Nissan Leaf- Electric Car

Alicia Smith - 22689109Hannah Nyland - 22572660

Lewis D’Arcy- 22771867Matthew Ball- 22715932

Olivia Thornber - 22537881

Content

▶Background▶Definitions ▶Reasons for Success- Financial, Human,

Social, Technical and Place▶Issues▶Conclusions

Definitions

Entrepreneurship▶ Entrepreneurship is the pursuit of opportunity beyond the

resources you currently control (Stevenson, 2004).Innovation▶ Fitzgerald (2011:2): The process of putting ideas into useful

form and bringing them to market.Disruption▶ Vultruic (2014) A disruption is a major disturbance,

something that changes a market or interrupts some event or process.

Characteristics Of Entrepreneurship

▶Secure Business Plan Through A Clear Vision ▶Interrupt The Market - Competitive Advantage

Through Being First Mover▶Customer Centricity - Understand Market

Demographic

Background

▶Nissan ▶Designed Between 2009-2010▶World’s First 100% Electric Car▶Market Interception▶Manufactured using “Nissan Production

Way”

Reasons for success

Financial influence ▶ Nissan may get more grants and funding for

producing electric cars.

▶ In 2011 the Sunderland Nissan plant received “£189m (220m euros) of European funding for the production of the Nissan Leaf and electric batteries” (BBC, 2011).

▶ Currently the battery provides “up to 124 miles (LEAF 24kWh) or up to 155 miles (LEAF 30kWh)” (Nissan UK, 2016).

▶ Costs a lot for researching.

Human Influence▶Practical Solution ▶Offers Customers Sustainable Mobility▶Focus Towards Human Capital

Social influence▶ Innovation of the Leaf is a collective process.

▶Networked society- connections amongst people, vehicles and society.

▶Environmental concerns- automobile emissions and climatic change.

▶Societal pressure- Greenpeace.

▶Urbanised population- need new forms of mobility.

▶Leaf transformed the use and impact of the automobile.

.

➢ “A new era of safer, more sustainable mobility is on the horizon and Nissan intends to lead the way forward” Ghosn (2015).

Technical influence

▶ The Nissan LEAF

▶ Nissan produce their own batteries

▶ Advanced IT systems in Nissan cars

▶ Nissan’s Solar Farm

Place ▶ Produced in Sunderland

▶ Brexit effect on UK infrastructure

▶ “The future of our Sunderland plant is secure, the levels of efficiency displayed here are impressive. We have even used our UK training team to liaise with teams in Japan to share such knowledge in order to promote worldwide efficiency” (Ghosn 2016).

ISSUES

▶The internet of things - NissanConnect EV app▶Social ▶Charging stations▶Lithium batteries

VS

Conclusions

▶ To sum up, Nissan show elements of both entrepreneurship and innovation throughout their development of the leaf. Not only were they one of the first movers, they continue to invest and develop the leaf at every opportunity. The future is green and Nissan are critically working towards this.

▶ It is apparent that the dominating market and social demands in the automobile industry are mostly concerned with the safety, cost and environmental impact (Hoed, 2007).

▶Technological advancements provide a completely new driving

experience for consumers and set the standards for the future of automotive technology.

References▶ BBC NEWS. 2011. Sunderland’s Nissan Leaf prodcution gets £189m boost. http://www.bbc.co.uk/news/uk-england-

tyne15653060

▶ BESSANT, J.R. and TIDD, J., 2015. Innovation and entrepreneurship. 3rd ed. West Sussex: John Wiley & Sons Ltd.

▶ DAVIDSSON, P. and HONIG, B., 2003. The role of social and human capital among nascent entrepreneur. Journal of Business Venturing [online]. 18 (3), pp.301-331. Avaialble from: http://www.sciencedirect.com/science/article/pii/S0883902602000976 [Accessed 4 November 2016].

▶ FIELD, J., 2008. Social Capital [e-book]. 2nd ed. Oxon: Routledge. Available from: https://books.google.co.uk/books?id=MZR8AgAAQBAJ&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false [Accessed 2 November 2016].

▶ GHOSN, C., 2015. Sustainability Report 2015/ Nissan Global [online]. Available from: http://www.nissan-global.com/EN/DOCUMENT/PDF/SR/2015/SR15_E_All.pdf [Accessed 8 November 2016].

References➢ GREENPEACE UK, 2010. Clean transport: Transforming the way we get around is crucial if we’re going to reduce our

dependency on oil. Burning oil to power our vehicles pollutes the air and creates huge amounts of the greenhouse gases which are causing climate change [online]. Available from: http://www.greenpeace.org.uk/climate/clean-transport [Accessed 10 November 2016].

➢ HOED, R., 2007. Sources of radical technological innovation: the emergence of fuel cell technology in the automotive industry. Journal of Cleaner Production [online]. 15 (11–12), pp. 1014-1021. Available from: http://www.sciencedirect.com/science/article/pii/S0959652606002423 [Accessed 8 November 2016].

➢ NISSAN, 2016. Leaf Overview [online]. Available from: https://www.nissan.co.uk/vehicles/new-vehicles/leaf.html [Accessed 8 November 2016].

➢ STAFFORD, J. 2016. Could A Lithium Shortage De-Rail The Electric Car Boom? OilPrice.com. Avaliable from: http://oilprice.com/Energy/Energy-General/Could-A-Lithium-Shortage-De-Rail-The-Electric-Car-Boom.html [accessed 15 November 2016]