nissan’s u-turn

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NISSAN’S U-Turn Dina Eldrina Tovanny Panjaitan Amritha Mendonca Liang Liang Vadim Neumann Pavan Bagade

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Page 1: NISSAN’S U-Turn

NISSAN’S U-Turn

Dina Eldrina

Tovanny Panjaitan

Amritha Mendonca

Liang Liang

Vadim Neumann

Pavan Bagade

Page 2: NISSAN’S U-Turn

Overview

FY 1999 - FY 2000

FY 2001 – FY 2002

Start Up

Charismatic Leadership

Awareness

Activation

Innovation and

Marketing

Nissan is Back

Consolidation

Enhancing Brand

Zero Debt Environment

Page 3: NISSAN’S U-Turn

Start Up

• Charismatic leader

• Identifies problem

• Sets the goals and objectives

• Provide resources

– Handpicked executives

• Change in organizational culture

Page 4: NISSAN’S U-Turn

Activation

• Innovation and Marketing– R&D– Brand Re-enhancement

• Cut Cost– Suppliers– Globalization– Shut down plants

• Increase efficiency– Optimize machine utilization

Page 5: NISSAN’S U-Turn

Activation

• Improve communication– Bottom-up Approach– Use of Emails– Clear and constant communication– Internal Agreements

• Delegation– Accountability and responsibility

• Other changes in culture– Transparency– Language– One rule

Page 6: NISSAN’S U-Turn

Consolidation

• Turn profit around by 2001

• Enhancing brand

Page 7: NISSAN’S U-Turn

A Framework for Taking Charge

Avoiding the traps•He interacts with people• Identifies the problems• Listening to others• Hand picked executives

Enabling tools• Visited plants • Set clear goals

Meeting Challenges• Involvement of stakeholder

Creating Momentum• For Employees

Bottom up approach• For Stake holders

Turn profit around• For Public

Transparency • No Choice

Managing oneself• Strong leader style• Clear understanding

Page 8: NISSAN’S U-Turn

Start Up 2001

• Urgency awareness• Promotions

– Product– Employee

• For Shareholders– Dividend payment

• For Employees– Stock options, salary increase

• Gender equality• Increase in stock price

Page 9: NISSAN’S U-Turn

Activation

• Product Innovation

– Flashy new vehicle

• Brand Campaigns

– Tokyo motor show

• Meeting market needs

• Debt reduced to half

• “Nissan is back”

Page 10: NISSAN’S U-Turn

Consolidation

• Zero debt environment

• Plan 180

• New 3 year supplier cost reduction

Page 11: NISSAN’S U-Turn

How to keep the Momentum Going?

• Keep the underdog spirit

• Continuous improvement

• Set new goals

Page 12: NISSAN’S U-Turn

Recommendations

• Improve relationship with stakeholders

• Customer satisfaction

• Expanding overseas market

• Incentives to keep the momentum going

• Employee satisfaction

Page 13: NISSAN’S U-Turn

Ghosn Leadership Skills

• Self awareness

• Self regulation

• Motivation

• Empathy

• Social Skill

Page 14: NISSAN’S U-Turn