aug-0

7

Oct-0

7

Dec-0

7

Feb-0

8

Apr-0

8

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08

Aug-0

8

Oct-0

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# Reg Users

DeepDyve User Profile

Where do they come from?– Google– Direct visits– Rental links on publisher sites

Who are they?– 95% of email addresses are .com / .co– 75% of visitors are from outside the US– 5% mobile, but fastest growing– Top 20 countries: US, UK, India, Germany, China, Canada, France,

Italy, Japan, Philippines, Spain, Iran, S. Korea, Australia, Brazil, Turkey, Taiwan, Netherlands, Malaysia and Poland

Where do they work?– Biopharma, IT, Law, Finance, and Professional services (agency)

Confidential 22

Small / Mid Corporations – Untapped Industries

Confidential 23

ESTIMATED

NUMBER RECEIPTS

NAICS DESCRIPTION OF FIRMS EMPLOYMENT ($1,000)

Total 6,049,655 120,604,265 29,746,741,904Forestry, Fishing, Hunting, and Agriculture Support 22,949 172,105 28,494,852Mining 20,682 700,887 395,569,430Utilities 6,123 622,757 573,769,194Construction 799,811 7,267,883 1,711,273,328Manufacturing 286,701 13,320,172 5,292,235,575Wholesale Trade 334,676 5,964,850 5,986,216,929Retail Trade 712,947 15,759,928 3,966,104,127Transportation and Warehousing 174,265 4,395,432 694,227,721Information 75,686 3,399,313 1,060,676,927Finance and Insurance 264,193 6,548,868 3,703,772,810Real Estate and Rental and Leasing 301,068 2,224,175 461,625,480Professional, Scientific, and Technical Services 787,157 8,179,941 1,369,803,351Management of Companies and Enterprises 28,139 3,121,402 508,012,222Administrative and Support and Waste Management and Remediation Services328,742 9,983,661 645,923,582Educational Services 77,102 3,039,385 284,266,566Health Care and Social Assistance 615,067 16,797,647 1,679,316,938Arts, Entertainment, and Recreation 116,658 2,008,567 196,051,945Accommodation and Food Services 476,957 11,564,864 610,475,522In U.S. alone, over 6MM companies with fewer than 500

employees. Key industries: Finance, Health, Sci/Tech, Mfg

- U.S. Census Bureau Statistics of U.S. Businesses, 2007

User Proliferation Faster Than Product Proliferation

Few Product Options Product

– Hard copy (print)– Electronic copy (PDF)

Pricing– Site License (highly customized)– Individual subscription / PPV

Confidential 24

Journal of Shrubbery

User Segments Institutions

– Large Academic– Large Corporate– Government

Regions– U.S.– EU, Japan

Mid-Sized Institutions– Regional, “niche” colleges– Mid-sized businesses

Small Biz, End users– Startups; departments– Individual researchers

Emerging Mkts– BRIC– AP, Etc

Industry opportunities

Unaffiliated market– Small-mid sized businesses– Emerging markets– Continued innovation on UX and new access models

Publisher market– Have moved beyond “pilot” stage– Sales/marketing collaboration to reach those segments?– Technology solutions?

Academic market– Needs and requirements less clear to us– ILL or PDA? Other?

Confidential 25

Questions?

Confidential 26

William (“Bill”) Park

wpark@deepdyve.com

408-773-0110, ext 777

Evolving Trends in Collection DevelopmentIntegrating Content, Licensing & Analytics

Roy S. KaufmanManaging Director, New VenturesCopyright Clearance Center

March 6, 2013

28

Re-imagine Information Acquisition

THEN NOW

Integrated Licensing and Content Solutions

Integrated workflows

Get It Now

Publishers’ websites

RightsLink

Analytics

PaperStats

29

Get It Now – The Beginning

• California State University System

• Interlibrary Loan (ILL) delivery times not meeting user expectations

• Current ILL borrowing process for journals outdated

• Spent over $1M for ILL and borrowed 143,830 articles in 2008-09

• Over 50% of ILL borrowed content not used

30

Get It Now

• Provides just-in-time fulfillment of journal content

• Augments an ILL operation

• Developed in cooperation with CSU and SUNY IDS

• Successful pilot program

• Easy to implement and use

• No up-front fees

31

Sample of Participating Institutions• American University

• Brooklyn Law School

• Bucknell University

• California State University System (Channel Islands, Chico, Fresno, Fullerton, Maritime, San Jose, Stanislaus)

• The College of Saint Rose

• CUNY Graduate Center

• Drake University

• Eastern Kentucky University

• Florida Institute of Technology

• Fort Valley State University

• Indiana Wesleyan University

• Ithaca College

• IUPUI

• James Madison University

• Lynchburg College

• Mount Sinai School of Medicine

• Nazareth College of Rochester

• Northeastern Illinois University

• Norwich University

• Oregon State University

• Saint Anselm College

• Shippensburg University

• Southwestern University

• SUNY System (Albany, Buffalo, College of Optometry, Fredonia Geneseo, New Paltz, Oneonta, Oswego, Tompkins Cortland, Upstate Medical)

• Tarleton State University

• Texas State University

• Transylvania University

• University of Central Florida

• University of Cincinnati

• University of Connecticut

• University of Maryland

• University of Nebraska

• University of Notre Dame

• University of St. Thomas

• University of South Dakota

• University of Tulsa

• University of Vermont

• University of West Virginia

• University of Wisconsin Madison

• Utica College

• Western Washington University

• Worcester Polytechnic Institute

• Yale Law School

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Rights, Rental, Acquisition from the Point of Content

• Full suite of content options at the publisher’s site:

– Rent and/or Purchase

• Bookmark and add notes

• Search within the article

– Reprints

– Get Permissions

33

Get Permissions

Rent

Purchase Article

Get Reprints

Preview Article

Get Permissions

Rent

Purchase Article

Get Reprints

Preview Article

34

Content Viewer

35

PaperStats™

36

Analysis and Maintenance

• Data on content usage– Subscriptions

– Local library

– Document deliveries

• Assess spending across subscriptions and document delivery

• Quantify the value of your content purchases

Questions?

For more information:

Roy S. Kaufman

Managing Director, New Ventures

Copyright Clearance Center

rkaufman@copyright.com

37

NISO WebinarEvolving Trends in Collection Development Part 1: New Models for Journal Article Access

NISO Webinar • March 6, 2013

Questions?All questions will be posted with presenter answers on the NISO website following the webinar:

http://www.niso.org/news/events/2013/webinars/article_access

Thank you for joining us today. Please take a moment to fill out the brief online survey.

We look forward to hearing from you!

THANK YOU